{"id":15042,"date":"2025-08-18T23:15:00","date_gmt":"2025-08-18T23:15:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/reddit-highlights-sports-engagement-in-the-app\/"},"modified":"2025-08-18T23:15:00","modified_gmt":"2025-08-18T23:15:00","slug":"reddit-highlights-sports-engagement-in-the-app","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/reddit-highlights-sports-engagement-in-the-app\/","title":{"rendered":"#\n                Reddit Highlights Sports Engagement in the App"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/reddit-highlights-sports-engagement-in-the-app\/#Reddit_Highlights_Sports_Engagement_in_the_App\" >Reddit Highlights Sports Engagement in the App<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Reddit_Highlights_Sports_Engagement_in_the_App\"><\/span>\n                Reddit Highlights Sports Engagement in the App<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span>Reddit has published a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/view-su2.highspot.com\/viewer\/92cd76986958253bb9093d65f72f8d5b#1\" style=\"color:blue\">new overview of sports discussion in the app<\/a>, and the opportunities for advertisers to tap into that engagement to showcase related products and offers to sports fans.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The 26-page guide covers a range of professional sports leagues and their relative interest among Redditors, as well as campaign ideas to assist. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>You can download Reddit\u2019s full 2025-26 sports playbook report <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/view-su2.highspot.com\/viewer\/92cd76986958253bb9093d65f72f8d5b#1\" style=\"color:blue\">here<\/a>, but in this post, we\u2019ll take a look at some of the key notes. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>First off, Reddit says that sports communities are driving big engagement in the app, with data on overall sports interaction and activity:<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit sports playbook 2025-26\" data-imagemodel=\"184592\" src=\"https:\/\/imgproxy.divecdn.com\/iuvn1dVL-RTiKHHhWlcT4zb4MptXp-PJnfeCjhWiSb8\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfc3BvcnRzX3BsYXlib29rMi5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>The report also notes that all of the major sports have massive Reddit followings:<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit sports playbook 2025-26\" data-imagemodel=\"184593\" src=\"https:\/\/imgproxy.divecdn.com\/0rm0DolehUhccdOvxZv3WswB84tuW38IePIHsiuKzC0\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfc3BvcnRzX3BsYXlib29rMy5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>In fact, Reddit says that Reddit users are actually bigger sports fans than those on other apps (based on a survey of 750 U.S. social media users):<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit sports playbook 2025-26\" data-imagemodel=\"184594\" src=\"https:\/\/imgproxy.divecdn.com\/6GURprhdo2eFCtCcJhZ4mXpg7AUiOEuXi6T0azuThnE\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfc3BvcnRzX3BsYXlib29rNC5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>The guide includes notes on how marketers can engage sports fans in the app, including pointers on how to use Reddit\u2019s various ad options.<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit sports playbook 2025-26\" data-imagemodel=\"184596\" src=\"https:\/\/imgproxy.divecdn.com\/TW2FIXLMY3NVqYAGjm61fW6aQP2CKI0AzGPFaL2KkIU\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfc3BvcnRzX3BsYXlib29rNi5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>There are even specific notes on the types of promotions and engagement opportunities sports fans are looking for in the app:<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit sports playbook 2025-26\" data-imagemodel=\"184597\" src=\"https:\/\/imgproxy.divecdn.com\/IlMmH6AlmQzObaZBZWFXOf4ascSrugJcZ657ziMSrIk\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfc3BvcnRzX3BsYXlib29rNy5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>While Reddit\u2019s also included an overview of all of the major sporting events throughout the year for your planning.<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Reddit sports playbook 2025-26\" data-imagemodel=\"184595\" src=\"https:\/\/imgproxy.divecdn.com\/zGRuhMAgP6n-rxjiJhf6zOBf6PPi2hYCn0Iu4iYeX_w\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfc3BvcnRzX3BsYXlib29rNS5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>Reddit\u2019s also included examples of campaign strategies to engage sports fans, along with more in-depth profiles of a range of professional sports, and how Redditors engage with each. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>There are some valuable insights here, and with more and more people turning to Reddit for sports interaction, including real-time engagement, there may well be opportunity to broaden your marketing approach to include Reddit activity and promotions, and reach these engaged groups.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Indeed, last year, <\/span><\/span><span><span><span><span>Reddit reported that <\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span>sports communities were growing at a significant rate<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> (+26% year-over-year), while Reddit\u2019s also added almost 20 million daily active users over the past year as well.<\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So there are clearly opportunities there, and again, that may be worth considering as you go about planning out your end-of-year sales push, and maximizing your brand awareness and engagement.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>You can download Reddit\u2019s 2025-26 sports engagement report <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/view-su2.highspot.com\/viewer\/92cd76986958253bb9093d65f72f8d5b#1\" style=\"color:blue\">here<\/a>. <\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/reddit-shares-insights-sports-engagement-in-the-app\/757971\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reddit Highlights Sports Engagement in the App Reddit has published a new overview of sports discussion in the app, and the opportunities for advertisers to tap into that engagement to showcase related products and offers to sports fans. The 26-page guide covers a range of professional sports leagues and their relative interest among Redditors, as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/_DyyoZ1lcnBmQT51mfmQTrb_8CDXofndu1d8YPQVnV4\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfc3BvcnRzX3BsYXlib29rLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1456],"class_list":["post-15042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media-updates"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15042"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15043"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}