{"id":16256,"date":"2025-11-14T00:00:00","date_gmt":"2025-11-14T00:00:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\/"},"modified":"2025-11-14T00:00:00","modified_gmt":"2025-11-14T00:00:00","slug":"sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\/","title":{"rendered":"#Sony Flexes Its Almighty Marketing Muscle with PS5 Promos Around the World"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\/#Sony_Flexes_Its_Almighty_Marketing_Muscle_with_PS5_Promos_Around_the_World\" >Sony Flexes Its Almighty Marketing Muscle with PS5 Promos Around the World<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/yohrt.com\/news\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\/#Related_Articles\" >Related Articles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/yohrt.com\/news\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\/#News_%E2%80%98It_Happens_on_PS5_New_PlayStation_Adverts_Mark_Five_Years_of_PS5\" >News &#8216;It Happens on PS5&#8217;: New PlayStation Adverts Mark Five Years of PS5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/yohrt.com\/news\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\/#Related_Articles-2\" >Related Articles<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Sony_Flexes_Its_Almighty_Marketing_Muscle_with_PS5_Promos_Around_the_World\"><\/span>Sony Flexes Its Almighty Marketing Muscle with PS5 Promos Around the World<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"body body-text article-text\">\n<section class=\"text\">\n<figure class=\"picture\" data-uuid=\"3e67494dcb476\"><a rel=\"nofollow\" target=\"_blank\" class=\"scanlines\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 1\" href=\"https:\/\/images.pushsquare.com\/3e67494dcb476\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-1.large.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.pushsquare.com\/3e67494dcb476\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-1.900x.jpg\" width=\"900\" height=\"675\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 1\"><\/a><figcaption class=\"caption\"><em class=\"credit\"><span class=\"\"><\/span> Image: Sammy Barker \/ Push Square<\/em><\/figcaption><\/figure>\n<p>You could accuse PlayStation of a lot of things, but a lazy marketer is not one of them.<\/p>\n<p>While pundits will often reductively refer to Sony\u2019s successes as fortuitous or by accident, the company invests millions upon millions of dollars into ensuring the general public knows about its brand.<\/p>\n<p>And with its new worldwide campaign \u2013 It Happens on PS5 \u2013 rolling out now, it\u2019s started to setup some eye-catching installations in cities around the globe.<\/p>\n<aside class=\"gallery\">\n<div class=\"cols cols-2 multi-dimension\">\n<div class=\"col col-1 col-width-67\"><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 2\" class=\"scanlines\" href=\"https:\/\/images.pushsquare.com\/dcc85dcd73bc9\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-2.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/dcc85dcd73bc9\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-2.596x500.jpg\" width=\"596\" height=\"500\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 2\"><\/a><\/div>\n<div class=\"col col-2 col-width-33\"><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 8\" class=\"scanlines scanlines\" href=\"https:\/\/images.pushsquare.com\/32e2fddee90da\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-8.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/32e2fddee90da\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-8.293x245.jpg\" width=\"293\" height=\"245\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 8\"><\/a><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 4\" class=\"scanlines scanlines scanlines\" href=\"https:\/\/images.pushsquare.com\/6143282a0853a\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-4.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/6143282a0853a\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-4.293x245.jpg\" width=\"293\" height=\"245\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 4\"><\/a><\/div>\n<\/div><figcaption class=\"caption\"><em class=\"credit\"><span class=\"\"><\/span> Images: Sammy Barker \/ Push Square<\/em><\/figcaption><\/aside>\n<p>We were invited to check out this one in South Korea\u2019s cavernous Seoul Station, which sits between the main foyer and its football stadium-style wraparound LED screen. (Promoting the latest single from ITZY, of course.)<\/p>\n<p>The installation itself is simple but beautifully executed: a rocky surface makes way for Astro Bot\u2019s distinctly DualSense-shaped glider, which illuminates the surrounding area and instantly catches the eye.