{"id":16304,"date":"2025-11-17T20:00:00","date_gmt":"2025-11-17T20:00:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\/"},"modified":"2025-11-17T20:00:00","modified_gmt":"2025-11-17T20:00:00","slug":"playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\/","title":{"rendered":"#PlayStation CEO Pushed Through Cut-Price PS5 in Japan After Seeing System Slump Against Switch 2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\/#PlayStation_CEO_Pushed_Through_Cut-Price_PS5_in_Japan_After_Seeing_System_Slump_Against_Switch_2\" >PlayStation CEO Pushed Through Cut-Price PS5 in Japan After Seeing System Slump Against Switch 2<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/yohrt.com\/news\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\/#Related_Articles\" >Related Articles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/yohrt.com\/news\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\/#News_Heres_Why_Sony_Is_Making_a_Japan-Specific_PS5_Console\" >News Here&#8217;s Why Sony Is Making a Japan-Specific PS5 Console<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/yohrt.com\/news\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\/#Related_Articles-2\" >Related Articles<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"PlayStation_CEO_Pushed_Through_Cut-Price_PS5_in_Japan_After_Seeing_System_Slump_Against_Switch_2\"><\/span>PlayStation CEO Pushed Through Cut-Price PS5 in Japan After Seeing System Slump Against Switch 2<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"body body-text article-text\">\n<section class=\"text\">\n<figure class=\"picture\" data-uuid=\"502ffedb12ff8\"><a rel=\"nofollow\" target=\"_blank\" class=\"scanlines\" title=\"PlayStation CEO Rushed Through Cut-Price PS5 in Japan After Seeing System Slump Against Switch 2 1\" href=\"https:\/\/images.pushsquare.com\/502ffedb12ff8\/playstation-ceo-rushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2-1.large.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.pushsquare.com\/502ffedb12ff8\/playstation-ceo-rushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2-1.900x.jpg\" width=\"900\" height=\"506\" alt=\"PlayStation CEO Rushed Through Cut-Price PS5 in Japan After Seeing System Slump Against Switch 2 1\"><\/a><figcaption class=\"caption\"><em class=\"credit\"><span class=\"\"><\/span> Image: Push Square<\/em><\/figcaption><\/figure>\n<p>PlayStation\u2019s previous management believed it was acceptable for Nintendo to erode its market share in Japan, but new CEO Hideaki Nishino \u2013 who\u2019s Japanese and has replaced British leader Jim Ryan \u2013 won\u2019t go down without a fight.<\/p>\n<p>According to a report by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/txbiz.tv-tokyo.co.jp\/original2\/vod\/post_329817\">TV Tokyo<\/a> (as translated by user <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.installbaseforum.com\/forums\/threads\/media-create-sales-week-45-2025-nov-03-nov-09.4147\/page-7#post-367685\">Hartmann<\/a> on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.installbaseforum.com\/forums\/threads\/media-create-sales-week-45-2025-nov-03-nov-09.4147\/page-7#post-367685\">Install Base<\/a>), the company committed to its plan of releasing a cut-price, Japanese language-only model within four months of its rival deploying the same strategy with the Switch 2.<\/p>\n<p>The move comes with substantial risks: the model may lose the manufacturer money as component prices have soared since the PS5\u2019s launch in 2020. But apparently, Nishino believes it\u2019s necessary to stop PlayStation\u2019s domestic rot.<\/p>\n<div class=\"for-mobile insert insert-label\">\n<div id=\"inject-primis-player\" data-src-primis=\"https:\/\/live.primis.tech\/live\/liveView.php?s=117168&amp;vp_content=plembed39b4tigwxqjz&amp;cbuster=%%CACHEBUSTER%%&amp;playerApiId=primis_player_float&amp;schain=1.0,1!ziffdavis.com,22392450815,1\"><\/div>\n<\/div>\n<p>While the PS5 started quite strongly in Japan, its sales have slowed significantly due to rising prices. To make matters worse, Nintendo\u2019s grip on the region with its more appealing hybrid hardware form factor has started to eat into Sony\u2019s market share.<\/p>\n<p>The big wake-up call for the manufacturer may be seeing tentpole titles like Resident Evil Requiem and Final Fantasy 7 Remake beginning to ship on the Switch 2. Historically, titles of this ilk have skipped Nintendo\u2019s hardware due to technical limitations.<\/p>\n<p>Sony still has an uphill battle ahead of it, of course: it can\u2019t compete with the cultural dominance of its rival\u2019s first-party titles, and the PS5\u2019s stationary form factor is always going to put it at a disadvantage.<\/p>\n<p>But Nishino will be hoping the significant price reduction and renewed marketing push at least gets the PS5 moving in the right direction again.<\/p>\n<p>We should have a better idea of whether his bet has paid off in the coming months.