{"id":16169,"date":"2025-11-06T22:52:00","date_gmt":"2025-11-06T22:52:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/linkedin-vows-to-take-more-action-against-engagement-pods\/"},"modified":"2025-11-06T22:52:00","modified_gmt":"2025-11-06T22:52:00","slug":"linkedin-vows-to-take-more-action-against-engagement-pods","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/linkedin-vows-to-take-more-action-against-engagement-pods\/","title":{"rendered":"#\n                LinkedIn Vows to Take More Action Against Engagement Pods"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/linkedin-vows-to-take-more-action-against-engagement-pods\/#LinkedIn_Vows_to_Take_More_Action_Against_Engagement_Pods\" >LinkedIn Vows to Take More Action Against Engagement Pods<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"LinkedIn_Vows_to_Take_More_Action_Against_Engagement_Pods\"><\/span>\n                LinkedIn Vows to Take More Action Against Engagement Pods<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span>LinkedIn has provided an update on its evolving efforts to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/?trk=nav_responsive_tab_home\" style=\"color:#0563c1\">tackle artificial engagement on the app<\/a>, via fake profiles, AI comments, and engagement pods, which harm the overall user experience.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Back in July, we reported on LinkedIn\u2019s approach on this front, based on accumulated evidence of manipulated engagement activity provided to SMT by LinkedIn users.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The most notorious concern in this respect, at least in the data presented to us, was engagement pods, which are coordinated groups of users who work together to comment, like and engage with each other\u2019s posts, in order to boost their reach. The data suggested that thousands of LinkedIn updates are being submitted each day which are boosted by this artificial engagement, which then sees less relevant content pushed into more LinkedIn feeds, while real insight gets less interaction than it maybe should.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>I spoke to LinkedIn about these concerns, and its team noted that it is well aware of the issue, and that it\u2019s actively working to improve its detection and enforcement measures. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Since then, LinkedIn has updated its rules to limit suspect activity when detected, and now, LinkedIn\u2019s VP of Product Management Gyanda Sachdeva has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/gyanda_sharing-an-update-on-how-we-think-about-keeping-ugcPost-7392019891865931776-bNwQ?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABHhvpABNi7GbPz6-AWk67_ahE0Wq8Lw7ZY\" style=\"color:#0563c1\">shared more info<\/a> on its evolving approach.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/gyanda_sharing-an-update-on-how-we-think-about-keeping-ugcPost-7392019891865931776-bNwQ?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABHhvpABNi7GbPz6-AWk67_ahE0Wq8Lw7ZY\" style=\"color:#0563c1\">Sachdeva<\/a>:<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span>\u201cOur goal is to make engagement pods entirely ineffective. We are increasing the number of ways we detect these pods and the suspicious behavior that happens in these pods. We are increasingly flagging any artificially boosted content internally, and then also, we are limiting the reach of this content. In addition to all of this, we\u2019re going to crack down on any third party tools, like a browser extension or a plug-in, that\u2019s automating any kind of manipulation by commenting on a bunch of posts at the same time.\u201d<\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Sachdeva says that she will provide more updates in the coming months about the impact these efforts are having, but LinkedIn is looking to take more action to combat pod groups and tools, in order to directly tackle these concerns. \u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>And to be clear, Sachdeva also reiterated that engagement pod activity is in violation of LinkedIn\u2019s Terms of Service, and is not acceptable or allowable within its existing rules.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Some of this activity, of course, is difficult for LinkedIn to enforce, given that such programs are often coordinated off-platform, but again, engagement pod platforms and tools are fairly easy to find, and it sounds like LinkedIn will be taking action to stamp these out, which has been a key request of its user community. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>And LinkedIn has shown a willingness to pursue legal avenues in related concerns, with the company filing cases against other services\u00a0for different violations of its usage terms, including data scraping. Engagement pods and fake engagement are likely a lesser concern for LinkedIn\u2019s business, but the issue has clearly become a big enough concern that it\u2019s now making public statements on its efforts, and its work to address these issues.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Of course, we don\u2019t know what exactly LinkedIn\u2019s planning here, and we don\u2019t have any evidence of the impacts of its efforts this far. But even the acknowledgment of the concern is significant, and it does sound like LinkedIn will be taking stronger action against the platforms that facilitate pod activity. \u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-vows-to-take-action-against-engagement-pods-fake-engagement\/804970\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Vows to Take More Action Against Engagement Pods LinkedIn has provided an update on its evolving efforts to tackle artificial engagement on the app, via fake profiles, AI comments, and engagement pods, which harm the overall user experience. Back in July, we reported on LinkedIn\u2019s approach on this front, based on accumulated evidence of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/xGcte1bVNuj51RzfjKmlpubxAzOeCAHKjY5LzFALLDw\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9sb2dvMi5qcGc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1552],"class_list":["post-16169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-linkedin"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16169"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16170"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}