<\/p>\n<div class=\"for-mobile\">\n<figure class=\"youtube with-primis\" data-videoid=\"y-XGB8_bQ3s\" data-start=\"0\" data-src=\"https:\/\/www.youtube.com\/embed\/y-XGB8_bQ3s?rel=0&amp;hd=1&amp;showinfo=0&amp;modestbranding=0&amp;autohide=1\">\n<div class=\"video-stage\"><iframe loading=\"lazy\" title=\"Top 10 Best PS5 Games Of 2024 (So Far) | PlayStation 5\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/y-XGB8_bQ3s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"youtube-sub\">Subscribe to <a rel=\"nofollow\" target=\"_blank\" class=\"external\" rel=\"noopener\" href=\"https:\/\/www.youtube.com\/pushsquare?sub_confirmation=1\">Push Square<\/a> on <a rel=\"nofollow\" target=\"_blank\" class=\"sub-button external\" rel=\"noopener\" href=\"https:\/\/www.youtube.com\/pushsquare?sub_confirmation=1\"><span class=\"subs-label\">YouTube<\/span><span class=\"subs\">165k<\/span><\/a><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<p>There\u2019s no real need for a message: the shape of Sony\u2019s controller is iconic, and the blue lighting instantly attracts a PlayStation flavour.<\/p>\n<aside class=\"gallery\">\n<div class=\"cols cols-2 multi-dimension\">\n<div class=\"col col-2 col-width-33\"><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 5\" class=\"scanlines\" href=\"https:\/\/images.pushsquare.com\/7580c0d728ab0\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-5.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/7580c0d728ab0\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-5.293x245.jpg\" width=\"293\" height=\"245\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 5\"><\/a><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 6\" class=\"scanlines scanlines\" href=\"https:\/\/images.pushsquare.com\/441bd86e2545d\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-6.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/441bd86e2545d\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-6.293x245.jpg\" width=\"293\" height=\"245\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 6\"><\/a><\/div>\n<div class=\"col col-1 col-width-67\"><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 3\" class=\"scanlines scanlines scanlines\" href=\"https:\/\/images.pushsquare.com\/4ed389184957b\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-3.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/4ed389184957b\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-3.596x500.jpg\" width=\"596\" height=\"500\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 3\"><\/a><\/div>\n<\/div><figcaption class=\"caption\"><em class=\"credit\"><span class=\"\"><\/span> Images: Sammy Barker \/ Push Square<\/em><\/figcaption><\/aside>\n<p>But we did spot one small Easter egg engraved into one of the rocks beneath the glider: Stellar Blade heroine Eve\u2019s Astro Bot alter-ego! The developer of the hit PS5 game, Shift Up, is of course based in Seoul, so this is a lovely little touch.<\/p>\n<p>As we alluded to, though, it\u2019s not the only installation aligned with the marketing campaign.<\/p>\n<p>In the UK, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/PlayStationUK\/status\/1987894708987715932\">Sony\u2019s gone a bit more fantastical<\/a>, creating inventive billboards with three-dimensional touches, showing a parachuter who\u2019s crash landed into the hoarding \u2013 and a dragon who\u2019s hiding inside:<\/p>\n<aside class=\"gallery\">\n<div class=\"cols cols-2 multi-dimension\">\n<div class=\"col col-1 col-width-67\"><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 11\" class=\"scanlines\" href=\"https:\/\/images.pushsquare.com\/40903f876e0be\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-11.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/40903f876e0be\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-11.596x500.jpg\" width=\"596\" height=\"500\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 11\"><\/a><\/div>\n<div class=\"col col-2 col-width-33\"><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 9\" class=\"scanlines scanlines\" href=\"https:\/\/images.pushsquare.com\/afc29762d240f\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-9.