{"id":14589,"date":"2025-07-17T21:23:00","date_gmt":"2025-07-17T21:23:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/x-partners-with-appsflyer-for-third-party-ad-performance-measurement\/"},"modified":"2025-07-17T21:23:00","modified_gmt":"2025-07-17T21:23:00","slug":"x-partners-with-appsflyer-for-third-party-ad-performance-measurement","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/x-partners-with-appsflyer-for-third-party-ad-performance-measurement\/","title":{"rendered":"#\n                X Partners With AppsFlyer for Third-Party Ad Performance Measurement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/x-partners-with-appsflyer-for-third-party-ad-performance-measurement\/#X_Partners_With_AppsFlyer_for_Third-Party_Ad_Performance_Measurement\" >X Partners With AppsFlyer for Third-Party Ad Performance Measurement<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"X_Partners_With_AppsFlyer_for_Third-Party_Ad_Performance_Measurement\"><\/span>\n                X Partners With AppsFlyer for Third-Party Ad Performance Measurement<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span>X has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/XBusiness\/status\/1945477075277897814\" style=\"color:blue\">announced<\/a> a new partnership with app analytics provider AppsFlyer, which will enable advertisers to glean more insight into the performance of their ads.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The new Advanced Self-Reporting Network (SRN) integration will enable X advertisers to track conversions stemming from their X ads, with more accurate determinations of actual results, improving ROAS measurement. \u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/XBusiness\/status\/1945477075277897814\" style=\"color:blue\">X<\/a>:<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201cThe Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser\u2019s app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic. For the majority of users who don\u2019t share their device IDs, AppsFlyer applies privacy-compliant modeling to ensure those conversions are measured and fueled into the attribution logic.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>So it\u2019ll give you more data on your ad performance, with more specific figures related to audience response, based on AppsFlyer\u2019s measurement methodology.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Which, in some cases, uses estimation, but it\u2019s a more informed approach than relying on existing iOS tracking methods, giving you additional insight into your X campaigns. \u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201cBy combining these two methodologies within AppsFlyer\u2019s privacy-centric attribution engine, the Advanced SRN offers advertisers the best of both worlds and provides complete, accurate, and responsible measurement for all scenarios.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>AppsFlyer also offers further qualification via its Single Source of Truth (SSOT) measurement, which provides extra validation of X traffic.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span><span><span>Advanced SRN and SSOT give advertisers both control and clarity across the entire iOS measurement stack &#8211; an interconnected approach that improves visibility and drives real results. According to AppsFlyer data, advertisers using SSOT have seen effective cost per install (eCPI) drop by an average of 27%, thanks to better, more accurate optimization signals.<\/span><\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>So, essentially, you now have access to third-party measurement for your X ads, which will give you more insight into campaign performance and actual results.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Which could help you optimize your X ads, ensuring you\u2019re reaching the right people with your offerings.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>It\u2019s another consideration for your X ads strategy, feeding more insight into your approach.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span>You can read more about X\u2019s AppsFlyer integration <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/XBusiness\/status\/1945477075277897814\" style=\"color:blue\">here<\/a>.<\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/x-formerly-twitter-adds-third-party-ad-measurement-appsflyer\/753411\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X Partners With AppsFlyer for Third-Party Ad Performance Measurement X has announced a new partnership with app analytics provider AppsFlyer, which will enable advertisers to glean more insight into the performance of their ads. The new Advanced Self-Reporting Network (SRN) integration will enable X advertisers to track conversions stemming from their X ads, with more&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/kTXmTVtekvcs6XX5xF_gI1nmaGickpysdbbmgJgqHnA\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2FwcHNfZmx5ZXIucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1490],"class_list":["post-14589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-x-twitter"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=14589"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/14590"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=14589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=14589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=14589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}