{"id":15676,"date":"2025-10-01T10:00:00","date_gmt":"2025-10-01T10:00:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/"},"modified":"2025-10-01T10:00:00","modified_gmt":"2025-10-01T10:00:00","slug":"ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/","title":{"rendered":"#Ghost of Yotei&#8217;s London Billboard Is One of the Coolest Ads We&#8217;ve Seen in Ages"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/#Ghost_of_Yoteis_London_Billboard_Is_One_of_the_Coolest_Ads_Weve_Seen_in_Ages\" >Ghost of Yotei&#8217;s London Billboard Is One of the Coolest Ads We&#8217;ve Seen in Ages<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/#Related_Articles\" >Related Articles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/#News_Sonys_Marketing_Is_on_Fire_with_PS5s_Final_Fantasy_7_Rebirth_Right_Now\" >News Sony&#8217;s Marketing Is on Fire with PS5&#8217;s Final Fantasy 7 Rebirth Right Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/#News_This_Is_Probably_the_Most_Spectacular_Marvels_Spider-Man_2_PS5_Marketing_Yet\" >News This Is Probably the Most Spectacular Marvel&#8217;s Spider-Man 2 PS5 Marketing Yet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/#News_Gigantic_PS5_Marketing_Campaign_Brings_Games_into_the_Real_World\" >News Gigantic PS5 Marketing Campaign Brings Games into the Real World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/#News_Horizon_Forbidden_West_Takes_Over_UK_Cities_in_Advertising_Push\" >News Horizon Forbidden West Takes Over UK Cities in Advertising Push<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/yohrt.com\/news\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\/#Related_Articles-2\" >Related Articles<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Ghost_of_Yoteis_London_Billboard_Is_One_of_the_Coolest_Ads_Weve_Seen_in_Ages\"><\/span>Ghost of Yotei&#8217;s London Billboard Is One of the Coolest Ads We&#8217;ve Seen in Ages<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"body body-text article-text\">\n<section class=\"text\">\n<p>Ghost of Yotei launches tomorrow, 2nd October 2025, and so it&#8217;s the time to shine for PlayStation&#8217;s marketing teams.<\/p>\n<p>The company has routinely done some brilliant marketing campaigns and installations in the past, with London often playing host to some of its best efforts. That&#8217;s no different for Sucker Punch&#8217;s sequel, which has an incredibly cool two-piece billboard that makes a real impact.<\/p>\n<aside class=\"object object-tweet\"><!-- cache: oembed\/https:\/\/twitter.com\/playstationuk\/status\/1973042419823485182 @ 2025-10-01T09:52:38+01:00 --><\/p>\n<blockquote class=\"twitter-tweet\" align=\"center\"><p><span lang=\"en\" dir=\"ltr\">(Here&#8217;s a closer look) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/xrmnPccRu9\">pic.twitter.com\/xrmnPccRu9<\/a><\/span>\u2014 PlayStation UK (@PlayStationUK) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/PlayStationUK\/status\/1973042419823485182?ref_src=twsrc%5Etfw\">September 30, 2025<\/a><\/p><\/blockquote>\n<\/aside>\n<p>The advert shows protagonist Atsu slashing through a pair of posters, revealing the character and the name of the game, of course.<\/p>\n<p>The torn effect looks fantastic, and we love how much energy this has; Atsu using her katana with such force that it slices through both frames of the billboards, leaves a mark on the wall behind, and chops down a &#8216;No Parking&#8217; sign is just a brilliant idea.<\/p>\n<div class=\"for-mobile\">\n<figure class=\"youtube with-primis\" data-videoid=\"NeFCdwUyrds\" data-start=\"0\" data-src=\"https:\/\/www.youtube.com\/embed\/NeFCdwUyrds?rel=0&amp;hd=1&amp;showinfo=0&amp;modestbranding=0&amp;autohide=1\"><iframe loading=\"lazy\" title=\"Ghost of Yotei PS5 Review - Is It Any Good?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NeFCdwUyrds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><figcaption>\n<p class=\"youtube-sub\">Subscribe to <a rel=\"nofollow\" target=\"_blank\" class=\"external\" rel=\"noopener\" href=\"https:\/\/www.youtube.com\/pushsquare?sub_confirmation=1\">Push Square<\/a> on <a rel=\"nofollow\" target=\"_blank\" class=\"sub-button external\" rel=\"noopener\" href=\"https:\/\/www.youtube.com\/pushsquare?sub_confirmation=1\"><span class=\"subs-label\">YouTube<\/span><span class=\"subs\">162k<\/span><\/a><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p>It&#8217;s just an advert, granted, but it&#8217;s so stylish and so effortlessly conveys what the game is that we have to applaud it.