{"id":15702,"date":"2025-10-02T21:00:00","date_gmt":"2025-10-02T21:00:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/data-shows-that-x-premium-subscribers-get-significantly-more-post-reach\/"},"modified":"2025-10-02T21:00:00","modified_gmt":"2025-10-02T21:00:00","slug":"data-shows-that-x-premium-subscribers-get-significantly-more-post-reach","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/data-shows-that-x-premium-subscribers-get-significantly-more-post-reach\/","title":{"rendered":"#\n                Data Shows That X Premium Subscribers Get Significantly More Post Reach"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/data-shows-that-x-premium-subscribers-get-significantly-more-post-reach\/#Data_Shows_That_X_Premium_Subscribers_Get_Significantly_More_Post_Reach\" >Data Shows That X Premium Subscribers Get Significantly More Post Reach<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Data_Shows_That_X_Premium_Subscribers_Get_Significantly_More_Post_Reach\"><\/span>\n                Data Shows That X Premium Subscribers Get Significantly More Post Reach<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>As part of X\u2019s broader push to get more people to pay for the app via its X Premium offering, it\u2019s added various reach benefits into the package, including <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.x.com\/en\/using-x\/x-premium\" style=\"color:#0563c1\">prioritized display within post replies<\/a>, and the opportunity to amplify your posts via its new \u201cBoost\u201d option.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And as was revealed in recent analysis of the X algorithm, X Premium subscribers also get a more general reach boost for their posts, as a result of paying their monthly fee.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>But how significant is that boost, and does it make paying for X Premium worth it for brands looking to reach X users?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The answer, according to a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/buffer.com\/resources\/x-premium-review\/\" style=\"color:#0563c1\">new study from Buffer<\/a>, is yes, with X Premium accounts seeing 10x more reach, on average, in the app. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The team from Buffer conducted an analysis of m<\/span><\/span><\/span><\/span><span><span><span><span><span>ore than 18.8 million X posts from 71,000 accounts over the past year, in order to ascertain what kind of reach boost X gives to paying users (for context, Buffer says that around 27% of the profiles analyzed were subscribed to X Premium during the analysis).<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>And it\u2019s a lot:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Buffer X Premium study\" data-imagemodel=\"187045\" src=\"https:\/\/imgproxy.divecdn.com\/yuv9ANL3urFF5hNB1DfMJTBpMpmYU1GsnrRlXyUod1M\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9idWZmZXJfeF8xLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span><span>As you can see in this chart, X Premium accounts get way more reach for their posts.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Though it is interesting to note that the reach benefit has declined over time. That could be related to specific accounts, and how they\u2019re impacted by algorithm changes at the app. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>But basically, if you want to maximize your X reach, it likely is worth paying up for the Premium offering.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Though at the same time, this isn\u2019t a major selling point for regular users. That\u2019s because the vast majority (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/rpoo\/status\/1649824168828092416\" style=\"color:#0563c1\">80%<\/a>) of X users never post, or even engage in the app, which is why this has always been a somewhat strange benefit for X to focus on. But from a brand and marketing perspective, the data shows that it is a relevant consideration to reach a broader audience.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>In terms of the different X Premium account tiers, Buffer\u2019s data shows that paying more has a much bigger impact on reach.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Buffer X Premium study\" data-imagemodel=\"187047\" src=\"https:\/\/imgproxy.divecdn.com\/QwfFkbeRkxfwx42u_q2zEA_Nz7Vt1ccRbQc4ys7gzQ4\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9idWZmZXJfeF8zLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span><span>According to Buffer\u2019s data, people paying for the most basic X Premium tier (Basic) generally get fewer than 100 impressions per post, while Premium accounts get 600 impressions, on average. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Premium+ accounts, however, get <\/span><\/span><\/span><\/span><\/span><span><span><span><span>over 1,550 impressions per post.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Which is another consideration, though the costs here are also relative.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>X\u2019s paid packages <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.x.com\/en\/using-x\/x-premium\" style=\"color:#0563c1\">start at $3 per month for \u201cBasic\u201d<\/a>, and go up to $40 per month for \u201cPremium+\u201d.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So while you will get a reach increase of over 100%, on average, if you shift up to the top Premium tier, you\u2019re also paying 5x more for that opportunity (versus regular Premium). Maybe you could consider that as part of your ad costs, but it\u2019s another element to factor into your planning.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>There\u2019s more information in Buffer\u2019s full report, including data on post type performance for paying accounts, which could give you more context for your planning.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span><span>You can read Buffer\u2019s full report <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/buffer.com\/resources\/x-premium-review\/\" style=\"color:#0563c1\">here<\/a>.<\/span><\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/report-shows-paying-for-x-twitter-premkum-has-significant-reach-benefits\/801881\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Shows That X Premium Subscribers Get Significantly More Post Reach As part of X\u2019s broader push to get more people to pay for the app via its X Premium offering, it\u2019s added various reach benefits into the package, including prioritized display within post replies, and the opportunity to amplify your posts via its new&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/QfktxiS9eZnoLZIsAs63CNneMHJZ-k-KhAd7W3iewjU\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9idWZmZXJfeF8yLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1490],"class_list":["post-15702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-x-twitter"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15702"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15703"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}