{"id":15388,"date":"2025-09-11T01:26:00","date_gmt":"2025-09-11T01:26:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/google-launches-new-ad-tools-for-retailers\/"},"modified":"2025-09-11T01:26:00","modified_gmt":"2025-09-11T01:26:00","slug":"google-launches-new-ad-tools-for-retailers","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/google-launches-new-ad-tools-for-retailers\/","title":{"rendered":"#\n                Google Launches New Ad Tools for Retailers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/google-launches-new-ad-tools-for-retailers\/#Google_Launches_New_Ad_Tools_for_Retailers\" >Google Launches New Ad Tools for Retailers<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Google_Launches_New_Ad_Tools_for_Retailers\"><\/span>\n                Google Launches New Ad Tools for Retailers<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>Google has announced a range of new ad tools at its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/think-retail-2025\/\" style=\"color:#0563c1\">\u201c<span><span><span><span>Think Week\u201d event in New York<\/span><\/span><\/span><\/span><\/a><\/span><\/span><\/span><\/span><span><span><span><span><span>, which could provide some additional considerations for your holiday marketing plan.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>First off, <\/span><\/span><\/span><\/span><\/span><span><span><span><span>Google\u2019s announced that it\u2019s testing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/new-ways-retailers-can-win-over-strategic-consumers\/\" style=\"color:#0563c1\">new ads within its AI overviews<\/a>, which will give brands a direct way to link into its AI-generated responses.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Google first started testing Search and Shopping ads in AI overviews back in May, but now, it\u2019s expanding those listings via a new, dedicated element within AI-generated results.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/new-ways-retailers-can-win-over-strategic-consumers\/\" style=\"color:#0563c1\">Google<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/em><em><span><span><span>For example, when someone asks \u2018why is there low water pressure after installing a new sink\u2019 when they encounter a problem during a home renovation, AI Overviews may provide some helpful tips on how to fix it, as well as a useful ad for a plumber, who can come to the rescue to fix that bathroom.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Google AI mode ads\" data-imagemodel=\"185761\" src=\"https:\/\/imgproxy.divecdn.com\/_XKO1tf5B9Zsd8ssHdK-jpURZNVKNN7mykrUsZleMEs\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfYWlfbW9kZV9hZHMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span>As you can see in this example, now, within the expanded listing of AI-generated answers and links, there\u2019ll also be a new \u201cSponsored\u201d breakout within some results.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>And with the use of AI answers rising, resulting in fewer referral clicks, that could be a valuable option to maintain brand awareness and response based on Google listings. Though it will cost you, and there\u2019s no guarantee that people are going to scroll down far enough to see them. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>The option will be part of Google\u2019s <\/span><\/span><\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-expands-globally\/\" style=\"box-sizing:border-box; color:#0563c1; font-variant-ligatures:normal; text-align:start\"><span><span><span><span><span>AI Max for Search campaigns<\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span> (which are <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-expands-globally\/\" style=\"color:#0563c1\">now available to all advertisers globally<\/a>)<span><span><span>, though as noted, it\u2019s still in testing at this stage.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>We\u2019re also working on <\/span><\/span><\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16489313\" style=\"box-sizing:border-box; color:#0563c1; font-variant-ligatures:normal; text-align:start\" target=\"_blank\"><span><span><span><span><span>text guidelines<\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span><span><span>, a new feature to help you create even more brand-safe creative, steering Google AI to create high-performing text assets that meet your brand and business requirements. Look for it in both AI Max and Performance Max campaigns as we start making it available to more advertisers this fall.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Google\u2019s also rolling out some new, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/generate-creative-assets-google-ai-asset-studio\/\" style=\"color:#0563c1\">AI-powered content generation tools in its \u201cAsset Studio\u201d element<\/a> in the Google Ads app, which will make it easier to create product images and videos in-stream. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Google AI asset generation tools\" data-imagemodel=\"185763\" src=\"https:\/\/imgproxy.divecdn.com\/vq6J-mi9KjxMiyxSrspFsM6T-TjLy8PXZtoi1dlzKKs\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfYWlfbW9kZV9hZHMzLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/generate-creative-assets-google-ai-asset-studio\/\" style=\"color:#0563c1\">Google<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/span><\/em><em><span><span><span>Upload a photo of your product, like Academy Brand&#8217;s Conrad Jacket, and with a simple text prompt like \u2018a young man walking in the park,\u2019 Google AI will generate a new image featuring a model wearing your jacket in that exact scene. All the key details &#8211; from the premium wool blend to the antique logo shank &#8211; are preserved, giving you an authentic, campaign-ready asset in seconds.<\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>This is an evolving feature of such tools, providing the capacity to ensure that your brand and product elements remain consistent in AI generations, while the rest of the image is built around them. And with Google\u2019s image generation tools continuing to evolve, this could be a powerful, valuable addition to your process.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Google\u2019s also adding batch generation for AI content, as well as text-to-video tools to provide more asset creation capacity. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>And it\u2019s also adding improved project sharing tools as well, including the capacity to share in-development ads for broader review.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>On another front, <\/span><\/span><\/span><span><span>YouTube masthead<\/span><\/span> ads<span><span><span> are now shoppable, providing another way to drive sales from YouTube ads.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"YouTube masthead ads\" data-imagemodel=\"185762\" src=\"https:\/\/imgproxy.divecdn.com\/yeyUUBRVt3RfKR5VwzKAX-23XVS2E7s85bwlbEQ9onQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfYWlfbW9kZV9hZHMyLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span>Some handy considerations for your campaigns, which could provide you with new avenues to get your products in front of prospective shoppers this holiday season.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/google-rolls-out-ad-options-retailers-ai-generated-assets\/759858\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Launches New Ad Tools for Retailers Google has announced a range of new ad tools at its \u201cThink Week\u201d event in New York, which could provide some additional considerations for your holiday marketing plan. First off, Google\u2019s announced that it\u2019s testing new ads within its AI overviews, which will give brands a direct way&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/rnjY8AQjI7ne3b7nwIhlBa561bNrh0x1ZJMh7MmPCaQ\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfYWlfbW9kZV9hZHMyLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1442],"class_list":["post-15388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15388"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15389"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}