<\/p>\n<p>Here are some other great examples over the years:<\/p>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related-articles:162670,157253,144278,127471 @ 1759316438 --><\/p>\n<aside class=\"block object-related\">\n<header class=\"widget-header\">\n<h2><span class=\"ez-toc-section\" id=\"Related_Articles\"><\/span>Related Articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/header>\n<div class=\"body\">\n<div class=\"object-related-list\">\n<article class=\"object-related-article\">\n<p class=\"object-related-image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/54bb55140aea4\/150x90.jpg\" width=\"150\" height=\"90\" loading=\"lazy\" alt=\"Sony's Marketing Is on Fire with PS5's Final Fantasy 7 Rebirth Right Now\"><\/p>\n<div class=\"object-related-info\">\n<h3 class=\"heading\"><span class=\"ez-toc-section\" id=\"News_Sonys_Marketing_Is_on_Fire_with_PS5s_Final_Fantasy_7_Rebirth_Right_Now\"><\/span><span class=\"category accent\">News<\/span> <span class=\"title\">Sony&#8217;s Marketing Is on Fire with PS5&#8217;s Final Fantasy 7 Rebirth Right Now<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"tagline\">Standard<\/p>\n<\/div>\n<\/article>\n<article class=\"object-related-article\">\n<p class=\"object-related-image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/3b7c6af8cd814\/150x90.jpg\" width=\"150\" height=\"90\" loading=\"lazy\" alt=\"This Is Probably the Most Spectacular Marvel's Spider-Man 2 PS5 Marketing Yet\"><\/p>\n<div class=\"object-related-info\">\n<h3 class=\"heading\"><span class=\"ez-toc-section\" id=\"News_This_Is_Probably_the_Most_Spectacular_Marvels_Spider-Man_2_PS5_Marketing_Yet\"><\/span><span class=\"category accent\">News<\/span> <span class=\"title\">This Is Probably the Most Spectacular Marvel&#8217;s Spider-Man 2 PS5 Marketing Yet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"tagline\">Sphere we go again<\/p>\n<\/div>\n<\/article>\n<article class=\"object-related-article\">\n<p class=\"object-related-image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/5f005bc355eaa\/150x90.jpg\" width=\"150\" height=\"90\" loading=\"lazy\" alt=\"Gigantic PS5 Marketing Campaign Brings Games into the Real World\"><\/p>\n<div class=\"object-related-info\">\n<h3 class=\"heading\"><span class=\"ez-toc-section\" id=\"News_Gigantic_PS5_Marketing_Campaign_Brings_Games_into_the_Real_World\"><\/span><span class=\"category accent\">News<\/span> <span class=\"title\">Gigantic PS5 Marketing Campaign Brings Games into the Real World<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"tagline\">Axe nicely for a photo<\/p>\n<\/div>\n<\/article>\n<article class=\"object-related-article\">\n<p class=\"object-related-image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/830d816b050f1\/150x90.jpg\" width=\"150\" height=\"90\" loading=\"lazy\" alt=\"Horizon Forbidden West Takes Over UK Cities in Advertising Push\"><\/p>\n<div class=\"object-related-info\">\n<h3 class=\"heading\"><span class=\"ez-toc-section\" id=\"News_Horizon_Forbidden_West_Takes_Over_UK_Cities_in_Advertising_Push\"><\/span><span class=\"category accent\">News<\/span> <span class=\"title\">Horizon Forbidden West Takes Over UK Cities in Advertising Push<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"tagline\">There&#8217;s a Tremortusk in Leeds<\/p>\n<\/div>\n<\/article><\/div>\n<p>Are you playing Ghost of Yotei when it launches tomorrow? Let us know in the comments section below.<\/p>\n<p class=\"text source\">[source <a rel=\"nofollow\" target=\"_blank\" class=\"external\" title=\"External Link: https:\/\/x.com\/PlayStationUK\/status\/1973042419823485182\" rel=\"noopener\" href=\"https:\/\/x.com\/PlayStationUK\/status\/1973042419823485182\">x.com<\/a>]<\/p>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related-info\/dc4eedd698b3d6b4d8c525879f6262e2 @ 1759312935 --><\/p>\n<aside class=\"see-also\">\n<dl>\n<dt>Related Games<\/dt>\n<dd class=\"first\">\n<ul>\n<li class=\" first last\"><strong>Ghost of Yotei<\/strong> (PS5)<\/li>\n<\/ul>\n<\/dd>\n<dt>See Also<\/dt>\n<dd class=\"first\">\n<ul>\n<li class=\" first\"><strong>Ghost of Yotei<\/strong> Review<\/li>\n<li class=\" last\">The Best PS5 Games (2025)<\/li>\n<\/ul>\n<\/dd>\n<\/dl>\n<\/aside>\n<\/div>\n<section class=\"footer\">\n<ul class=\"share-this \">\n<li class=\" first\">Share:<\/li>\n<li class=\"value\"><span class=\"accent-bg share-count\">0<\/span><span class=\"icon icon-caret-right accent\"><\/span><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page whatsapp accent\" title=\"Share this on WhatsApp\" data-service=\"whatsapp\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-whatsapp\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page bsky accent\" title=\"Share this on Bluesky\" data-service=\"bsky\" data-username=\"pushsquare.com\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-bsky\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page facebook accent\" title=\"Share this on Facebook\" data-service=\"facebook\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-facebook\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page twitter accent\" title=\"Share this on