{"id":16244,"date":"2025-11-12T23:28:00","date_gmt":"2025-11-12T23:28:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/meta-shares-tips-on-how-to-use-its-click-to-message-ads\/"},"modified":"2025-11-12T23:28:00","modified_gmt":"2025-11-12T23:28:00","slug":"meta-shares-tips-on-how-to-use-its-click-to-message-ads","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/meta-shares-tips-on-how-to-use-its-click-to-message-ads\/","title":{"rendered":"#\n                Meta Shares Tips on How to Use its Click-to-Message Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/meta-shares-tips-on-how-to-use-its-click-to-message-ads\/#Meta_Shares_Tips_on_How_to_Use_its_Click-to-Message_Ads\" >Meta Shares Tips on How to Use its Click-to-Message Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Meta_Shares_Tips_on_How_to_Use_its_Click-to-Message_Ads\"><\/span>\n                Meta Shares Tips on How to Use its Click-to-Message Ads<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span><span>Meta\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/ads\/click-to-message-ads\" style=\"color:#0563c1\">Click-to-Message ads<\/a> have seen significant growth over the past year, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection with potential customers.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As such, they could be a valuable complement in your holiday marketing plans, and Meta has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_creative_path%5b0%5d=cta_link&amp;ums_creative_detail=PDFMessagingGuideRegional_MessagingGuide_WinningHeartsRegional_IconLink&amp;click_from_context_menu=true&amp;country=AU&amp;destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Ff%2F1105364084879013&amp;event_type=click&amp;last_nav_impression_id=0saQGpVq5JdXotwTZ&amp;max_percent_page_viewed=48&amp;max_viewport_height_px=918&amp;max_viewport_width_px=1920&amp;orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fholiday&amp;primary_cmsid=1031315042407912&amp;primary_content_locale=en_GB&amp;region=apac&amp;scrolled=true&amp;session_id=02dzW9va2WEe5gWYH&amp;site=fb4b&amp;extra_data%5bview_type%5d=v3_initial_view&amp;extra_data%5bsite_section%5d=holiday&amp;extra_data%5bplacement%5d=%2Fbusiness%2Fholiday&amp;extra_data%5bcreate_type%5d=download&amp;extra_data%5bcreate_type_detail%5d=&amp;extra_data%5btarget%5d=%2Fbusiness%2Ff%2F1105364084879013&amp;extra_data%5bcreative_detail%5d=PDFMessagingGuideRegional_MessagingGuide_WinningHeartsRegional_IconLink\" style=\"color:#0563c1\">published a new guide<\/a> on how to make best use of its click-to-message ads, in order to drive more engagement this holiday season.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Meta\u2019s 5-page Click-to-Message ads \u201cFestive Season Guide\u201d is primarily designed to link you through to relevant help pages and explainers to explore key considerations and elements. You can download the full guide for yourself <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_creative_path%5b0%5d=cta_link&amp;ums_creative_detail=PDFMessagingGuideRegional_MessagingGuide_WinningHeartsRegional_IconLink&amp;click_from_context_menu=true&amp;country=AU&amp;destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Ff%2F1105364084879013&amp;event_type=click&amp;last_nav_impression_id=0saQGpVq5JdXotwTZ&amp;max_percent_page_viewed=48&amp;max_viewport_height_px=918&amp;max_viewport_width_px=1920&amp;orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fholiday&amp;primary_cmsid=1031315042407912&amp;primary_content_locale=en_GB&amp;region=apac&amp;scrolled=true&amp;session_id=02dzW9va2WEe5gWYH&amp;site=fb4b&amp;extra_data%5bview_type%5d=v3_initial_view&amp;extra_data%5bsite_section%5d=holiday&amp;extra_data%5bplacement%5d=%2Fbusiness%2Fholiday&amp;extra_data%5bcreate_type%5d=download&amp;extra_data%5bcreate_type_detail%5d=&amp;extra_data%5btarget%5d=%2Fbusiness%2Ff%2F1105364084879013&amp;extra_data%5bcreative_detail%5d=PDFMessagingGuideRegional_MessagingGuide_WinningHeartsRegional_IconLink\" style=\"color:#0563c1\">here<\/a>, but in this post, we\u2019ll look at the key notes.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>First off, the guide looks at the latest Meta ad options that you can incorporate into your campaigns to help improve performance.