<\/p>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related-articles:193900 @ 1763423294 --><\/p>\n<aside class=\"block object-related\">\n<header class=\"widget-header\">\n<h2><span class=\"ez-toc-section\" id=\"Related_Articles\"><\/span>Related Articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/header>\n<div class=\"body\">\n<div class=\"object-related-list\">\n<article class=\"object-related-article\">\n<p class=\"object-related-image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/59d2551777bd7\/150x90.jpg\" width=\"150\" height=\"90\" loading=\"lazy\" alt=\"Here's Why Sony Is Making a Japan-Specific PS5 Console\"><\/p>\n<div class=\"object-related-info\">\n<h3 class=\"heading\"><span class=\"ez-toc-section\" id=\"News_Heres_Why_Sony_Is_Making_a_Japan-Specific_PS5_Console\"><\/span><span class=\"category accent\">News<\/span> <span class=\"title\">Here&#8217;s Why Sony Is Making a Japan-Specific PS5 Console<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"tagline\">The sales numbers don&#8217;t lie<\/p>\n<\/div>\n<\/article><\/div>\n<p class=\"text source\">[source <a rel=\"nofollow\" target=\"_blank\" class=\"external\" title=\"External Link: https:\/\/txbiz.tv-tokyo.co.jp\/original2\/vod\/post_329817\" rel=\"noopener\" href=\"https:\/\/txbiz.tv-tokyo.co.jp\/original2\/vod\/post_329817\">txbiz.tv-tokyo.co.jp<\/a>, via <a rel=\"nofollow\" target=\"_blank\" class=\"external\" title=\"External Link: https:\/\/www.installbaseforum.com\/forums\/threads\/media-create-sales-week-45-2025-nov-03-nov-09.4147\/page-7#post-367685\" rel=\"noopener\" href=\"https:\/\/www.installbaseforum.com\/forums\/threads\/media-create-sales-week-45-2025-nov-03-nov-09.4147\/page-7#post-367685\">installbaseforum.com<\/a>]<\/p>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related-info\/d41d8cd98f00b204e9800998ecf8427e @ 1763421546 --><\/div>\n<section class=\"footer\">\n<ul class=\"share-this \">\n<li class=\" first\">Share:<\/li>\n<li class=\"value\"><span class=\"accent-bg share-count\">67<\/span><span class=\"icon icon-caret-right accent\"><\/span><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page whatsapp accent\" title=\"Share this on WhatsApp\" data-service=\"whatsapp\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-whatsapp\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page bsky accent\" title=\"Share this on Bluesky\" data-service=\"bsky\" data-username=\"pushsquare.com\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-bsky\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page facebook accent\" title=\"Share this on Facebook\" data-service=\"facebook\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-facebook\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page twitter accent\" title=\"Share this on Twitter\" data-service=\"twitter\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-twitter\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page threads accent\" title=\"Share this on Threads\" data-service=\"threads\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-threads\"><\/span><\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page messenger accent for-mobile\" title=\"Share this on Facebook Messenger\" data-service=\"fbmessenger\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-messenger\"><\/span><\/a><\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" class=\"ui-share-page reddit accent for-desktop\" title=\"Share this on Reddit\" data-service=\"reddit\" rel=\"nofollow\" href=\"#\"><span class=\"icon icon-reddit\"><\/span><\/a><\/li>\n<\/ul>\n<ul class=\"article-stats\" data-article-id=\"193996\" data-comments=\"28\" data-shares=\"67\" data-likes=\"0\">\n<li class=\" first\">0<\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" class=\"ui-comments accent icon icon-comments\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comments\">28<\/a><\/li>\n<\/ul>\n<div class=\"clear\"><\/div>\n<\/section>\n<div class=\"insert soft-bg below-article for-mobile insert-extended lazyload\">\n<div id=\"PS_MPU_X_A691BBB0F10D29\" style=\"min-width:300px; min-height:250px;\" data-dfp-id=\"pushsquare\/mobile_web_display\/article\" data-dfp-sizes=\"300x250,300x600\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-below\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"Lazy_Load_HP_MPU\"><\/div>\n<\/div>\n<div class=\"insert centered article-billboard for-desktop for-desktop lazyload\">\n<div id=\"PS_MPU_X_B691BBB0F10D47\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-billboard\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<div class=\"related-content\">\n<div class=\"author-info\">\n<section class=\"block author\">\n<header class=\"widget-header\">\n<p>About <span class=\"accent\">Sammy Barker<\/span><\/p>\n<\/header>\n<div class=\"body\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"img lazy\" src=\"https:\/\/images.pushsquare.com\/users\/4271\/photo\/0\/avatar.jpg?v=1709294233\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Sammy Barker\"><\/p>\n<div