Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

• Who uses social media?
• What does social media do for you?
• Define your goals
• Targeting your audience
• Choosing a platform
• Social media metrics

Check out the infographic below to learn more.