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Snapchat Faces Growth Challenges Ahead of AR Specs Launch Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has published its latest performance update, with the app, unsurprisingly, seeing a decline in daily active users, though it still posted a steady rise in revenue for…
Snapchat Adds Custom AI Lens Feature Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has added a fun new AI activation for the holidays, with its new “Animate It” Lens now available for paying Snap users. As you can see in this example, Snapchat’s…
Snapchat Banned in Russia, Another Blow for the App Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Seems like it’s probably not a great time for Snap Inc. With Snapchat’s growth already flat-lining in key markets, and the platform set to lose another half a…
Snapchat Launches New Amazon Fire Tablet App Snapchat has announced the launch of a new, custom-built app variation for Amazon Fire tablets, which will enable more people to access Snapchat on a wider range of devices. The new version of the app has been built on Fire OS, and will deliver improved UI capabilities for…
Snapchat’s Bringing Perplexity AI to Snapchatter Inboxes Snapchat’s buying another ticket for the AI hype train, with the company today announcing a new deal with Perplexity AI that will see Perplexity’s conversational chatbot integrated into Snapchat, adding another way for Snapchatters to engage with AI tools. Perplexity is another variation of a ChatGPT-like interface, enabling…
36 Predictions for Social Media Marketing in 2026 Listen to the article None min This audio is auto-generated. Please let us know if you have feedback. It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order…
Snapchat Tests ‘Bitmoji Plaza’ Virtual Interaction Option on Web As Snapchat looks to develop its own AR glasses, and compete with Meta in the AR wearables race, it’s also building its own, lo-fi version of the metaverse, with a new “Bitmoji Plaza” digital town center in the web version of the app. There’s not a…
Women’s Professional Sports See Increased Snapchat Engagement Snapchat has published a new research report into the rising popularity of women’s sports, and how Snap users are engaging with female athletes and leagues in the app. The report, conducted in partnership with Ipsos and Dentsu, incorporates responses from over 13,506 sports fans across seven markets, providing…
Snapchat Users Took a Trillion Selfies Last Year Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I don’t know what this says about the current generation, nor the impact that this could reflect in respect to behavioral and social norms. But today, Snapchat has shared…
Snapchat Adds Infinite Retention and Group Streaks Snapchat is rolling out some new options to help drive ongoing engagement and cater to group chats in the app. They are “Infinite Retention,” which enables users to save their chats in the app ongoing while “Group Streaks” will provide another means to gamify ongoing connection in the…