class=\"text\">\n<p>As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n<ul>\n<li class=\" first\"><span class=\"icon icon-profile\"><\/span> Author Profile<\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" class=\"external\" href=\"https:\/\/bsky.app\/profile\/get2sammyb.bsky.social\"><span class=\"icon icon-bsky\"><\/span> Bluesky<\/a><\/li>\n<li class=\" last\"><a rel=\"nofollow\" target=\"_blank\" onclick=\"return replyTo('get2sammyb');\" href=\"#\"><span class=\"icon icon-comments\"><\/span> Reply<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/section>\n<div class=\"insert with-label centered block lazyload for-desktop lazyload\">\n<div id=\"PS_MPU_X_Q691BBB0F10E9D\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-foot-after-author\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<\/div>\n<div class=\"comments-list\">\n<section id=\"comments\" class=\"block comments\">\n<header class=\"widget-header\">\n<p>Comments <span class=\"counter comment-count\">28<\/span><\/p>\n<\/header>\n<div class=\"body\">\n<div class=\"comments hidden-comments\" data-subject=\"dgp:news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\">\n<article class=\"comment\" id=\"comment8911677\" data-author=\"users\/299908\" data-subject=\"comments\/8911677\" data-dislikes=\"1\" data-id=\"8911677\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"RoomWithaMoose\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911677\">1<\/a><\/li>\n<li>RoomWithaMoose<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:12:35+00:00\">4 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Doubt this will revitalize much. Do we even know Switch 2&#8217;s region-free model vs. Japan model sales? Pretty sure the Switch 2 is just selling because it&#8217;s the Switch 2.<\/p>\n<p>Still, any sign of Sony getting serious about their Japanese market share I appreciate. Most of the DNA I think they&#8217;ve lost this generation was that Japan flavored goodness of yore.<\/p>\n<p>I personally don&#8217;t think the rumored portable PlayStation 6 will do too much to disrupt Nintendo&#8217;s homeland dominance. But surely it&#8217;ll make some heads turn, and hopefully that will warrant a reinvestment in Japanese software.<\/p>\n<p>Side-note: I just realized I should buy Tokon at launch just to contribute to the pro-Japan demo shift.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">2<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911684\" data-author=\"users\/186249\" data-subject=\"comments\/8911684\" data-dislikes=\"2\" data-id=\"8911684\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Axelay71\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911684\">2<\/a><\/li>\n<li>Axelay71<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:15:40+00:00\">4 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>To little to late, this wont make any difference to the Nintendo juggernaut.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911692\" data-author=\"users\/276878\" data-subject=\"comments\/8911692\" data-dislikes=\"0\" data-id=\"8911692\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/276878\/avatar.jpg?v=1755816751\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"UltimateOtaku91\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911692\">3<\/a><\/li>\n<li>UltimateOtaku91<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:20:34+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@RoomWithaMoose Yeah I agree it&#8217;s nice to see Sony&#8217;s top brass wanting to claw back the Japanese market, now we just need some big Japanese exclusives or invest in more Japanese developers (or bring back Japan Studio). I will be buying any Japanese made games on the PS5 over my Switch 2, unless they are Nintendo exclusive like Rune Factory Guardians of Azuma and Hundred Line Last Defence Academy.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911702\" data-author=\"users\/310031\" data-subject=\"comments\/8911702\" data-dislikes=\"0\" data-id=\"8911702\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/310031\/avatar.jpg?v=1681976993\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"ItsAlwaysSunnyyy\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911702\">4<\/a><\/li>\n<li>ItsAlwaysSunnyyy<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:27:58+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>PlayStation closing down their Japanese studios and essentially being indifferent to the country is just so insulting. I&#8217;m glad it&#8217;s being fixed, maybe, but they lost a lot of great talent<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911704\" data-author=\"users\/342504\" data-subject=\"comments\/8911704\" data-dislikes=\"0\" data-id=\"8911704\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/342504\/avatar.jpg?v=1754751792\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Oram77\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911704\">5<\/a><\/li>\n<li>Oram77<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:29:07+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>If it&#8217;s true there&#8217;s going to be a PS6 hand held, I will be very interested to see how well it sells in Japan, will it give the Switch 2 a run for it&#8217;s money? probably not, but I can it having healthy sales figures.