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The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it) The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked “What’s the actual business impact?”… You freak out….
LinkedIn Articles Are Getting More Citations in AI Responses I have some good news and some bad news for those whose job it is to drive more traffic to a website. Well, some bad news and some interesting news, at least. First, we’ll go with the bad: Referral traffic continues to decline for many websites….
2026 Planning: The AI Dilemma It’s a new year, which means that it’s time to map out a pathway forward, and put some kind of plan in place for your business or personal brand growth (if that’s what you’re after) in 2026. But with so much changing so constantly, it can be hard to know…
YouTube Expands Voice Replies, Superchat Goals and AI Creation Tools Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. YouTube has released its final feature update review of 2025, which includes a range of changes, including the expansion of voice replies, broader availability of its “Create”…
Edits Adds Improved Storyboard Functionality, Expanded Templates Meta’s Edits video editing app has announced its latest round of new features, including streamlined storyboards via sticky notes, more templates based on popular formats, lock screen widgets on iOS, and more. First off, Edits is getting new content planning refinements, which will make it easier to map…
When does an influencer need to upgrade from sole proprietor to LLC? The path to becoming a professional influencer or content creator often begins informally: a passion project, a viral video or a few affiliate links. Initially, this business defaults to a Sole Proprietorship, which is the easiest and cheapest entity to run. There is…
YouTube Shares More Info on Its ‘Ask Studio’ AI Bot Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. YouTube has shared some new insights into its coming “Ask Studio” AI tool, which is an AI chatbot built into YouTube Studio, designed to make it easier…
Google Provides Insights Into Latest Halloween Search Trends Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Want to know what the top Halloween costume trends are this year, and get ideas and inspiration for your own approach to spooky season? This will help. Google has…
Edits Gets New Fonts, Halloween Sound Effects, and More Instagram has rolled out a new set of updates for its Edits video editing app, including a range of new fonts, hundreds of new sound effects, a new way to showcase your Reels performance to prospective collaboration partners, and more. First off, Edits is getting a…
LinkedIn Shares Video Marketing Tips Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week,…