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/afc29762d240f\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-9.293x245.jpg\" width=\"293\" height=\"245\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 9\"><\/a><a rel=\"nofollow\" target=\"_blank\" title=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 10\" class=\"scanlines scanlines scanlines\" href=\"https:\/\/images.pushsquare.com\/ec70c45ce1d78\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-10.large.jpg\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/ec70c45ce1d78\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-in-cities-around-the-globe-10.293x245.jpg\" width=\"293\" height=\"245\" loading=\"lazy\" alt=\"Sony Flexes Its Almighty Marketing Muscle with PS5 Promos in Cities Around the Globe 10\"><\/a><\/div>\n<\/div><figcaption class=\"caption\"><em class=\"credit\"><span class=\"\"><\/span> Images: <a rel=\"nofollow\" target=\"_blank\" class=\"external\" href=\"https:\/\/x.com\/PlayStationUK\/status\/1987894708987715932\/\">PlayStation<\/a><\/em><\/figcaption><\/aside>\n<p>Meanwhile, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/PlayStationAU\/status\/1988802955894775911\">there\u2019s been reports of UFO landings in Australia<\/a>:<\/p>\n<aside class=\"object object-tweet\"><!-- cache: oembed\/https:\/\/twitter.com\/playstationau\/status\/1988802955894775911 @ 2025-11-13T17:18:47+00:00 --><\/p>\n<blockquote class=\"twitter-tweet\" align=\"center\"><p><span lang=\"en\" dir=\"ltr\">Experience the unexpected on PS5&#8230; including unforgettable arrivals from unknown dimensions \ud83d\ude80 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/t.co\/QDJFgRAwMl\">pic.twitter.com\/QDJFgRAwMl<\/a><\/span>\u2014 PlayStation AU (@PlayStationAU) <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/PlayStationAU\/status\/1988802955894775911?ref_src=twsrc%5Etfw\">November 13, 2025<\/a><\/p><\/blockquote>\n<\/aside>\n<p>The whole campaign is designed to communicate one simple message: that PlayStation is a place you go to experience things you can\u2019t in real-life.<\/p>\n<p>It\u2019s another masterful campaign from the company, and a reminder of what it\u2019s able to achieve under its new globally unified structure.<\/p>\n<p>Historically, each individual business territory would be responsible for its <em>own<\/em> marketing, but aligned like this it can create something truly worldwide, which touches every corner of the globe.<\/p>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related-articles:193320 @ 1763078406 --><\/p>\n<aside class=\"block object-related\">\n<header class=\"widget-header\">\n<h2><span class=\"ez-toc-section\" id=\"Related_Articles\"><\/span>Related Articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/header>\n<div class=\"body\">\n<div class=\"object-related-list\">\n<article class=\"object-related-article\">\n<p class=\"object-related-image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/c2432839021f4\/150x90.jpg\" width=\"150\" height=\"90\" loading=\"lazy\" alt=\"'It Happens on PS5': New PlayStation Adverts Mark Five Years of PS5\"><\/p>\n<div class=\"object-related-info\">\n<h3 class=\"heading\"><span class=\"ez-toc-section\" id=\"News_%E2%80%98It_Happens_on_PS5_New_PlayStation_Adverts_Mark_Five_Years_of_PS5\"><\/span><span class=\"category accent\">News<\/span> <span class=\"title\">&#8216;It Happens on PS5&#8217;: New PlayStation Adverts Mark Five Years of PS5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"tagline\">You can&#8217;t park there mate<\/p>\n<\/div>\n<\/article><\/div>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related-info\/fadaa31efd0b2cd585b657771f2c3e82 @ 1763079529 --><\/p>\n<aside class=\"see-also\">\n<dl>\n<dt>See Also<\/dt>\n<dd class=\"first\">\n<ul>\n<li class=\" first last\">The Best PS5 Games (2025)<\/li>\n<\/ul>\n<\/dd>\n<\/dl>\n<\/aside>\n<\/div>\n<section class=\"footer\">\n<ul class=\"share-this \">\n<li class=\" first\">Share:<\/li>\n<li class=\"value\"><span class=\"accent-bg share-count\">0<\/span><span class=\"icon icon-caret-right accent\"><\/span><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page whatsapp accent\" title=\"Share this on WhatsApp\" data-service=\"whatsapp\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-whatsapp\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page bsky accent\" title=\"Share this on Bluesky\" data-service=\"bsky\" data-username=\"pushsquare.com\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-bsky\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page facebook accent\" title=\"Share this on Facebook\" data-service=\"facebook\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-facebook\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page twitter accent\" title=\"Share this on Twitter\" data-service=\"twitter\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-twitter\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page threads accent\" title=\"Share