With digital becoming an increasingly popular method for people to purchase games, PS Store sales records really matter.

Ubisoft will be elated to learn that Assassin’s Creed Shadows set a new launch day record for the publisher on Sony’s storefront, then – according to data seen by VGC.

We already reported on how the title has secured the second-best launch in series history, behind only Assassin’s Creed Valhalla, which released during the holidays at the height of the pandemic.

But we figured it was worth pointing out the feudal affair appears to be Ubisoft’s best-ever day one PS Store performance.

It’s always worth caveating that digital sales have only been increasing since the last major Assassin’s Creed game and prices have also gone up, so that does make the record a little easier to break. But it’s still a fantastic result for the French publisher nonetheless.