{"id":15374,"date":"2025-09-10T00:38:00","date_gmt":"2025-09-10T00:38:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/linkedin-shares-video-marketing-tips\/"},"modified":"2025-09-10T00:38:00","modified_gmt":"2025-09-10T00:38:00","slug":"linkedin-shares-video-marketing-tips","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/linkedin-shares-video-marketing-tips\/","title":{"rendered":"#\n                LinkedIn Shares Video Marketing Tips"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/linkedin-shares-video-marketing-tips\/#LinkedIn_Shares_Video_Marketing_Tips\" >LinkedIn Shares Video Marketing Tips<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"LinkedIn_Shares_Video_Marketing_Tips\"><\/span>\n                LinkedIn Shares Video Marketing Tips<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span>Video is where it\u2019s at on LinkedIn, with video <\/span><\/span><span><span><span><span>watch time <\/span><\/span><\/span><\/span>in the app <span><span><span><span><span><span>rising 36% year-over-year<\/span><\/span><\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>, while<\/span><span><span><span>\u00a0video posts are also now shared 20x more than any other content type.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>If you\u2019re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/unlock-the-power-of-linkedin-video-ads-to-build-your-brand?trk=li_li_lms_lms_linkedin_social&amp;linkId=100000381884175&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B3qLGcaaJRp6bYbOdCd13zw%3D%3D\" style=\"color:blue\">LinkedIn has shared some new tips on how to make the most of video posts<\/a>, with a range of usage stats, measurement pointers and case study examples.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>You can download LinkedIn\u2019s 17-page \u201cB2B Marketer\u2019s Guide: How to Build Your Brand with Video\u201d for yourself <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/en-us\/marketing-solutions\/marketing-partners\/resources\/build-your-brand-with-video-on-linkedin\" style=\"color:blue\">here<\/a> (via email sign-up), but in this post, we\u2019ll take a look at some of the key notes.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>First off, LinkedIn outlines the growing opportunity for video content in the app:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn video engagement guide\" data-imagemodel=\"185681\" src=\"https:\/\/imgproxy.divecdn.com\/U0KC60v1Ot66s5VKu--1LproS5wmd2t2IirQozB4j2E\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl92aWRlb19ndWlkZS5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>As you can see, LinkedIn has covered off on the usage notes that I referred to in the intro above, while short-form video is also on the rise, and LinkedIn video ads are seeing a heap more engagement.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And for B2B marketers specifically, LinkedIn has even more engagement stats:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn video engagement guide\" data-imagemodel=\"185680\" src=\"https:\/\/imgproxy.divecdn.com\/LquOJbCiEfU9BWfIg4xHNVOmb2ScwsP0Ak-x-PYHqok\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl92aWRlb19ndWlkZTMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>So again, it\u2019s pretty clear why you should be looking to include video content in your LinkedIn approach, based on pure engagement data alone.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So how can you go about making best use of video in the app?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>LinkedIn has shared a range of notes and pointers on the \u201chow\u201d aspect:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn video engagement guide\" data-imagemodel=\"185682\" src=\"https:\/\/imgproxy.divecdn.com\/acrxaEeqrqMtP-tlqIuNvNeGpa_GD6IX54_9ruENjmY\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl92aWRlb19ndWlkZTQucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>LinkedIn\u2019s keen to encourage authentic, informative video content, which can be easily captured on your phone, and uploaded to the app. LinkedIn says that this type of content performs well because it stops users as they scroll, and provides a human perspective on a professional topic. That can be a valuable connector that helps you build interest and trust via its video options.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>LinkedIn has also included overviews of its various video ads options (and when you should use them), as well as case studies, and a listing of third-party platforms through which you can create and upload video to the app. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Worth noting too that LinkedIn recently announced a new integration with CapCut for this purpose, which could help you create more standout, engaging video promotions.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>But again, LinkedIn is also preaching authenticity, with raw, real video uploads, which it says are resonating, particularly with younger users.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Some key notes, which could contribute to your LinkedIn video strategy.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>You can download LinkedIn\u2019s \u201cB2B Marketer\u2019s Guide: How to Build Your Brand with Video\u201d <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/en-us\/marketing-solutions\/marketing-partners\/resources\/build-your-brand-with-video-on-linkedin\" style=\"color:blue\">here<\/a>.<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-shares-video-creation-tips-guide\/759708\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Shares Video Marketing Tips Video is where it\u2019s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while\u00a0video posts are also now shared 20x more than any other content type. If you\u2019re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/0gY5w6RgoVQ31iFFTFsF0jy7MziL42Ztih7peXMXtSw\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl92aWRlb19ndWlkZTIucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1465,1552,1442],"class_list":["post-15374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-content-marketing","tag-linkedin","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15374"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15375"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}