{"id":14484,"date":"2025-07-10T20:49:00","date_gmt":"2025-07-10T20:49:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/youtube-updates-trending-content-displays-to-keep-users-watching-for-longer\/"},"modified":"2025-07-10T20:49:00","modified_gmt":"2025-07-10T20:49:00","slug":"youtube-updates-trending-content-displays-to-keep-users-watching-for-longer","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/youtube-updates-trending-content-displays-to-keep-users-watching-for-longer\/","title":{"rendered":"#\n                YouTube Updates Trending Content Displays To Keep Users Watching for Longer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/youtube-updates-trending-content-displays-to-keep-users-watching-for-longer\/#YouTube_Updates_Trending_Content_Displays_To_Keep_Users_Watching_for_Longer\" >YouTube Updates Trending Content Displays To Keep Users Watching for Longer<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"YouTube_Updates_Trending_Content_Displays_To_Keep_Users_Watching_for_Longer\"><\/span>\n                YouTube Updates Trending Content Displays To Keep Users Watching for Longer<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span>YouTube\u2019s making a change to its in-app discovery elements, with the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/youtube\/thread\/356702168\/changes-to-discovering-trending-content-on-youtube?hl=en\" style=\"color:blue\">removal of its \u201c<span><span>Trending\u201d and \u201cTrending Now\u201d listings<\/span><\/span><\/a><\/span><\/span><\/span><span><span><span>, which will be replaced by a series of category-specific charts.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>The update aims to align with emerging user behaviors across different content categories, and encourage more focused topical engagement.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/youtube\/thread\/356702168\/changes-to-discovering-trending-content-on-youtube?hl=en\" style=\"color:blue\">YouTube<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span><span><span>Back when we first launched the Trending page in 2015, the answer to \u2018what&#8217;s trending?\u2019 was a lot simpler to capture with a singular list of viral videos that everyone was talking about. Today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before. Viewers increasingly learn about trends in different places across YouTube \u2013 from recommendations and search suggestions to Shorts, comments and Communities. With these shifts, we&#8217;ve seen visits to the Trending page decrease significantly, especially over the last five years.\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As such, YouTube\u2019s switching to a new system that will provide more insight into a broader range of categories, via its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/charts.youtube.com\/us\" style=\"color:blue\">Charts page<\/a>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201cM<\/span><\/span><\/span><\/span><\/em><em><span><span><span>oving forward, you\u2019ll be able to find the most popular content in specific categories on YouTube Charts. Today you can explore charts for Trending Music Videos,\u00a0Weekly Top Podcast Shows, and Trending Movie Trailers. We\u2019ll continue to add more content categories to charts over time.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"YouTube charts\" data-imagemodel=\"182508\" src=\"https:\/\/imgproxy.divecdn.com\/Sbl6SYfgsHHdPiisiRtYpyD8XOefIQRu-K9ExpLfn7k\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS95b3V0dWJlX2NoYXJ0cy5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span><span>YouTube further notes that the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/gaming\" style=\"color:blue\" target=\"_blank\"><span>Gaming Explore page<\/span><\/a>\u00a0will remain the go-to destination for trending gaming videos.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>So it\u2019s a significant change in some ways, but one that\u2019s more aligned with emerging behaviors, and putting more focus onto specific niche topics and verticals in the app. Which should drive more users towards its charts listings, and improve targeted trend discovery, but then again, not having those trending displays shown as prominently in-stream could also have an impact on this. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Though YouTube\u2019s algorithm already shows you the most popular content related to your interests, and maybe, as YouTube notes, the broader trend lists just aren\u2019t as effective as its existing systems to present trending niche content. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Algorithmic recommendations are also more aligned with keeping users scrolling, as opposed to tapping into another section of the app. And maybe that alone is reason enough to make the change. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Indeed, YouTube does also note that it will keep showing viewers the videos that it thinks they\u2019ll like through personalized recommendations. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201cThis way, we can show a wider range of popular content that\u2019s relevant, and it feels more natural to how viewers already find new videos.\u00a0Viewers can still browse content that isn&#8217;t personalized in the Explore menu, on creator channels, and in their subscriptions feed.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>So it seems like YouTube\u2019s found that keeping people scrolling through Shorts is better, rather than distracting them with trending alerts and lists in-stream. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>That could impact discovery, but then again, the more time people spend watching, the more likely they\u2019ll be shown your content, if it\u2019s something they\u2019ve shown an interest in. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-removes-trending-content-displays-in-stream\/752762\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Updates Trending Content Displays To Keep Users Watching for Longer YouTube\u2019s making a change to its in-app discovery elements, with the removal of its \u201cTrending\u201d and \u201cTrending Now\u201d listings, which will be replaced by a series of category-specific charts. The update aims to align with emerging user behaviors across different content categories, and encourage&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/2r8CWIrqZF06PFINa4N8u96pTvPI_mCl_YqeccPo35c\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS95b3V0dWJlX2NoYXJ0cy5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1456],"class_list":["post-14484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media-updates"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=14484"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/14485"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=14484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=14484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=14484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}