Twitter\" data-service=\"twitter\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-twitter\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page threads accent\" title=\"Share this on Threads\" data-service=\"threads\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-threads\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page messenger accent for-mobile\" title=\"Share this on Facebook Messenger\" data-service=\"fbmessenger\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-messenger\"><\/span><\/a><\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page reddit accent for-desktop\" title=\"Share this on Reddit\" data-service=\"reddit\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-reddit\"><\/span><\/a><\/li>\n<\/ul>\n<ul class=\"article-stats\" data-article-id=\"188751\" data-comments=\"10\" data-shares=\"0\" data-likes=\"4\">\n<li class=\" first\">4<\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" class=\"ui-comments accent icon icon-comments\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comments\">10<\/a><\/li>\n<\/ul>\n<div class=\"clear\"><\/div>\n<\/section>\n<div class=\"insert soft-bg below-article for-mobile insert-extended lazyload\">\n<div id=\"PS_MPU_X_A68DD0A17817D0\" style=\"min-width:300px; min-height:250px\" data-dfp-id=\"pushsquare\/mobile_web_display\/article\" data-dfp-sizes=\"300x250,300x600\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-below\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"Lazy_Load_HP_MPU\"><\/div>\n<\/div>\n<div class=\"insert centered article-billboard for-desktop for-desktop lazyload\">\n<div id=\"PS_MPU_X_K68DD0A17817F0\" style=\"min-width:300px; min-height:250px\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-billboard\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<div class=\"related-content\">\n<div class=\"author-info\">\n<section class=\"block author\">\n<header class=\"widget-header\">\n<p>About <span class=\"accent\">Stephen Tailby<\/span><\/p>\n<\/header>\n<div class=\"body\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"img lazy\" src=\"https:\/\/images.pushsquare.com\/users\/130362\/photo\/0\/avatar.jpg?v=1709297087\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Stephen Tailby\"><\/p>\n<div class=\"text\">\n<p>Stephen has been part of the Push Square team for over six years, bringing boundless enthusiasm and a deep knowledge of video games to his role as Assistant Editor. Having grown up playing every PlayStation console to date, he&#8217;s developed an eclectic taste, with particular passion for indie games, arcade racers, and puzzlers. He&#8217;s also our go-to guy for Sonic-related matters, much to his delight\/chagrin.<\/p>\n<ul>\n<li class=\" first\"><span class=\"icon icon-profile\"><\/span> Author Profile<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"external\" href=\"https:\/\/bsky.app\/profile\/stephentailby.bsky.social\"><span class=\"icon icon-bsky\"><\/span> Bluesky<\/a><\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" onclick=\"return replyTo('Quintumply');\" href=\"#\"><span class=\"icon icon-comments\"><\/span> Reply<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/section>\n<div class=\"insert with-label centered block lazyload for-desktop lazyload\">\n<div id=\"PS_MPU_X_U68DD0A1781946\" style=\"min-width:300px; min-height:250px\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-foot-after-author\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<\/div>\n<div class=\"comments-list\">\n<section id=\"comments\" class=\"block comments\">\n<header class=\"widget-header\">\n<p>Comments <span class=\"counter comment-count\">10<\/span><\/p>\n<\/header>\n<div class=\"body\">\n<div class=\"comments hidden-comments\" data-subject=\"dgp:news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\">\n<article class=\"comment\" id=\"comment8845685\" data-author=\"users\/332621\" data-subject=\"comments\/8845685\" data-dislikes=\"0\" data-id=\"8845685\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/332621\/avatar.jpg?v=1758540328\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Ricky-Spanish\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845685\">1<\/a><\/li>\n<li>Ricky-Spanish<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:08:29+00:00\">53m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>That&#8217;s very impressive I must say not just your average billboard \ud83d\udc4f\u270c\ufe0f<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845692\" data-author=\"users\/253229\" data-subject=\"comments\/8845692\" data-dislikes=\"0\" data-id=\"8845692\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/253229\/avatar.jpg?v=1686047715\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"djlard\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845692\">2<\/a><\/li>\n<li>djlard<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:17:24+00:00\">44m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Beautiful article about picture, not showing that picture.