{"id":14905,"date":"2025-08-07T20:51:00","date_gmt":"2025-08-07T20:51:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/pinterest-reaches-578m-users-improves-revenue-intake-in-q2\/"},"modified":"2025-08-07T20:51:00","modified_gmt":"2025-08-07T20:51:00","slug":"pinterest-reaches-578m-users-improves-revenue-intake-in-q2","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/pinterest-reaches-578m-users-improves-revenue-intake-in-q2\/","title":{"rendered":"#\n                Pinterest Reaches 578M Users, Improves Revenue Intake in Q2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/pinterest-reaches-578m-users-improves-revenue-intake-in-q2\/#Pinterest_Reaches_578M_Users_Improves_Revenue_Intake_in_Q2\" >Pinterest Reaches 578M Users, Improves Revenue Intake in Q2<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Pinterest_Reaches_578M_Users_Improves_Revenue_Intake_in_Q2\"><\/span>\n                Pinterest Reaches 578M Users, Improves Revenue Intake in Q2<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>Pinterest has published its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/investor.pinterestinc.com\/news-and-events\/events-and-presentations\/event-details\/2025\/Second-Quarter-2025-Earnings-Conference-Call\/default.aspx\" style=\"color:blue\">latest performance report<\/a>, showing double-digit year-over-year increases in both users and revenue.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Though its user growth in key revenue markets remains stagnant, and even declined in Europe, which could put a cap on expectations for its opportunities.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>First off, on users. Pinterest is now up to 578 million monthly actives, up 8 million on its Q1 usage stats.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Pinterest Q2 2025\" data-imagemodel=\"184131\" src=\"https:\/\/imgproxy.divecdn.com\/qhC6cn_T0wsRcFrss_FFay6QMXClDB2Qg09PNVYYXgQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfcTJfMjAyNV8yLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>As you can see in this chart, all of Pinterest\u2019s audience growth came in the \u201cRest of World\u201d category, where it added 9 million extra users. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>A significant concern, however, is that Pinterest lost 2 million actives in Europe, and remained flat, quarter-on-quarter, in the U.S.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>That\u2019s a problem, because these markets generate the vast majority of Pinterest\u2019s revenue:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Pinterest Q2 2025\" data-imagemodel=\"184132\" src=\"https:\/\/imgproxy.divecdn.com\/IbfHeCkkKm104gzUR-pbVX4PxEGLzsvLUVb28RegSks\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfcTJfMjAyNV8zLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>As you can see, Pinterest is making little money, comparatively, from its users outside of these regions. So while its growth in developing markets bodes well for future opportunities, the lack of maturity in their relative digital advertising sectors means that Pinterest isn\u2019t generating a heap more cash right now, despite seeing expansion in these regions. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Though on a positive note for marketers, Pinterest also reports that Gen Z users now make up half of its user base.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>In terms of revenue, Pinterest brought in $998 million for the quarter, a 17% increase on the same period last year. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Pinterest Q2 2025\" data-imagemodel=\"184130\" src=\"https:\/\/imgproxy.divecdn.com\/co8z5XLuqCioFwi8dXQHFZtaC-TqNxrSOd73FWkGpcc\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfcTJfMjAyNV8xLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>So Pinterest is getting better at monetizing its audience, and maximizing its opportunities, but again, you can see how reliant it is on the U.S. and EU markets, which is why declining growth is a point of concern. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>But at 578 million users, most of whom come to the platform with shopping intent, there is also a lot to like about Pinterest\u2019s evolving online shopping business, with its improving discovery and purchase-based tools helping to make it a more valuable utility for many. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Pinterest has continued to evolve on this front, with improved Pin recommendations, AI-powered collages and enhanced visual search features.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Pinterest visual search\" data-imagemodel=\"178646\" src=\"https:\/\/imgproxy.divecdn.com\/7oZeyvuPskngckZWq54HeuJhC8VuEiCAATGoMHpVqf8\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfaW1hZ2Vfc2VhcmNoLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>So it is getting better at converting more of its audience into revenue, which is a positive sign for the app. And even at its current usage levels, if it can continue to drive more sales opportunities, that\u2019s still a solid business proposition. However, market analysts could be concerned about a potential cap on its growth in this respect, if its audience has plateaued in key markets.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And I guess, the indicators are that it may have, at least in the U.S., where Pinterest has only added 3 million more users over the past year. In the EU, it\u2019s added 7 million over that period, despite the loss this time around, so it\u2019s too early to say that it\u2019s flat-lining there. But it does seem like all the American users who might be interested have probably checked out the platform by now, which means that Pinterest will need to make the most of what it has in its top revenue market. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And it is seemingly doing that, so there\u2019s a lot to like about the platform, at least at this stage of its growth plan. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>If its EU numbers continue to fall, that\u2019ll be a concern, and if its revenue figures decline, that\u2019ll be another element to watch. But overall, it seems like Pinterest is doing better in monetizing what it has, and building its shopping elements, even if it\u2019s not drawing in a huge crowd of new users.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-reports-increases-users-revenue-q2-2025\/757160\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest Reaches 578M Users, Improves Revenue Intake in Q2 Pinterest has published its latest performance report, showing double-digit year-over-year increases in both users and revenue. Though its user growth in key revenue markets remains stagnant, and even declined in Europe, which could put a cap on expectations for its opportunities. First off, on users. Pinterest&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/PGh411UBPlGfltOaH0i6bm_xYULtcn0LrrWHqOCPu_w\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfcTJfMjAyNV8yLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1642],"class_list":["post-14905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-pinterest"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=14905"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/14906"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=14905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=14905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=14905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}