{"id":16105,"date":"2025-10-30T19:46:00","date_gmt":"2025-10-30T19:46:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/linkedin-highlights-thought-leader-ad-opportunities-in-campaign-manager\/"},"modified":"2025-10-30T19:46:00","modified_gmt":"2025-10-30T19:46:00","slug":"linkedin-highlights-thought-leader-ad-opportunities-in-campaign-manager","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/linkedin-highlights-thought-leader-ad-opportunities-in-campaign-manager\/","title":{"rendered":"#\n                LinkedIn Highlights Thought Leader Ad Opportunities in Campaign Manager"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/linkedin-highlights-thought-leader-ad-opportunities-in-campaign-manager\/#LinkedIn_Highlights_Thought_Leader_Ad_Opportunities_in_Campaign_Manager\" >LinkedIn Highlights Thought Leader Ad Opportunities in Campaign Manager<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"LinkedIn_Highlights_Thought_Leader_Ad_Opportunities_in_Campaign_Manager\"><\/span>\n                LinkedIn Highlights Thought Leader Ad Opportunities in Campaign Manager<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">3 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/804325\/2025-10-31_09.19.33\/linkedin-thought-leader-ads-discovery-campaign-manager.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span>LinkedIn\u2019s making it easier to activate Thought Leader Ads in the app, <\/span><\/span><\/span><span><span><span>via a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/boost-reach-build-influence-enhanced-discovery-thought-m5alc\/\" style=\"color:#0563c1\">simplified discovery and promotion process built into Campaign Manager<\/a> that will enable you to easily find relevant posts to boost.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>LinkedIn\u2019s Thought Leader Ads enable brands to boost user-generated content, providing a means to amplify positive comments from their audience. <\/span><\/span><\/span><span><span><span><span>LinkedIn expanded Thought Leader Ads to posts from any user (as opposed to only employees)\u00a0<\/span><\/span><\/span><\/span><span><span><span>in March last year<\/span><\/span><\/span><span><span><span><span><span><span><span><span><span>, while it added Thought Leader Ads for events in August. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn Thought Leader Event Ads\" data-imagemodel=\"184391\" src=\"https:\/\/imgproxy.divecdn.com\/3vFHSMQygQQczYetn4mlHcKi2NQlw6y0hw0BbDe4FUo\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl90aG91Z2h0X2xlYWRlcl9ldmVudF9hZHMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span><span>And now, it\u2019s looking to improve the discovery element, to deliver more opportunities for UGC promotions.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/boost-reach-build-influence-enhanced-discovery-thought-m5alc\/\" style=\"color:#0563c1\">LinkedIn<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span>\u201cWith simplified content discovery in Campaign Manager, marketers can easily search and identify expert voices across 1st, 2nd, and now 3rd+ degree connections and sponsor organic posts mentioning their brand or event \u2013 expanding collaboration beyond their immediate network.\u201d <\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn Thought Leader Ad discovery\" data-imagemodel=\"188733\" src=\"https:\/\/imgproxy.divecdn.com\/xedgV0_iRtj9czf0oaL8SBtxS8oVQQpZDPXkEiY2bWQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl90aG91Z2h0X2xlYWRlcl9hZHMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span>As you can see in this example, now, LinkedIn will highlight relevant posts that mention your brand or event, which you can seek to use as sponsored content.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span>\u201c<\/span><\/em><em><span><span><span>Discoverable posts include employee posts, LinkedIn articles, or newsletter articles, from 1st, 2nd, and 3rd degree+ connections. With sponsorship permission from the content author or creator, you can promote posts relevant to your brand or product and use them to create thought leader ad campaigns.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So you will need to secure approval from the creator, but if they\u2019re okay with it, you can now more easily find relevant opportunities to showcase your brand via external endorsements and commentary.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And it could be a valuable consideration. LinkedIn says that its <\/span><\/span><\/span><span>Thought Leader Ads see 2x higher click-through rates on average than other single-image ads with the same objective. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>It could also, eventually, provide a pathway for LinkedIn creators to get paid for their in-app efforts, by providing revenue share from Thought Leader Ads with each individual user.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>That\u2019s not currently a part of the process, but the introduction of improved discovery could be another step towards building a monetization pathway for creators, by incentivizing them to post about brands, products and events, which will then be highlighted as sponsored content opportunities.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Though that would also incentivize positive commentary, and that may not be the ideal promotional driver. But either way, LinkedIn is clearly exploring creator monetization pathways, and these specific highlights, putting those opportunities in front of brands, will play a part in that broader push. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>LinkedIn says that sponsored content opportunities will be displayed in the \u201cPartnerships\u201d tab in Campaign Manager. Brands will be able to filter this list by content type, then send a request to the author to launch a sponsored campaign. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The new display is being rolled out<span> in select countries, with further expansion planned \u201cin the coming months.\u201d More info <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a9306043?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3BiGSLAaqpThid%2BNtmw0KBFA%3D%3D\" style=\"color:#0563c1\">here<\/a>.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-thought-leader-ads-discovery-campaign-manager\/804325\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Highlights Thought Leader Ad Opportunities in Campaign Manager Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn\u2019s making it easier to activate Thought Leader Ads in the app, via a simplified discovery and promotion process built into Campaign Manager that will enable you to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/PAgdHtRpQNB-L5tsuNKHSPxZd-R1uxfVfD2RudhjBUQ\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl90aG91Z2h0X2xlYWRlcl9hZHMyLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1552],"class_list":["post-16105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-linkedin"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16105"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16106"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}