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845693\" data-author=\"users\/342504\" data-subject=\"comments\/8845693\" data-dislikes=\"0\" data-id=\"8845693\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/342504\/avatar.jpg?v=1754751792\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Oram77\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845693\">3<\/a><\/li>\n<li>Oram77<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:17:45+00:00\">43m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>One more sleep to go!!! I&#8217;m ready for peak cinema.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845696\" data-author=\"users\/342504\" data-subject=\"comments\/8845696\" data-dislikes=\"0\" data-id=\"8845696\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/342504\/avatar.jpg?v=1754751792\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Oram77\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845696\">4<\/a><\/li>\n<li>Oram77<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:20:23+00:00\">41m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@djlard Should of gone to Specsavers.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">6<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845702\" data-author=\"users\/339548\" data-subject=\"comments\/8845702\" data-dislikes=\"2\" data-id=\"8845702\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/339548\/avatar.jpg?v=1710868978\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Silenos\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845702\">5<\/a><\/li>\n<li>Silenos<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:29:08+00:00\">32m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>It may or may not be an amazing billboard but still not buying this game. You can see Playstation pumping a lot of resources into pushing the title as hard as possible.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845703\" data-author=\"users\/329932\" data-subject=\"comments\/8845703\" data-dislikes=\"0\" data-id=\"8845703\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/329932\/avatar.jpg?v=1709487805\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"SJR\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845703\">6<\/a><\/li>\n<li>SJR<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:29:35+00:00\">32m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Looks great, love the attention to detail<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845705\" data-author=\"users\/275051\" data-subject=\"comments\/8845705\" data-dislikes=\"0\" data-id=\"8845705\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/275051\/avatar.jpg?v=1717505586\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Shinnok789\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845705\">7<\/a><\/li>\n<li>Shinnok789<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:30:05+00:00\">31m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Cool, that&#8217;s how you make proper marketing for a top IP !<br \/>\nAs opposed to that unremarkable DS gamepad they plan to release for the GoW 20 years celeb&#8230;<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">2<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845723\" data-author=\"users\/92006\" data-subject=\"comments\/8845723\" data-dislikes=\"0\" data-id=\"8845723\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"hoffa007\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845723\">8<\/a><\/li>\n<li>hoffa007<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:52:52+00:00\">8m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>2am finish at work tonight, be home then will have ago till the title screen then will carry on tomorrow, looking forward to it.<\/p>\n<p>Awesome artwork, looks great.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845730\" data-author=\"users\/355660\" data-subject=\"comments\/8845730\" data-dislikes=\"0\" data-id=\"8845730\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/355660\/avatar.jpg?v=1750917892\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"SeaDaVie\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845730\">9<\/a><\/li>\n<li>SeaDaVie<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:57:14+00:00\">4m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>I&#8217;m boycotting it though, on account of it having a woman in it instead of Jin.<\/p>\n<p>Nah, just joshing. That would be pretty dumb, wouldn&#8217;t it?<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8845733\" data-author=\"users\/342863\" data-subject=\"comments\/8845733\" data-dislikes=\"0\" data-id=\"8845733\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Dyn_Arall\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comment8845733\">10<\/a><\/li>\n<li>Dyn_Arall<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-10-01T10:59:43+00:00\">2m ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Can anybody tell me whether the standard physical edition contains the game or a key? I know about collector&#8217;s ed, not interested in that. TIA!