{"id":15503,"date":"2025-09-18T20:46:00","date_gmt":"2025-09-18T20:46:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/tiktok-announces-updated-content-partnership-with-la-liga\/"},"modified":"2025-09-18T20:46:00","modified_gmt":"2025-09-18T20:46:00","slug":"tiktok-announces-updated-content-partnership-with-la-liga","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/tiktok-announces-updated-content-partnership-with-la-liga\/","title":{"rendered":"#\n                TikTok Announces Updated Content Partnership with La Liga"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/tiktok-announces-updated-content-partnership-with-la-liga\/#TikTok_Announces_Updated_Content_Partnership_with_La_Liga\" >TikTok Announces Updated Content Partnership with La Liga<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"TikTok_Announces_Updated_Content_Partnership_with_La_Liga\"><\/span>\n                TikTok Announces Updated Content Partnership with La Liga<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span>TikTok\u2019s looking to expand its relationship with soccer (or football if you\u2019re in Europe) fans, via an <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/tiktok-and-laliga-extend-their-partnership-agreement-to-bring-spanish-soccer-to-the-global-tiktok-community?lang=en\" style=\"color:#0563c1\">expanded partnership with Spain\u2019s La Liga<\/a>, which will see the league share exclusive content to the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"TikTok La Liga\" data-imagemodel=\"186201\" src=\"https:\/\/imgproxy.divecdn.com\/GsVK1dOCbVDG4iNe-SfcH0crraJzFYltlhPleTxoTtE\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aWt0b2tfbGFsaWdhLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/tiktok-and-laliga-extend-their-partnership-agreement-to-bring-spanish-soccer-to-the-global-tiktok-community?lang=en\" style=\"color:#0563c1\">TikTok<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span><span><span>TikTok and La Liga today announced the renewal of their strategic partnership agreement, maintaining the platform&#8217;s role as a priority partner for innovation in digital content for the competition. With this partnership, both entities continue their commitment to promote sports culture and bring the passion of Spanish soccer to a global community.\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As noted, as part of the renewed partnership, La Liga will share exclusive content to the app, including \u201cmemorable moments from competition,\u201d behind-the-scenes moments with stars, and more.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The updated terms of the agreement will also see an expansion of the initiative to more regions. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201cThis means that fans in [28] countries can enjoy unique experiences including in-app hubs and hashtags, allowing users to follow the latest news, while match days will feature real-time content for an even more dynamic and exciting experience.\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>I mean, presumably, if you follow La Liga or the teams in the league, you\u2019ll be able to access this content as well, but TikTok will look to highlight dedicated hubs within related markets. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The announcement marks another expansion of TikTok\u2019s sports coverage efforts, with the platform making soccer (football) a key focus. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>TikTok already has partnerships with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.footballbusinessjournal.com\/post\/lega-serie-a-announces-a-new-editorial-collaboration-with-tiktok\" style=\"color:#0563c1\">Serie A<\/a> and MLS, with the MLS partnership even seeing TikTok broadcast live match play in the app. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"TikTok Messi\" data-imagemodel=\"183262\" src=\"https:\/\/imgproxy.divecdn.com\/PSUiGmRb44FJAf-kWnNCPwVPM85Va86X67dF4F-_d88\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aWt0b2tfbWVzc2lfMi5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>TikTok first aired a similar broadcast in 2024, which ended up being the most-watched TikTok Live event of all time, at 6.5 million concurrent viewers.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And with sports discussion driving these levels of engagement in the app, along with ongoing community involvement and interaction, it makes sense for TikTok to double down on sports where it can, as it seeks to become a more valuable connective tool for more groups.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>That could also bring more opportunities for ad partners, by tapping into sports engagement. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-announces-expanded-sports-partnership-la-liga\/760584\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Announces Updated Content Partnership with La Liga TikTok\u2019s looking to expand its relationship with soccer (or football if you\u2019re in Europe) fans, via an expanded partnership with Spain\u2019s La Liga, which will see the league share exclusive content to the app. As explained by TikTok: \u201cTikTok and La Liga today announced the renewal of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/C6iTE4oh0U6HtHUDLFO8ZoI_hwr_7r6X-Ft8n0e57fw\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90aWt0b2tfbGFsaWdhLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1412],"class_list":["post-15503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15503"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15504"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}