{"id":15207,"date":"2025-08-28T19:55:00","date_gmt":"2025-08-28T19:55:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/youtube-expands-gift-goals-to-drive-more-live-stream-donations\/"},"modified":"2025-08-28T19:55:00","modified_gmt":"2025-08-28T19:55:00","slug":"youtube-expands-gift-goals-to-drive-more-live-stream-donations","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/youtube-expands-gift-goals-to-drive-more-live-stream-donations\/","title":{"rendered":"#\n                YouTube Expands Gift Goals to Drive More Live-Stream Donations"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/youtube-expands-gift-goals-to-drive-more-live-stream-donations\/#YouTube_Expands_Gift_Goals_to_Drive_More_Live-Stream_Donations\" >YouTube Expands Gift Goals to Drive More Live-Stream Donations<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"YouTube_Expands_Gift_Goals_to_Drive_More_Live-Stream_Donations\"><\/span>\n                YouTube Expands Gift Goals to Drive More Live-Stream Donations<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>YouTube\u2019s trying out another way to encourage live-stream donations, with expanded <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/youtube\/thread\/18138167?hl=en&amp;msgid=368657761\" style=\"color:blue\">\u201cgift goals,<\/a>\u201d which will enable creators to incentivize donations by offering a reward at a certain donation threshold.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/youtube\/thread\/18138167?hl=en&amp;msgid=368657761\" style=\"color:blue\">YouTube<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/em><em><span><span><span><span>We&#8217;re experimenting with gift goals, a new feature that expands the <\/span><\/span><\/span><\/span><\/em><em><span><span><span>goals<span>\u00a0feature to vertical live streams. Creators in the experiment will be able to set a target gift amount and pick a timeframe to achieve the goal before sharing it with their viewers. With gift goals creators get a new way to engage with their audience and build community.\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>YouTube launched <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/youtube\/thread\/300877777\/super-chat-goals-rolling-out-to-all-eligible-creators-in-ypp-%F0%9F%9A%80?hl=en\" style=\"color:blue\">goals for Super Chat last year<\/a>, which enables streamers to set a goal, and reward, for engagement in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"NEW: Set a Super Chat Goal \ud83c\udfaf\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Cc2fwgP0VPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span><span><span><span><span><span><span>And now, it\u2019s expanding that to all live-stream creators, providing another means to spark engagement, by gamifying the process.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Which is obviously an approach that\u2019s working for YouTube.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>It\u2019s also currently testing an engagement leaderboard for live-streams, which ranks viewers based on their engagement, while it\u2019s also in the process of rolling out its \u201cJewels\u201d live donation option, which provides another means to give money to your favorite creators. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The various options incentivize competitive donations, which could be a good way to get more creators more money, by prompting the audience to make donations, and beat out the competition to show that they\u2019re the biggest fan.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Either way, it\u2019s another interesting addition for live streamers in the app, which could help them get more money for their content efforts.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>YouTube says that it\u2019s currently experimenting with gift goals on vertical live streams on mobile devices for creators in the U.S., with further expansion to come at a later date.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>You can read more about YouTube\u2019s super chat gifting goals <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/youtube\/answer\/15685577\" style=\"color:blue\">here<\/a>.<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-expands-live-stream-gift-goals-donations\/758921\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Expands Gift Goals to Drive More Live-Stream Donations YouTube\u2019s trying out another way to encourage live-stream donations, with expanded \u201cgift goals,\u201d which will enable creators to incentivize donations by offering a reward at a certain donation threshold. As explained by YouTube: \u201cWe&#8217;re experimenting with gift goals, a new feature that expands the goals\u00a0feature to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/c4uW3Z0VwZu3mv2rRLxpR2XxcI-DVLhlpiz2NWxbd08\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS95b3V0dWJlX2dpZnRfZ29hbHMucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1456],"class_list":["post-15207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media-updates"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15207"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15208"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}