<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Meta click to message guide\" data-imagemodel=\"189325\" src=\"https:\/\/imgproxy.divecdn.com\/QMtsisP9GHO7Vof1UaqEuHfhm4skFBHMHsGN3OKngA8\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX21lc3Nlbmdlcl9ndWlkZTQucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span>As noted, each element includes links to expanded guides and explainers to help you enact these options.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The guide also includes an overview of creative tips for Click-to-Message ads:<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Meta click to message guide\" data-imagemodel=\"189324\" src=\"https:\/\/imgproxy.divecdn.com\/mts4Bp9TkHtz_ybQL5zdUMJJlsvE76f2gP_VhZoZ-ZQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX21lc3Nlbmdlcl9ndWlkZTIzLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span>As well as a handy calendar of key dates to keep in mind for your planning:<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Meta click to message guide\" data-imagemodel=\"189323\" src=\"https:\/\/imgproxy.divecdn.com\/f2YnxT26qwULV27xp0-F0leqp5riD0p_VDfkmNlFJfE\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX21lc3Nlbmdlcl9ndWlkZTIucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span>It\u2019s a brief guide within itself, but it does include relevant notes and considerations for Meta\u2019s messaging ad options, while also pointing to more resources to assist in your planning. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>And again, Click-to-Message ads have been a winner for Meta this year.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>In its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2025\/q2\/META-Q2-2025-Earnings-Call-Transcript.pdf\" style=\"color:#0563c1\">Q2 earnings update<\/a>, Meta reported that Click-to-Message revenue grew more than 40% year-over-year in the quarter, due to an increase in adoption of its website-to-message ads, which drive interested visitors to a business&#8217;s website for more information, before choosing to launch a chat with the business.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The growth of WhatsApp in more markets, and the shift to messaging for a broader range of interactions, has provided new opportunities to facilitate more direct connection, and brands are tapping into this to drive more sales opportunities.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>It could be a consideration for your holiday planning. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span>You can download Meta\u2019s Click-to-Message Festive Season Performance Guide <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_creative_path%5b0%5d=cta_link&amp;ums_creative_detail=PDFMessagingGuideRegional_MessagingGuide_WinningHeartsRegional_IconLink&amp;click_from_context_menu=true&amp;country=AU&amp;destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Ff%2F1105364084879013&amp;event_type=click&amp;last_nav_impression_id=0saQGpVq5JdXotwTZ&amp;max_percent_page_viewed=48&amp;max_viewport_height_px=918&amp;max_viewport_width_px=1920&amp;orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fholiday&amp;primary_cmsid=1031315042407912&amp;primary_content_locale=en_GB&amp;region=apac&amp;scrolled=true&amp;session_id=02dzW9va2WEe5gWYH&amp;site=fb4b&amp;extra_data%5bview_type%5d=v3_initial_view&amp;extra_data%5bsite_section%5d=holiday&amp;extra_data%5bplacement%5d=%2Fbusiness%2Fholiday&amp;extra_data%5bcreate_type%5d=download&amp;extra_data%5bcreate_type_detail%5d=&amp;extra_data%5btarget%5d=%2Fbusiness%2Ff%2F1105364084879013&amp;extra_data%5bcreative_detail%5d=PDFMessagingGuideRegional_MessagingGuide_WinningHeartsRegional_IconLink\" style=\"color:#0563c1\">here<\/a>.<\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/meta-publishes-click-to-messaging-ads-guide\/805376\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Shares Tips on How to Use its Click-to-Message Ads Meta\u2019s Click-to-Message ads have seen significant growth over the past year, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection with potential customers. As such, they could be a valuable complement in your holiday marketing plans, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/o3BWsBmc6Jj0ARDRyss7kLG75RQCI5OfVTSQUUp9jJ8\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX21lc3Nlbmdlcl9ndWlkZS5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1424,1448,1442],"class_list":["post-16244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16244"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16245"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}