this on Threads\" data-service=\"threads\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-threads\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page messenger accent for-mobile\" title=\"Share this on Facebook Messenger\" data-service=\"fbmessenger\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-messenger\"><\/span><\/a><\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page reddit accent for-desktop\" title=\"Share this on Reddit\" data-service=\"reddit\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-reddit\"><\/span><\/a><\/li>\n<\/ul>\n<ul class=\"article-stats\" data-article-id=\"193886\" data-comments=\"2\" data-shares=\"0\" data-likes=\"0\">\n<li class=\" first\">0<\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" class=\"ui-comments accent icon icon-comments\" rel=\"nofollow\" href=\"news\/2025\/11\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world#comments\">2<\/a><\/li>\n<\/ul>\n<div class=\"clear\"><\/div>\n<\/section>\n<div class=\"insert soft-bg below-article for-mobile insert-extended lazyload\">\n<div id=\"PS_MPU_X_F69167AAEB210A\" style=\"min-width:300px; min-height:250px;\" data-dfp-id=\"pushsquare\/mobile_web_display\/article\" data-dfp-sizes=\"300x250,300x600\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-below\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"Lazy_Load_HP_MPU\"><\/div>\n<\/div>\n<div class=\"insert centered article-billboard for-desktop for-desktop lazyload\">\n<div id=\"PS_MPU_X_J69167AAEB2130\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-billboard\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<div class=\"related-content\">\n<div class=\"author-info\">\n<section class=\"block author\">\n<header class=\"widget-header\">\n<p>About <span class=\"accent\">Sammy Barker<\/span><\/p>\n<\/header>\n<div class=\"body\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"img lazy\" src=\"https:\/\/images.pushsquare.com\/users\/4271\/photo\/0\/avatar.jpg?v=1709294233\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Sammy Barker\"><\/p>\n<div class=\"text\">\n<p>As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n<ul>\n<li class=\" first\"><span class=\"icon icon-profile\"><\/span> Author Profile<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"external\" href=\"https:\/\/bsky.app\/profile\/get2sammyb.bsky.social\"><span class=\"icon icon-bsky\"><\/span> Bluesky<\/a><\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" onclick=\"return replyTo('get2sammyb');\" href=\"#\"><span class=\"icon icon-comments\"><\/span> Reply<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/section>\n<div class=\"insert with-label centered block lazyload for-desktop lazyload\">\n<div id=\"PS_MPU_X_B69167AAEB22AD\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-foot-after-author\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<\/div>\n<div class=\"comments-list\">\n<section id=\"comments\" class=\"block comments\">\n<header class=\"widget-header\">\n<p>Comments <span class=\"counter comment-count\">2<\/span><\/p>\n<\/header>\n<div class=\"body\">\n<div class=\"comments hidden-comments\" data-subject=\"dgp:news\/2025\/11\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\">\n<article class=\"comment\" id=\"comment8906618\" data-author=\"users\/318363\" data-subject=\"comments\/8906618\" data-dislikes=\"0\" data-id=\"8906618\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"SuntannedDuck2\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world#comment8906618\">1<\/a><\/li>\n<li>SuntannedDuck2<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-14T00:15:36+00:00\">25 mins ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Fair advertising strategy. Not much to say about it.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8906623\" data-author=\"users\/341664\" data-subject=\"comments\/8906623\" data-dislikes=\"0\" data-id=\"8906623\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/341664\/avatar.jpg?v=1755618524\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"PuppetMaster\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world#comment8906623\">2<\/a><\/li>\n<li>PuppetMaster<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-14T00:21:49+00:00\">19 mins ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>That giant dualsense and the billboards looks cool.<\/p>\n<p>For my country, I think PS last &#8220;big&#8221; marketing was Stellar Blade launch event \/ party with Eve cosplayer and everyone got a goodie bag. But i think every Sony 1st party \/ exclusives always got launch event in here, the recent one was DS 2 and Yotei.