{"id":14619,"date":"2025-07-22T23:40:00","date_gmt":"2025-07-22T23:40:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/linkedin-shares-brand-building-tips-for-b2b-marketers\/"},"modified":"2025-07-22T23:40:00","modified_gmt":"2025-07-22T23:40:00","slug":"linkedin-shares-brand-building-tips-for-b2b-marketers","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/linkedin-shares-brand-building-tips-for-b2b-marketers\/","title":{"rendered":"#\n                LinkedIn Shares Brand Building Tips for B2B Marketers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/linkedin-shares-brand-building-tips-for-b2b-marketers\/#LinkedIn_Shares_Brand_Building_Tips_for_B2B_Marketers\" >LinkedIn Shares Brand Building Tips for B2B Marketers<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"LinkedIn_Shares_Brand_Building_Tips_for_B2B_Marketers\"><\/span>\n                LinkedIn Shares Brand Building Tips for B2B Marketers<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span>If you\u2019re looking to maximize your B2B marketing success, you need to establish trust with your target buyers, and showcase brand credibility with your content.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>So how do you do that?<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>This is the focus of LinkedIn\u2019s latest <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/l.threads.com\/?u=https%3A%2F%2Fbusiness.linkedin.com%2Fcontent%2Fdam%2Fbusiness%2Fmarketing-solutions%2Fglobal%2Fen_US%2Fsite%2Fpdf%2Fwp%2F2025%2F2025-b2b-marketing-benchmark-trust-is-the-new-kpi.pdf&amp;e=AT3GU16IBj3iktiAUy22A35h-Bk3siGee3H5daEgb28d4sB8eLLf-Rr71cYtGtNZAGTPNHVlglNj1hdLebimXjQxJZEXpP3EFdS45uicmPYMV74DrjDzRKD-QWe55FFHidJBYdQ\" style=\"color:blue\">B2B Marketing Benchmark report<\/a>, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into the key formats and approaches that are working for them right now.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>You can download the full 28-page report <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/l.threads.com\/?u=https%3A%2F%2Fbusiness.linkedin.com%2Fcontent%2Fdam%2Fbusiness%2Fmarketing-solutions%2Fglobal%2Fen_US%2Fsite%2Fpdf%2Fwp%2F2025%2F2025-b2b-marketing-benchmark-trust-is-the-new-kpi.pdf&amp;e=AT3GU16IBj3iktiAUy22A35h-Bk3siGee3H5daEgb28d4sB8eLLf-Rr71cYtGtNZAGTPNHVlglNj1hdLebimXjQxJZEXpP3EFdS45uicmPYMV74DrjDzRKD-QWe55FFHidJBYdQ\" style=\"color:blue\">here<\/a>, but in this post, we\u2019ll take a look at some of the key notes.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>First off, as noted, the data shows that 94% of marketers agree that building trust is key to B2B success.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>So what\u2019s the most effective way to build trust?<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>LinkedIn says that video content is the leading format for enhancing trust and connection.<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn B2B marketing benchmark report\" data-imagemodel=\"183125\" src=\"https:\/\/imgproxy.divecdn.com\/oU1ryr_FjF7VJltLke2Cq51a7O2jWL5vwaHC_7HuZTU\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9iMmJfYmVuY2htYXJrX3JlcG9ydDgucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span>As you can see, short-form video, specifically, has become a key trust-building element, while brand storytelling and testimonials also play an important role.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Which is reflected in LinkedIn\u2019s usage data, where video consumption has increased<\/span><\/span>\u00a0<span><span><span><span><span><span>36% year-over-year<\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>, with <\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>short-form <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span>video creation growing<\/span><\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>\u00a0at twice the rate of other post formats. Video posts are also now shared 20x more than any other content type in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So it makes sense that LinkedIn\u2019s seeing more interest in short-form video, and why B2B marketers are then generating better results with the format. Whether that\u2019s through pure popularity or algorithmic amplification, I don\u2019t know, but either way, on LinkedIn, short-form video should be part of your content mix.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Creator partnerships can also help to enhance brand trust, and LinkedIn provides an overview of the top considerations for such:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn B2B marketing benchmark report\" data-imagemodel=\"183126\" src=\"https:\/\/imgproxy.divecdn.com\/lkE7UCX98d2IbYkQurrZxmDlcIeteCTbGLk-QKVvCHU\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9iMmJfYmVuY2htYXJrX3JlcG9ydDkucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>The report explores all of these elements in detail, with a heap of engagement data and usage stats to support the findings of the report.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>LinkedIn also provides a summary of the key notes, and how to action these tips in your strategy:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn B2B marketing benchmark report\" data-imagemodel=\"183127\" src=\"https:\/\/imgproxy.divecdn.com\/Htrba6HySnyOEBjouceb_qTbn16uU_1IgkudNtzgGWM\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9iMmJfYmVuY2htYXJrX3JlcG9ydDEwLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>These are some good notes, which definitely relate to broader LinkedIn content trends, and align with the platform\u2019s increasing focus on video content.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Which is why, again, you should be looking to utilize video on LinkedIn if you want to boost your in-app presence.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>You can download LinkedIn\u2019s full B2B Marketing Benchmark Report <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/l.threads.com\/?u=https%3A%2F%2Fbusiness.linkedin.com%2Fcontent%2Fdam%2Fbusiness%2Fmarketing-solutions%2Fglobal%2Fen_US%2Fsite%2Fpdf%2Fwp%2F2025%2F2025-b2b-marketing-benchmark-trust-is-the-new-kpi.pdf&amp;e=AT3GU16IBj3iktiAUy22A35h-Bk3siGee3H5daEgb28d4sB8eLLf-Rr71cYtGtNZAGTPNHVlglNj1hdLebimXjQxJZEXpP3EFdS45uicmPYMV74DrjDzRKD-QWe55FFHidJBYdQ\" style=\"color:blue\">here<\/a>.<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-shares-b2b-brand-building-tips-short-video-influencer-marketing\/753769\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Shares Brand Building Tips for B2B Marketers If you\u2019re looking to maximize your B2B marketing success, you need to establish trust with your target buyers, and showcase brand credibility with your content. So how do you do that? This is the focus of LinkedIn\u2019s latest B2B Marketing Benchmark report, which incorporates responses from 1,500&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/8RQIhBh5uyhX-UGosZeflIPZsoWF9t6B1lzv4FRs-c8\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9iMmJfYmVuY2htYXJrX3JlcG9ydDcucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1552],"class_list":["post-14619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-linkedin"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=14619"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/14620"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=14619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=14619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=14619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}