{"id":15078,"date":"2025-08-22T00:24:00","date_gmt":"2025-08-22T00:24:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/x-published-guide-to-nfl-engagement-and-opportunities\/"},"modified":"2025-08-22T00:24:00","modified_gmt":"2025-08-22T00:24:00","slug":"x-published-guide-to-nfl-engagement-and-opportunities","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/x-published-guide-to-nfl-engagement-and-opportunities\/","title":{"rendered":"#\n                X Published Guide to NFL Engagement and Opportunities"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/x-published-guide-to-nfl-engagement-and-opportunities\/#X_Published_Guide_to_NFL_Engagement_and_Opportunities\" >X Published Guide to NFL Engagement and Opportunities<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"X_Published_Guide_to_NFL_Engagement_and_Opportunities\"><\/span>\n                X Published Guide to NFL Engagement and Opportunities<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>With the 2025-26 NFL season kicking off in a few weeks, X has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.x.com\/en\/resources\/guides-and-webinars\/football-season-on-x\" style=\"color:blue\">published a new guide to NFL engagement in the app<\/a>, which could help brands tap into related discussion, and align their campaigns with key NFL moments. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The 13-page guide includes a range of data notes and ad pointers to help in your approach. You can download the full guide for yourself <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.x.com\/en\/resources\/guides-and-webinars\/football-season-on-x\" style=\"color:blue\">here<\/a> (with email sign-up), but in this post, we\u2019ll take a look at some of the key notes.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>First off, X says that the NFL is the most discussed sport in the app, driving millions of posts, and billions of impressions.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X NFL Guide\" data-imagemodel=\"184853\" src=\"https:\/\/imgproxy.divecdn.com\/Jpn_5dM_Z1si5oLs_v9iBj2CzF2p40sR3gkuv6g1wWE\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X25mbF9ndWlkZS5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>Sport, in general, is still the most discussed topic on X, despite Elon\u2019s personal push into politics, while the app also remains a key connector for live events, with many established sports communities remaining embedded to the app through habitual behaviors.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So while, in more general terms, X has arguably lost some of its cultural relevance, it\u2019s still a key connector for sport, and as such, it remains an important consideration for sports-related brands. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Indeed, X says that its sports fan reach is unique, with many of them not active on other social apps:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X NFL guide\" data-imagemodel=\"184854\" src=\"https:\/\/imgproxy.divecdn.com\/OL-bSocR6NyDYHf-qiyHCmrv4m6SIjb-BL1fCeoKkD8\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X25mbF9ndWlkZTIucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>Though the data here is relative. For example, the chart seems to suggest that only 16% of X\u2019s sports fan audience is also active on Facebook, but Facebook has more than 4x more total users than X, so the reverse of this would probably benefit Facebook more significantly.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>But even so, X says that NFL fans are highly engaged in the app, and are actively seeking content.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X NFL guide\" data-imagemodel=\"184855\" src=\"https:\/\/imgproxy.divecdn.com\/u8DzmkeW_TQpxtZ_on8Pk6nGFNCT1Hu06vPawpJV2Bw\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X25mbF9ndWlkZTMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>That leads to more advertiser opportunities:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X NFL guide\" data-imagemodel=\"184856\" src=\"https:\/\/imgproxy.divecdn.com\/Ru-ssmSsf9V1DfsWeAwnWBOf5JKxaC4gSzsm_9rfDGQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X25mbF9ndWlkZTQucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>Via a range of NFL-related events:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X NFL guide\" data-imagemodel=\"184857\" src=\"https:\/\/imgproxy.divecdn.com\/EdM-tH6FDqNGtQA_EJlx-OF6oHnq96GVPHy1OaNLSo8\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X25mbF9ndWlkZTUucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>X also now has NFL Gameday Portal displays, which make it easier for fans to engage with NFL content, while it also signed a new content partnership with the league back in June.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And clearly, there\u2019s a lot of interest in the NFL, based on these stats, so if that\u2019s your target audience, it could be worth considering these notes for your upcoming promotions. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>There\u2019s more data in the full report, including viewership stats for the Super Bowl, second-screen engagement, and more.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>You can download X\u2019s 2025-26 NFL season guide (with email sign-up) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.x.com\/en\/resources\/guides-and-webinars\/football-season-on-x\" style=\"color:blue\">here<\/a>.<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/x-formerly-twitter-guide-2025-nfl-season-engagement\/758358\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X Published Guide to NFL Engagement and Opportunities With the 2025-26 NFL season kicking off in a few weeks, X has published a new guide to NFL engagement in the app, which could help brands tap into related discussion, and align their campaigns with key NFL moments. The 13-page guide includes a range of data&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/Dt98MxPlN1Aq0HzEMn0QOaoOKSI7U0EW_Y8EHftAjjY\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X25mbF9ndWlkZTUucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1442,1490],"class_list":["post-15078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-marketing","tag-x-twitter"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15078"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15079"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}