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911707\" data-author=\"users\/183581\" data-subject=\"comments\/8911707\" data-dislikes=\"1\" data-id=\"8911707\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/183581\/avatar.jpg?v=1557834325\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"sanderson72\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911707\">6<\/a><\/li>\n<li>sanderson72<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:31:07+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Still don&#8217;t understand how a PS5 with nerfed firmware can cost less than a regular one..?<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911713\" data-author=\"users\/355415\" data-subject=\"comments\/8911713\" data-dislikes=\"1\" data-id=\"8911713\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/355415\/avatar.jpg?v=1749506975\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"LazyDaisy\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911713\">7<\/a><\/li>\n<li>LazyDaisy<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:36:01+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>\u201c[\u2026] the PS5\u2019s stationary form factor is always going to put it at a disadvantage.\u201c<\/p>\n<p>That\u2019s pretty much the takeaway here. Nobody has yet to challenge the Switch with its hybrid form yet. Even the Steam Deck doesn\u2019t have detachable controllers or a bundled-in dock. Even if Sony comes out with a handheld, if it\u2019s not hybrid, it won\u2019t have a chance against the Switch. These companies have to understand why the Switch is as popular as it is. Beyond the exclusives, its design is simple and convenient. Having two controllers from the get-go encourages IRL couch co-op\/multiplayer, which has become a lost art for PS\/Xbox fans. And it\u2019s slim af, not bulky like the other handhelds. I understand why they\u2019re bulky, but it\u2019s not gonna resonate with the masses. Nintendo really hit the best balance between power and portability with the Switch this time around. If Sony just makes a powerful handheld, I don\u2019t see it doing performing very well.<\/p>\n<p>Also I will never take anyone seriously who says that Sony and Nintendo don\u2019t compete. Just because Nintendo doesn\u2019t compete in the specs race doesn\u2019t mean their consoles aren\u2019t still going head-to-head. This is straight from the CEO\u2019s mouth.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911717\" data-author=\"users\/275051\" data-subject=\"comments\/8911717\" data-dislikes=\"1\" data-id=\"8911717\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/275051\/avatar.jpg?v=1717505586\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Shinnok789\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911717\">8<\/a><\/li>\n<li>Shinnok789<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:37:52+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Simply reacting instead of pushing boundaries through innovation, vision and imagination is not a good sign about Sony&#8217;s leadership&#8230;<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911721\" data-author=\"users\/341428\" data-subject=\"comments\/8911721\" data-dislikes=\"0\" data-id=\"8911721\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/341428\/avatar.jpg?v=1715004293\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"KawakiisaFraud\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911721\">9<\/a><\/li>\n<li>KawakiisaFraud<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:41:35+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>It&#8217;s definitely a start, and it&#8217;s better than doing nothing.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911731\" data-author=\"users\/306399\" data-subject=\"comments\/8911731\" data-dislikes=\"0\" data-id=\"8911731\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/306399\/avatar.jpg?v=1680637738\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Stevemalkpus\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911731\">10<\/a><\/li>\n<li>Stevemalkpus<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T20:57:13+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@LazyDaisy Valve sells a Steam Deck Docking Station.