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TikTok Launches Latest Data Center Project in Europe TikTok has officially launched the next stage of its European data separation project, with construction now underway on a new data center in Kouvola, Finland. As you can see in this image, this week, local officials from Kouvola participated in the ceremonial launch of the new project. TikTok’s…
5 Ways to Research Key Trends for Your Social Media Ad Campaigns Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season? Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can…
TikTok Adds Audio Messaging, Audio and Video Attachments for DMs TikTok has added some new DM features, including the capacity to send minute-long voice notes, as well as expanded image and video sharing, both for one-on-one messaging and group chats. First off, on audio messages. Now, TikTok users have the option to create minute-long audio…
TikTok Joins INTA Counterfeit Goods Education Initiative As part of its ongoing efforts to improve its in-app shopping experience, TikTok has joined the International Trademark Association’s (INTA) “Unreal” campaign, which aims to raise awareness about counterfeits, and deter people from being duped by fake listings. The Unreal campaign, which has already been running for over a…
TikTok Enables Live-Streamers to Perform Specific Actions for Donations Hey, remember how back in 2023, the internet briefly went crazy for that one woman who was streaming as an NPC, and performing robotic interactions for donations on TikTok live-streams? Well, for one, she’s still doing it. But also, TikTok’s apparently trying to encourage more people…
TikTok Adds AI Avatar Stickers, Expanding its AI Toolset TikTok’s added a new AI-generated sticker option, which enables you to combine your avatar with an emoji to come up with unique combinations. As you can see in this example, posted by Jonah Manzano, the new option enables you to combine your avatar, which you can…
TikTok Publishes New Report on How to Improve Marketing Attribution and Focus These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks the more common…
TikTok Publishes Report on Top UK Product Trends So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “[The Shopping Report] provides a deep dive into the…
TikTok Adds New Website Visitor Retargeting Options UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. TikTok provided this statement on its Engaged Session test: “We regularly experiment with a variety of features and tests to gather feedback and…
US TikTok Ban to be Upheld if a Deal Isn’t Finalized by Current Deadline So this may mean nothing, because it isn’t coming from Trump himself, but it could be reflective of broader U.S. government policy, and the approach the White House is now looking to take on the TikTok U.S. sell-off negotiations. According to…