Take-Two Interactive CEO Strauss Zelnick says that while “the video game business will probably be on the leading, if not bleeding, edge of using AI”, the entire concept is an “oxymoron”. While the controversial tech is already being used to enhance the development of games, Zelnick says that firm guardrails are already in place to protect its valuable IP, such as subsidiary Rockstar’s Grand Theft Auto series.

As reported by GamesIndusty.biz, during a recent investor call, Zelnick was asked about his stance on AI: “Machine learning, machines don’t learn… [These] are convenient ways to explain what looks like magic to human beings. The bottom line is that these are digital tools and we’ve used digital tools forever. I do not doubt that what is considered AI today will help make our business more efficient and help us do better work, but it won’t reduce employment.”

With the upcoming GTA 6 set to break every video game sales record in history, it stands to reason that Take-Two would offer mutually assured destruction to anyone foolish enough to infringe on its intellectual property rights. Zelnick said, on AI being trained illegally on owned IP: “We’re not going to do that. If we did, we wouldn’t be able to protect our IP. So, of course, we’re mindful of what technology we use to ensure that it respects others’ intellectual property and allows us to protect our own. Apart from that, I can’t think of any new guardrails that must be implemented.”