{"id":15690,"date":"2025-10-01T21:21:00","date_gmt":"2025-10-01T21:21:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/meta-phases-out-automated-ads-in-favor-of-advantage\/"},"modified":"2025-10-01T21:21:00","modified_gmt":"2025-10-01T21:21:00","slug":"meta-phases-out-automated-ads-in-favor-of-advantage","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/meta-phases-out-automated-ads-in-favor-of-advantage\/","title":{"rendered":"#\n                Meta Phases Out Automated Ads in Favor of Advantage+"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/meta-phases-out-automated-ads-in-favor-of-advantage\/#Meta_Phases_Out_Automated_Ads_in_Favor_of_Advantage\" >Meta Phases Out Automated Ads in Favor of Advantage+<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Meta_Phases_Out_Automated_Ads_in_Favor_of_Advantage\"><\/span>\n                Meta Phases Out Automated Ads in Favor of Advantage+<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>Here\u2019s a relatively minor Facebook and IG ads update that could impact your process.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Meta has announced that its \u201cAutomated Ads\u201d option is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/363842954231175?id=2393014447396453\" style=\"color:#0563c1\">being phased out next year<\/a>, and will be removed as an option in Ads Manager over the next few months. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Automated Ads were a precursor to Meta\u2019s Advantage+ ad suite, and were more designed as a means to help advertisers maximize their campaigns amid changes to Apple\u2019s app tracking. With Automated Ads, brands can launch campaigns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/439409766471774?id=2393014447396453\" style=\"color:#0563c1\">from their Facebook or Instagram page<\/a>, by answering a few questions about their campaign goals, which Meta then uses to optimize ad targeting.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Facebook automated ads\" data-imagemodel=\"186940\" src=\"https:\/\/imgproxy.divecdn.com\/cA1Js3g7ajQdYBjyGIwFZHGv4vN8o6LJut3ugdcv7Tg\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9mYl9hdXRvbWF0ZWRfYWRzLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>The process also takes in images from your Page posts for your ad creative, making it easy to build a campaign quickly. It\u2019s a little more complex than boosting a post, but a little less so than launching a full campaign, which really focuses on prompting the user through the set-up process.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>But with Meta\u2019s AI-powered Advantage+ tools now becoming the central focus, and providing a better variation of the same process, it&#8217;s decided that it no longer needs to offer Automated Ads as an option, as Advantage+ campaigns are the same, and will eventually become even more simplified, and accurate in their targeting.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Indeed, Meta\u2019s vision is to create an ad generation platform that can build your whole campaign for you with minimal input. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Earlier this year, <\/span><\/span><\/span><\/span><span><span>Meta CEO Mark Zuckerberg explained that:<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><span><span><em><span><span><span><span><span><span>\u201c<\/span><\/span><span><span><span><span>We\u2019re going to get to a point where you\u2019re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don\u2019t need any creative, you don\u2019t need any targeting demographic, you don\u2019t need any measurement, except to be able to read the results that we spit out. I think that\u2019s going to be huge, I think it is a redefinition of the category of advertising.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Within this, Automated Ads become more of a dated version of the same, with Meta\u2019s ultimate goal to create, essentially, a one-click ad option, with all of the various elements guided by its ad AI, as opposed to manual inputs.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So it\u2019s essentially redundant, which is why Meta is phasing out this option. If you were a regular Automated Ads user, Meta will be guiding you towards its Advantage+ options instead.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Meta says that it\u2019s started phasing out Automated Ads, so <\/span><\/span><\/span><\/span><span><span><span><span><span>you may no longer have access to it, but if you currently have an Automated Ad campaign running, it will continue to deliver for the time being.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/meta-phases-out-automated-ads-option\/801749\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Phases Out Automated Ads in Favor of Advantage+ Here\u2019s a relatively minor Facebook and IG ads update that could impact your process. Meta has announced that its \u201cAutomated Ads\u201d option is being phased out next year, and will be removed as an option in Ads Manager over the next few months. Automated Ads were&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/fEdCsTNytcBe4E8IHiM92zuBWPx-rP9kdKvzGCosT9Q\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2xvZ28ucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1424,1448,1442],"class_list":["post-15690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15690"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15691"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}