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TikTok Adds New Ad Types for Entertainment Marketers Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. TikTok has launched some new ad options in Europe to help entertainment marketers maximize their campaigns, while it’s also launched a new #BookTok bestseller list to further highlight key…
Meta’s Recurring Marketing Messages API Will End This Week Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. A quick reminder to more advanced marketers who utilize Meta’s Messaging API: Meta’s change to recurring notifications will come into effect on Feb. 10, meaning that you’ll no…
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2026 Social Media Benchmarks [Infographic]](https://imgproxy.divecdn.com/NErUiWkav5XM_ySPHWqTdHXCRKw9vlBXU9Zd3AlmNmI/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zb2NpYWxfbWVkaWFfYmVuY2htYXJrc18yMDI2XzIucG5n.webp "#
2026 Social Media Benchmarks [Infographic]")
2026 Social Media Benchmarks [Infographic] Looking to get a better handle on your social media performance, and what you can expect to see from your social marketing and promotion efforts? This will help. The team from Socialinsider recently published their latest social media marketing benchmarks report, which looks at average performance stats based on 70…
OpenAI Asks ChatGPT Advertisers for $20k in Committments Well, this is something. According to reports, OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch. Which is ambitious to…
X Announces Partnership with WBD for Winter Olympics X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That’ll also provide more opportunities for marketing tie-ins and promotions, as…
Meta Outlines AI-Powered System Improvements Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. After posting its latest performance update yesterday, in which CEO Mark Zuckerberg shared his enthusiasm for the company’s coming AI-powered functions, Meta has now also outlined how its advancing AI systems are…
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LinkedIn Shares Tips on How to Boost Organic Posts [Infographic]](https://imgproxy.divecdn.com/1nN7_sKY6cXKM2Gb2OEicvp2zX0Y9E9s1yr1IMMHIp8/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWlkbl9ib29zdGluZ19pbmZvMi5wbmc=.webp "#
LinkedIn Shares Tips on How to Boost Organic Posts [Infographic]")
LinkedIn Shares Tips on How to Boost Organic Posts [Infographic] Looking for a quick way to get more traction on LinkedIn? Have you tried out its paid “Boost” option? Much like Facebook’s “Boost” process, LinkedIn enables you to amplify your best-performing content with a simple paid boosting option, which doesn’t require the in-depth planning of…
The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it) The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked “What’s the actual business impact?”… You freak out….
Google Expands Budget Allocation Options for Ad Campaigns Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Google’s looking to make it easier to get the most out of your ad campaigns, with the introduction of campaign total budgets in Search, Performance Max and Shopping campaigns….
TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok has announced some new AI-powered features for TikTok Shop creators, which will provide more ways to showcase and highlight your products in-stream. And with more people…