<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<p class=\"empty\"><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" class=\"ui-load-comments ui-cta-button\" onclick=\"this.innerHTML = 'Please Wait...'; this.classList.add('loading'); return false\" href=\"news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages#comments\"><span class=\"icon icon-comments\"><\/span> Show Comments<\/a><\/p>\n<\/div><\/div>\n<\/section>\n<section id=\"reply\" class=\"block comments\">\n<header class=\"widget-header\">\n<p>Leave A Comment<\/p>\n<\/header>\n<div class=\"body\">\n<p class=\"empty\">Hold on there, you need to login to post a comment&#8230;<\/p>\n<\/p><\/div>\n<\/section>\n<\/div>\n<div class=\"related-group optional\">\n<div class=\"insert centered block with-label lazyload for-mobile lazyload\">\n<div id=\"PS_MPU_X_L68DD0A1782928\" style=\"min-width:300px; min-height:250px\" data-dfp-id=\"pushsquare\/mobile_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-after-comments\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"Lazy_Load_HP_MPU\"><\/div>\n<\/div>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related\/articles\/ghost-of-yotei,ps5,sony @ 1759297538 --><\/p>\n<div class=\"related-articles\">\n<h2 class=\"heading\"><span class=\"ez-toc-section\" id=\"Related_Articles-2\"><\/span>Related Articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/99b4afa8a3710\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"PS Plus Essential Games for October 2025 Announced\"><\/p>\n<p class=\"heading\">PS Plus Essential Games for October 2025 Announced<\/p>\n<p class=\"description\">Full lineup for 7th October confirmed<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/reviews\/ps5\/ghost-of-yotei\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Ghost of Yotei (PS5) - The Greatest Sucker Punch Game Ever\"><\/p>\n<p class=\"heading\">Ghost of Yotei (PS5) &#8211; The Greatest Sucker Punch Game Ever<\/p>\n<p class=\"description\">You Me at Yotei Six<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/f278847e58437\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Poll: Are You Happy with Your PS Plus Essential Games for October 2025?\"><\/p>\n<p class=\"heading\">Poll: Are You Happy with Your PS Plus Essential Games for October 2025?<\/p>\n<p class=\"description\">Plus or minus?<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/d70d6ef1975a4\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"PlayStation's New 'Rewards' Program Goes Down Like a Lead Balloon\"><\/p>\n<p class=\"heading\">PlayStation&#8217;s New &#8216;Rewards&#8217; Program Goes Down Like a Lead Balloon<\/p>\n<p class=\"description\">Is it a reward if you have to pay for it?<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/517e4852a9279\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Round Up: What Was Announced in Sony's State of Play Livestream for September 2025?\"><\/p>\n<p class=\"heading\">Round Up: What Was Announced in Sony&#8217;s State of Play Livestream for September 2025?<\/p>\n<p class=\"description\">All the PS5 reveals from State of Play<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"insert centered block with-label lazyload for-desktop lazyload\">\n<div id=\"PS_MPU_X_N68DD0A17829CF\" style=\"min-width:300px; min-height:250px\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-after-related-articles\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/section>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/game\/\" target=\"_blank\" >Game<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.pushsquare.com\/news\/2025\/10\/ghost-of-yoteis-london-billboard-is-one-of-the-coolest-ads-weve-seen-in-ages\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ghost of Yotei&#8217;s London Billboard Is One of the Coolest Ads We&#8217;ve Seen in Ages Ghost of Yotei launches tomorrow, 2nd October 2025, and so it&#8217;s the time to shine for PlayStation&#8217;s marketing teams. The company has routinely done some brilliant marketing campaigns and installations in the past, with London often playing host to some&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.pushsquare.com\/c25bb7aa58642\/large.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[1463,1403,1400,1404],"class_list":["post-15676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game","tag-ghost-of-yotei","tag-news","tag-ps5","tag-sony"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15676"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15677"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}