{"id":15722,"date":"2025-10-02T20:11:00","date_gmt":"2025-10-02T20:11:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/womens-professional-sports-see-increased-snapchat-engagement\/"},"modified":"2025-10-02T20:11:00","modified_gmt":"2025-10-02T20:11:00","slug":"womens-professional-sports-see-increased-snapchat-engagement","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/womens-professional-sports-see-increased-snapchat-engagement\/","title":{"rendered":"#\n                Women\u2019s Professional Sports See Increased Snapchat Engagement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/womens-professional-sports-see-increased-snapchat-engagement\/#Womens_Professional_Sports_See_Increased_Snapchat_Engagement\" >Women\u2019s Professional Sports See Increased Snapchat Engagement<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Womens_Professional_Sports_See_Increased_Snapchat_Engagement\"><\/span>\n                Women\u2019s Professional Sports See Increased Snapchat Engagement<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>Snapchat has published a new research report into <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/womens-sports-era\" style=\"color:#0563c1\">the rising popularity of women\u2019s sports<\/a>, and how Snap users are engaging with female athletes and leagues in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/womens-sports-era\" style=\"color:#0563c1\">report<\/a>, conducted in partnership with Ipsos and Dentsu, incorporates responses from <\/span><\/span><\/span><\/span><span><span><span>over 13,506 sports fans across seven markets<\/span><\/span><\/span>, providing a broad scope of insight into shifting attitudes around female sports, and the respective cultural shifts. <\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>You can download the full 49-page report for yourself <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/womens-sports-era\" style=\"color:#0563c1\">here<\/a>, but in this post, we\u2019ll take a look at some of the key notes.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>First off, the report looks at the overall popularity of sports content on Snap, and how Snapchat users are looking to engage with sports.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Snapchat women's sports report\" data-imagemodel=\"187036\" src=\"https:\/\/imgproxy.divecdn.com\/T_N2tRVa8SY_XGTbyjk5S2r1qPBZonrlSd8SjIz31JA\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX3dvbWVuc19zcG9ydHMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>And while male sports and leagues still dominate the overall sport discussion, women\u2019s leagues are gaining traction, in various arenas.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Snapchat women's sports report\" data-imagemodel=\"187037\" src=\"https:\/\/imgproxy.divecdn.com\/klbtC0crAHzO98GwNllyOQHdi6F5RWCLZcCedT0bEhs\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX3dvbWVuc19zcG9ydHMyLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/womens-sports-era\" style=\"color:#0563c1\">Snap<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/em><em><span><span><span>Over the last few years, women\u2019s sports have gone through a major cultural shift. In 2023, FIFA reported 3.2 billion views of social content for the Women\u2019s World Cup, and the U.S. Open women\u2019s final outperformed the men\u2019s final in viewership. In 2024, the Paris Olympics had an equal number of male and female athletes competing for the first time, and the WNBA\u2019s regular season attracted over 54 million unique viewers, a 170% increase from the previous season, and the league was cited as the fastest-growing brand in professional sports.<\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>That rising interest presents new opportunities, for the leagues themselves in connecting with audiences, and for marketers looking to tap into these trends to maximize their reach and resonance.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Snapchat women's sports report\" data-imagemodel=\"187038\" src=\"https:\/\/imgproxy.divecdn.com\/kZceI860wO3C6Xpqt8ELCkHEzwHlNCvL4L-LlpbyiBQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX3dvbWVuc19zcG9ydHMzLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>The report includes a heap of data on women\u2019s sports engagement, as well as tips on how brands can play a part in amplifying and supporting female leagues.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Snapchat women's sports report\" data-imagemodel=\"187039\" src=\"https:\/\/imgproxy.divecdn.com\/BtYv_BAgHXce0AfBERH0se8p_F1T220r3ioVJBImlIA\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX3dvbWVuc19zcG9ydHM0LnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>There are also notes on how brands can contribute to the broader amplification and platforming of female athletes, and partner with them to create more resonant promotions.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Some good insights, which could help to guide your thinking on how you not only tie into the rising popularity of female sports leagues, but also use the opportunity to empower young women to follow their athletic dreams. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And with Gen Z consumers being especially interested in supporting causes, that could also have a broader branding benefit, aside from the more general social good.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>You can check out Snapchat\u2019s full \u201cWomen\u2019s Sports Era\u201d report <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/forbusiness.snapchat.com\/blog\/womens-sports-era\" style=\"color:#0563c1\">here<\/a>. <\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-data-rise-female-sports-leagues-report\/801874\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women\u2019s Professional Sports See Increased Snapchat Engagement Snapchat has published a new research report into the rising popularity of women\u2019s sports, and how Snap users are engaging with female athletes and leagues in the app. The report, conducted in partnership with Ipsos and Dentsu, incorporates responses from over 13,506 sports fans across seven markets, providing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/jYh4P25qzPrPszX-SvXyOvAex4ciJacuY6b_Cp9Wk8U\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX3dvbWVuc19zcG9ydHMyLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1521,1442],"class_list":["post-15722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-snapchat","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15722"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15723"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}