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Facebook Adds AI-Powered Tools to Marketplace Facebook has announced some new updates for Marketplace, which are designed to make it easier to shop user listings in the app, including item collections, collaborative messaging, AI suggestions for queries, and more. Though they could also cause headaches for sellers, who’ll now have to contend with AI expertise…
Meta Shares Tips on How to Use its Click-to-Message Ads Meta’s Click-to-Message ads have seen significant growth over the past year, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection with potential customers. As such, they could be a valuable complement in your holiday marketing plans, and…
Meta Shares Insight Into Its Evolving AI-Powered Ad Targeting Process Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Meta has shared some new insights into its evolving ad targeting systems, and how its expanding AI processing capacity is driving better results for advertisers through improved…
Meta Highlights Content Created via Meta AI Glasses in Its Apps Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Given its massive reach, and the capacity to showcase its next-level products, this seems like a logical expansion for Meta. This week, Meta has started to…
Facebook’s New TV Ad Highlights In-App Connection Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. In some ways, Facebook’s new ad campaign seems to run counter to what people are actually using the app for in 2025. Yet, at the same time, it also highlights…
Facebook WIll Now Allow Private Groups to Switch to Public Instead Facebook’s announced a major change to groups, with admins now able to switch private groups to public if they choose, helping to improve discovery and awareness, but also reducing the privacy and protection of these communities. Which obviously also comes with a range of…
Meta Shares Festive Season Marketing Tips Have you planned out your holiday content calendar as yet? This might help. Meta has published an updated Festive Season Guide, which includes a range of data-backed tips and pointers on how to maximize Meta’s various ad and content options throughout the end-of-year period. You can download the full…
36 Predictions for Social Media Marketing in 2026 Listen to the article None min This audio is auto-generated. Please let us know if you have feedback. It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order…
Facebook Is Shutting Down Its Gaming Creator Program Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Facebook’s on-again, off-again relationship with gaming streamers seems to be off the boil once more, with Facebook announcing that its “Gaming Creator Program” will be retired in 2026. Originally…
Meta May Be Forced to Offer Default Chronological Timelines in its Apps This might seem like a minor case, and another example of EU overreach in policing social media platforms. But a finding late last week by a Dutch court that Meta has to provide more easily accessible non-algorithmic feed options could have big implications,…