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911738\" data-author=\"users\/306399\" data-subject=\"comments\/8911738\" data-dislikes=\"0\" data-id=\"8911738\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/306399\/avatar.jpg?v=1680637738\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Stevemalkpus\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911738\">11<\/a><\/li>\n<li>Stevemalkpus<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T21:02:00+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@sanderson72 The Japanese language only model doesn\u2019t cost less to manufacture. Actually, Sony is probably selling it at a loss to carve back market share in Japan. The point of it being Japanese language only is to prevent scalpers from reselling the cheaper model in other territories.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">3<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment is-supporter\" id=\"comment8911757\" data-author=\"users\/4271\" data-subject=\"comments\/8911757\" data-dislikes=\"0\" data-id=\"8911757\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/4271\/avatar.jpg?v=1529104267\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"get2sammyb\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911757\">12<\/a><\/li>\n<li>get2sammyb<span title=\"Push Square Supporter\" class=\"icon icon-hookshot supporter-badge\"><\/span> <span title=\"Push Square \/ Hookshot Staff\" class=\"icon icon-star user-admin\"><\/span><\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T21:11:58+00:00\">3 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@sanderson72 The reality is they\u2019re losing money on it. Locking the language stops those consoles from getting exported to places like China where they\u2019re in demand for other reasons.<\/p>\n<p>Nishino seems willing to take the losses to keep PS5 relevant in Japan, which is the main takeaway here. Past PlayStation management didn\u2019t care.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">4<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911768\" data-author=\"users\/261773\" data-subject=\"comments\/8911768\" data-dislikes=\"0\" data-id=\"8911768\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/261773\/avatar.jpg?v=1589931945\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Ashina\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911768\">13<\/a><\/li>\n<li>Ashina<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T21:25:24+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>I&#8217;m just happy that Sony is finally doing something again for their Japanese audience. The last SoP may not have been great but it being a Japan and asia only showcase, and with the announcement of a Japan only PS5, I think it&#8217;s a good sign of Sony going back to their roots.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">3<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911770\" data-author=\"users\/355415\" data-subject=\"comments\/8911770\" data-dislikes=\"0\" data-id=\"8911770\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/355415\/avatar.jpg?v=1749506975\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"LazyDaisy\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911770\">14<\/a><\/li>\n<li>LazyDaisy<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T21:25:55+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@Stevemalkpus Thanks for letting me know. I knew it could hook up to a monitor, but I didn\u2019t know they had an official dock. It\u2019s a separate $80 cost on top of the $400 Deck, but then again it\u2019s not trying to be a Switch.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911782\" data-author=\"users\/47587\" data-subject=\"comments\/8911782\" data-dislikes=\"0\" data-id=\"8911782\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/47587\/avatar.jpg?v=1418377746\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Dodoo\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911782\">15<\/a><\/li>\n<li>Dodoo<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T21:34:31+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Does this have a release date or is it already out?<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911786\" data-author=\"users\/47587\" data-subject=\"comments\/8911786\" data-dislikes=\"0\" data-id=\"8911786\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/47587\/avatar.jpg?v=1418377746\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Dodoo\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911786\">16<\/a><\/li>\n<li>Dodoo<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T21:38:57+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@sanderson72 yeah basically Japanese consumers are getting a favourable deal here. I guess Sony assume they\u2019ll make up any losses through psn subs, game sales etc while gaining market share.<\/p>\n<p>Is about annoying they have a price cut while our prices are going up though.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911796\" data-author=\"users\/225544\" data-subject=\"comments\/8911796\" data-dislikes=\"0\" data-id=\"8911796\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/225544\/avatar.jpg?v=1752658634\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Max_the_German\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911796\">17<\/a><\/li>\n<li>Max_the_German<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T21:46:26+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Sony has to get a better market position in Japan not only for business in Japan, but worldwide.