{"id":15810,"date":"2025-10-09T19:45:00","date_gmt":"2025-10-09T19:45:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/facebook-is-shutting-down-its-gaming-creator-program\/"},"modified":"2025-10-09T19:45:00","modified_gmt":"2025-10-09T19:45:00","slug":"facebook-is-shutting-down-its-gaming-creator-program","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/facebook-is-shutting-down-its-gaming-creator-program\/","title":{"rendered":"#\n                Facebook Is Shutting Down Its Gaming Creator Program"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/facebook-is-shutting-down-its-gaming-creator-program\/#Facebook_Is_Shutting_Down_Its_Gaming_Creator_Program\" >Facebook Is Shutting Down Its Gaming Creator Program<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Facebook_Is_Shutting_Down_Its_Gaming_Creator_Program\"><\/span>\n                Facebook Is Shutting Down Its Gaming Creator Program<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1760104960\/news\/text_to_speech\/facebook-shutting-down-gaming-creator-program_ovxnmm.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span><span>Facebook\u2019s on-again, off-again relationship with gaming streamers seems to be off the boil once more, with Facebook announcing that its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/2478459059124998\" style=\"color:#0563c1\">\u201cGaming Creator Program\u201d will be retired in 2026<\/a>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Originally <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/fbgaminghome\/blog\/introducing-the-facebook-gaming-creator-level-up-program\" style=\"color:#0563c1\">launched in 2018<\/a>, Facebook\u2019s Gaming Creator Program gives gaming creators<\/span><\/span><\/span><\/span><\/span><span><span><span>\u00a0early access to new features<\/span><\/span><\/span>, more direct access to Facebook\u2019s support teams and assistance in driving monetization via its livestream donation tools. <\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>But now, Meta\u2019s scaling back the initiative, and pushing gaming creators into its more general creator monetization programs. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/2478459059124998\" style=\"color:#0563c1\">Facebook<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/span><\/em><em><span><span><span><span>The Facebook Gaming Creator Program is going away in 2026. Dedicated partner support for this group will no longer be available starting 10\/31\/2025. Creators will still be able to use monetization tools until the Facebook Gaming Creator Program ends in 2026. We encourage you to check out other ways to earn money on Facebook, like monetizing eligible content through Content Monetization and earning directly from your fans on Facebook Subscriptions.\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So on the monetization side, things don\u2019t really change, with gaming streamers still able to use Meta\u2019s other creator monetization avenues to get paid by their Facebook audience.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>But it seems that Meta\u2019s not as keen on making gamers a specific focus anymore, which would suggest that it\u2019s not seeing big take-up in this segment. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Though Facebook has seen success with gaming streamers in the past, with <\/span><\/span><\/span><\/span><\/span><span><span><span><span>Facebook Gaming <\/span><\/span><\/span><\/span>even <span><span><span><span>overtaking YouTube Gaming in terms of hours watched<\/span><\/span><\/span><\/span><span><span><span><span><span><span><span><span><span> at one stage back in 2021. That prompted a bigger effort to win over gaming creators, including the addition of gaming fan groups and expanded monetization processes specifically designed for game streams.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>But the rise of Reels in the app, which are now driving significant engagement growth, seems to have shifted the focus for Facebook, which is now reducing its focus on gaming specifically, as <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/streamlabs.com\/content-hub\/post\/streamlabs-and-stream-hatchet-q4-2024-live-streaming-report?srsltid=AfmBOoohUS__YkPNNw9nzfN5cHJIYTlKU0bTmW8SZIH2GSeN81rI8u35\" style=\"color:#0563c1\">YouTube and Twitch continue to dominate that race<\/a>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Streamlabs gaming data\" data-imagemodel=\"187576\" src=\"https:\/\/imgproxy.divecdn.com\/ThQkPhkGG7U7cnQdmN9JuZyW0vCvrY0NEAwrWo3ABk4\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nYW1pbmdfaG91cnMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>It\u2019s another example of Facebook\u2019s shifting priorities, and how it can be difficult for creators to build reliance on the platform in this respect. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Of course, gaming streamers would likely have seen this coming, due to declining interest in gaming content overall in the app. But it\u2019s worth noting that business priorities can and will change, and if you\u2019re building reliance on these tools, it\u2019s worth keeping tabs on their overall popularity, and how broader market and strategic shifts can impact your approach. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>I mean, it\u2019s not like gaming creators are losing out entirely, and if you already have an active community in the app, they\u2019ll still be able to donate to you in the same way. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>But if you\u2019ve been relying on those additional benefits, they\u2019ll be gone very soon. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-shutting-down-gaming-creator-program\/802539\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Is Shutting Down Its Gaming Creator Program Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Facebook\u2019s on-again, off-again relationship with gaming streamers seems to be off the boil once more, with Facebook announcing that its \u201cGaming Creator Program\u201d will be retired in 2026. Originally&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/CP7IJNpKwF91AiZWIQuo5QScGVXliFY4YoTXdpmSvjI\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9mYWNlYm9va19nYW1pbmcyLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1424],"class_list":["post-15810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=15810"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/15810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/15811"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=15810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=15810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=15810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}