{"id":14951,"date":"2025-08-12T23:53:00","date_gmt":"2025-08-12T23:53:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/linkedin-expands-newsletter-access-teases-premium-smb-package\/"},"modified":"2025-08-12T23:53:00","modified_gmt":"2025-08-12T23:53:00","slug":"linkedin-expands-newsletter-access-teases-premium-smb-package","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/linkedin-expands-newsletter-access-teases-premium-smb-package\/","title":{"rendered":"#\n                LinkedIn Expands Newsletter Access, Teases Premium SMB Package"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/linkedin-expands-newsletter-access-teases-premium-smb-package\/#LinkedIn_Expands_Newsletter_Access_Teases_Premium_SMB_Package\" >LinkedIn Expands Newsletter Access, Teases Premium SMB Package<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"LinkedIn_Expands_Newsletter_Access_Teases_Premium_SMB_Package\"><\/span>\n                LinkedIn Expands Newsletter Access, Teases Premium SMB Package<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>LinkedIn will now enable all users to create a newsletter, no matter how many followers they have in the app, while it\u2019s also added a new option to help small businesses boost their in-app engagement.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>First off, on newsletters. LinkedIn has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a591266?hcppcid=search\" style=\"color:blue\">updated the requirements for newsletter access<\/a>, with all members now able to create a newsletter in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>LinkedIn newsletters were initially limited to members with over 150 followers and\/or those who had signed up to its Creator Mode option. But with the retirement of Creator Mode last year, LinkedIn has now made newsletters more broadly available, providing another option for your content approach. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And it could be worth considering. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>LinkedIn reported last year that <\/span><\/span><\/span><\/span><span><span><span><span><span>newsletter engagement has been rising,\u00a0<\/span><\/span><\/span><\/span><\/span><span><span><span><span><span>with a 59% increase in the number of people publishing newsletter articles on the platform and a 47% increase in engagement on newsletters. LinkedIn also reported that more than 184,000 newsletters are being published in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>It\u2019s worth noting that company pages still require more than 150 followers to create a newsletter in the app, but for individual users, it\u2019s now free for all, so you can start pitching your concept to LinkedIn members.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>On another front, LinkedIn\u2019s also <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a7443857\">developing a new Premium subscription option for SMBs<\/a>, which is more tailored to their specific requirements and includes an interesting new engagement option.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>LinkedIn\u2019s \u201cPremium Business Suite\u201d offering, which is still in early testing, would provide SMBs with a lot of the usual Premium add-ons, including the option to invite page visitors to become followers and product\/service spotlights to showcase your work. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>But there\u2019s also a new boosting option in development, which would allocate monthly credits to subscribers to fund LinkedIn ads.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a7439919\" style=\"color:blue\">LinkedIn<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/span><\/em><em><span><span><span><span>LinkedIn&#8217;s member boosting with Premium feature allows you to use monthly boost credits to enhance their marketing efforts. These credits increase post visibility to a wider audience. You get $50 of credits per month to boost your posts to reach a wider audience and gain more visibility.\u201d\u00a0<\/span><\/span><\/span><\/span><\/em><em> <\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So SMBs may soon get monthly ad credits as part of their Premium subscription, in order to boost their presence in the app. LinkedIn does offer one-off ad credits within some of its Premium offerings, but this would be a replenishing version, facilitating more opportunity.\u00a0\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And there\u2019s also this:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/em><em><span><span><span>Join top prospect conversations<\/span><\/span><\/span><\/em><em><span><span><span>: Participate in top prospect conversations to increase your visibility and network engagement on LinkedIn. These posts are top prospect conversations from your target client audience.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>So LinkedIn will seemingly highlight relevant discussions that you can join, as an individual or business, in order to enhance your connection and potentially drive more business outcomes.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>That could be an interesting addition, giving you more direct guidance on how to engage in the app and reach the decision-makers you want to influence.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>LinkedIn says that its Premium Business Suite offering is focused on providing easy-to-use tools for SMBs, but it\u2019s not quite ready for a full launch as yet. LinkedIn says that it\u2019ll share more info soon. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-expands-newsletter-access-developing-premium-for-smbs\/757515\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Expands Newsletter Access, Teases Premium SMB Package LinkedIn will now enable all users to create a newsletter, no matter how many followers they have in the app, while it\u2019s also added a new option to help small businesses boost their in-app engagement. First off, on newsletters. LinkedIn has updated the requirements for newsletter access,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/xGcte1bVNuj51RzfjKmlpubxAzOeCAHKjY5LzFALLDw\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9sb2dvMi5qcGc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1552],"class_list":["post-14951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-linkedin"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=14951"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/14951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/14952"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=14951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=14951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=14951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}