<\/p>\n<p>With PS1 and PS2, many important Japanese IPs moved to PlayStation as their new home. FF, RE, MH and other series are crucial for its appeal. And they have a huge audience in Japan. If the big Japanese third-party publishers change from PS to Switch as their main platform, then PS looses its appeal not only in Japan, but worldwide. The catalogue of PS5 exclusives would look pretty direct sequels without them.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911819\" data-author=\"users\/272380\" data-subject=\"comments\/8911819\" data-dislikes=\"0\" data-id=\"8911819\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Americansamurai1\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911819\">18<\/a><\/li>\n<li>Americansamurai1<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T22:07:36+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>The rumored PS6 handheld is the only thing that would allow them to compete with Nintendo in japan now. Japan is heavy mobile\/handheld focused<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911822\" data-author=\"users\/96119\" data-subject=\"comments\/8911822\" data-dislikes=\"0\" data-id=\"8911822\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/96119\/avatar.jpg?v=1730924273\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Haruki_NLI\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911822\">19<\/a><\/li>\n<li>Haruki_NLI<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T22:08:42+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>For previous management to say their financial risk assessments and market assessments wouldn&#8217;t even bother looking at Nintendo, this is a stark difference.<\/p>\n<p>Shame previous management also spent a good while not caring about Japan at all. This ain&#8217;t gonna be some short term thing<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911827\" data-author=\"users\/343439\" data-subject=\"comments\/8911827\" data-dislikes=\"0\" data-id=\"8911827\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/343439\/avatar.jpg?v=1720884658\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"RagnarLothbrok\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911827\">20<\/a><\/li>\n<li>RagnarLothbrok<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T22:14:42+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Its vital to have a solid base in japan and connections with devs and players. Players ensuring they get the games from japan is crucial as more player turn away from many western devs and games with the dev market collapsing<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911829\" data-author=\"users\/54183\" data-subject=\"comments\/8911829\" data-dislikes=\"0\" data-id=\"8911829\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/54183\/avatar.jpg?v=1360363721\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"MrGawain\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911829\">21<\/a><\/li>\n<li>MrGawain<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T22:16:30+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Currently PlayStation isn\u2019t a rounded business. Aside from Astrobot, Sackboy and (sort of) Ratchet and Clank there hasn\u2019t been much fun, colourful family stuff to appeal to that audience which is a big part of Japanese gaming. I don\u2019t think subsidising the console makes a damn bit of difference if you don\u2019t have the games that this audience wants- just look at XBox in Japan.<\/p>\n<p>They aren\u2019t going to fix this overnight without investing in some studios to make these sort of games- and I question if they will do that?<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911830\" data-author=\"users\/332393\" data-subject=\"comments\/8911830\" data-dislikes=\"0\" data-id=\"8911830\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/332393\/avatar.jpg?v=1763145615\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"OldGamer999\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911830\">22<\/a><\/li>\n<li>OldGamer999<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T22:17:02+00:00\">2 hours ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>This is why we need competition in the console market more. <br \/>Even if those don\u2019t like Xbox, if they were big in the USA and doing well in Europe it would wake Sony up in those regions and keep them a bit more pure and honest in gamers favour on price and more consumer friendly.