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<p class=\"empty\"><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" class=\"ui-load-comments ui-cta-button\" onclick=\"this.innerHTML = 'Please Wait...'; this.classList.add('loading'); return false\" href=\"news\/2025\/11\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world#comments\"><span class=\"icon icon-comments\"><\/span> Show Comments<\/a><\/p>\n<\/div><\/div>\n<\/section>\n<section id=\"reply\" class=\"block comments\">\n<header class=\"widget-header\">\n<p>Leave A Comment<\/p>\n<\/header>\n<div class=\"body\">\n<p class=\"empty\">Hold on there, you need to login to post a comment&#8230;<\/p>\n<\/p><\/div>\n<\/section>\n<\/div>\n<div class=\"related-group optional\">\n<div class=\"insert centered block with-label lazyload for-mobile lazyload\">\n<div id=\"PS_MPU_X_I69167AAEB3EC5\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/mobile_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-after-comments\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"Lazy_Load_HP_MPU\"><\/div>\n<\/div>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related\/articles\/marketing,ps5,sony @ 1763060328 --><\/p>\n<div class=\"related-articles\">\n<h2 class=\"heading\"><span class=\"ez-toc-section\" id=\"Related_Articles-2\"><\/span>Related Articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/abc5650855a9a\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Poll: Is Ghost of Yotei Better Than Ghost of Tsushima?\"><\/p>\n<p class=\"heading\">Poll: Is Ghost of Yotei Better Than Ghost of Tsushima?<\/p>\n<p class=\"description\">The Ghost with the most<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/126e3613568c5\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"First PS Plus Extra Game for November 2025 Leaked\"><\/p>\n<p class=\"heading\">First PS Plus Extra Game for November 2025 Leaked<\/p>\n<p class=\"description\">Chances are you won&#8217;t be pleased<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/d371bca5e0993\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Sony's Allowing Mortal Kombat Legacy Kollection Refunds Because the PS5, PS4 Compilation Is a 'Downright Nightmare' for Some\"><\/p>\n<p class=\"heading\">Sony&#8217;s Allowing Mortal Kombat Legacy Kollection Refunds Because the PS5, PS4 Compilation Is a &#8216;Downright Nightmare&#8217; for Some<\/p>\n<p class=\"description\">&#8220;This is completely unacceptable&#8221;<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/cca0e7fd190fa\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"45+ PS5, PS4 Games to Buy in PS Store's November Savings Sale (North America\/Europe)\"><\/p>\n<p class=\"heading\">45+ PS5, PS4 Games to Buy in PS Store&#8217;s November Savings Sale (North America\/Europe)<\/p>\n<p class=\"description\">Grab these recommended games<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/ec525be2c1847\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Fallout 4 Anniversary Edition: All New Content, All Creation Club DLC Listed\"><\/p>\n<p class=\"heading\">Fallout 4 Anniversary Edition: All New Content, All Creation Club DLC Listed<\/p>\n<p class=\"description\">Every Creation included in Anniversary Edition<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"insert centered block with-label lazyload for-desktop lazyload\">\n<div id=\"PS_MPU_X_L69167AAEB3F49\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-after-related-articles\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/section>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/game\/\" target=\"_blank\" >Game<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.pushsquare.com\/news\/2025\/11\/sony-flexes-its-almighty-marketing-muscle-with-ps5-promos-around-the-world\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Flexes Its Almighty Marketing Muscle with PS5 Promos Around the World Image: Sammy Barker \/ Push Square You could accuse PlayStation of a lot of things, but a lazy marketer is not one of them. While pundits will often reductively refer to Sony\u2019s successes as fortuitous or by accident, the company invests millions upon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.pushsquare.com\/3e67494dcb476\/large.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[1778,1403,1400,1404],"class_list":["post-16256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game","tag-marketing","tag-news","tag-ps5","tag-sony"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16256"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16257"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}