{"id":14565,"date":"2025-07-17T23:22:00","date_gmt":"2025-07-17T23:22:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/research-shows-that-snapchat-delivers-better-results-for-e-commerce-brands\/"},"modified":"2025-07-17T23:22:00","modified_gmt":"2025-07-17T23:22:00","slug":"research-shows-that-snapchat-delivers-better-results-for-e-commerce-brands","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/research-shows-that-snapchat-delivers-better-results-for-e-commerce-brands\/","title":{"rendered":"#\n                Research Shows That Snapchat Delivers Better Results for E-Commerce Brands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/research-shows-that-snapchat-delivers-better-results-for-e-commerce-brands\/#Research_Shows_That_Snapchat_Delivers_Better_Results_for_E-Commerce_Brands\" >Research Shows That Snapchat Delivers Better Results for E-Commerce Brands<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Research_Shows_That_Snapchat_Delivers_Better_Results_for_E-Commerce_Brands\"><\/span>\n                Research Shows That Snapchat Delivers Better Results for E-Commerce Brands<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span>Snapchat has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/triple-whale-ecommerce-research-2025\" style=\"color:blue\">shared some new data<\/a> on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>In order to glean more insight on this element, Snapchat recently commissioned <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.triplewhale.com\/\" style=\"color:blue\">Triple Whale<\/a> to conduct a study of 20,000 Snap advertisers, with a cumulative $3 billion ad spend, in order to get a better understanding of how Snap ads are performing for online retailers.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The results?<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Snapchat Triple Whale\" data-imagemodel=\"182943\" src=\"https:\/\/imgproxy.divecdn.com\/4vXW04HTLlf53E47NFdTWr4-FsApxt_W4VqdpD4BtmU\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX3RyaXBsZV93aGFsZS5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/triple-whale-ecommerce-research-2025\" style=\"color:blue\">Snap<\/a>:<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span>\u201cThe research reveals that despite being a smaller platform by spend share,\u00a0<span>Snapchat achieved a 7.5% ROAS improvement while most platforms declined<\/span>. And, for this cohort of advertisers, Snapchat had the <span>lowest CPA across all platforms.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>So better bang for your buck than other apps, despite Snap being a smaller platform, in terms of overall reach. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The data also showed that <\/span><\/span><span><span>apparel advertisers saw the highest ROAS in the app, with visual storytelling being the key driver of Snapchat engagement.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Expanded Snap data further indicates that:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span><span><span><span><em><span><span>77% of Snapchatters agree that visual search helps find apparel items faster and easier, compared to only 50% of non-Snapchatters.<\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><em><span><span>Over 80% of Snapchatters say that social is a primary way to keep up with the latest fashion trends.<\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span><span><span><span><span>So if you\u2019re looking to sell fashion items, Snapchat should be a key consideration, especially if you\u2019re looking to reach a younger audience.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Though presentation remains key, and you do need to familiarize yourself with what drives engagement on Snap specifically, in order to maximize promotional performance.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Or you can look to partner with a Snap creator, and use their platform nous to drive more responsive, engaging campaigns. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>However you go about it, the data shows that e-commerce brands, and fashion brands in particular, should be considering Snapchat promotions in their content mix.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Worth factoring into your end-of-year campaign planning. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span>You can read more from Snapchat\u2019s latest report <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/triple-whale-ecommerce-research-2025\" style=\"color:blue\">here<\/a>.<\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-triple-whale-research-performance-ecommerce-brands\/753416\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research Shows That Snapchat Delivers Better Results for E-Commerce Brands Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity. In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to conduct a study of 20,000&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/h_UNeBJV796fXEVn0Bvl_7XtvUOlsBTqFFLcQbiz2Yw\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX3RyaXBsZV93aGFsZS5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1521],"class_list":["post-14565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=14565"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/14566"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=14565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=14565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=14565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}