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911833\" data-author=\"users\/345139\" data-subject=\"comments\/8911833\" data-dislikes=\"0\" data-id=\"8911833\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Comic_bookguy\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911833\">23<\/a><\/li>\n<li>Comic_bookguy<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T22:18:19+00:00\">1 hour ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>I think the rumoured ps6 handheld will be the only thing to allow them to compete with Nintendo.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911849\" data-author=\"users\/341664\" data-subject=\"comments\/8911849\" data-dislikes=\"0\" data-id=\"8911849\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/341664\/avatar.jpg?v=1755618524\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"PuppetMaster\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911849\">24<\/a><\/li>\n<li>PuppetMaster<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T22:40:33+00:00\">1 hour ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Again, i applause Nishino decision to fight back Nintendo domination in Japan. But Japan is a lost cause for Sony since Japan home console market already shrinking a lot over the last two decades.<\/p>\n<p>Japan today is not the same as PS1 and PS2 era anymore. Heck, PS4 with cheaper price and bigger library than PS5, its lifetime sales in Japan only sold around 9.68 million units.<\/p>\n<p>Even solid good games from Sony Japan devs like Astro Bot, Gravity Rush 2, The Last Guardian, Bloodborne, Patapon, Shadow of the Colossus, etc didn&#8217;t sold that well in Japan. It&#8217;s crazy how GotY like Astro Bot only sold 47K copies in Japan.<\/p>\n<p>Nishino should just focus expanding PS brand on much bigger market like China, Korea, and Southeast Asia than Japan. Feels the price cut would do better on those countries than Japan.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911872\" data-author=\"users\/341664\" data-subject=\"comments\/8911872\" data-dislikes=\"0\" data-id=\"8911872\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/341664\/avatar.jpg?v=1755618524\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"PuppetMaster\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911872\">25<\/a><\/li>\n<li>PuppetMaster<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T23:01:40+00:00\">1 hour ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@ItsAlwaysSunnyyy What&#8217;s more insulting that Japanese gamers doesn&#8217;t care that much with games developed by Sony Japan devs.<\/p>\n<p>Astro Bot for example. lt was last year GotY and also by Team Asobi which is a Japanese devs, but the game only sold 47K copies in Japan.<\/p>\n<p>Or Gravity Rush 2. It was only sold 102K copies in Japan.<\/p>\n<p>The mighty Bloodborne only sold 152K copies in the 1st week in Japan.<\/p>\n<p>And even GT 7 needs a year to sold 300K copies in Japan<\/p>\n<p>Ironicly, Ghost of Tsushima which was developed by Sony western devs, managed to sold 1 million copies in Japan and it sold much better than Astro Bot, Gravity Rush 2, Bloodborne, and GT 7 combine.<\/p>\n<p>If more Japanese gamers buy games from Sony Japan devs at least where Sony can expect they get 1-2 million copies from Japan alone, i think we wouldn&#8217;t see Japan Studio closure&#8230;<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">1<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911887\" data-author=\"users\/218683\" data-subject=\"comments\/8911887\" data-dislikes=\"0\" data-id=\"8911887\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/static.pushsquare.com\/themes\/base\/images\/avatar.svg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"TurboTom\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911887\">26<\/a><\/li>\n<li>TurboTom<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T23:10:49+00:00\">1 hour ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>To be honest I don&#8217;t think the ps5 sales in Japan are much behind what the ps4 \/ ps3 was at the same point in the generation. The playstation consoles usually sell around 10 million in Japan, well I think the ps4 and ps3 was around those figures although not sure about ps2 or ps1 though. But it is a good sign they are getting a bit more aggressive in Japan and the rumoured handheld ps6 should help too.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911917\" data-author=\"users\/276224\" data-subject=\"comments\/8911917\" data-dislikes=\"0\" data-id=\"8911917\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/276224\/avatar.jpg?v=1759744308\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"danzoEX\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911917\">27<\/a><\/li>\n<li>danzoEX<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T23:44:59+00:00\">32 mins ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>Nintendo is really winning the console wars right now, crazy<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<article class=\"comment\" id=\"comment8911918\" data-author=\"users\/276224\" data-subject=\"comments\/8911918\" data-dislikes=\"0\" data-id=\"8911918\">\n<p class=\"avatar\"><img decoding=\"async\" class=\"framed lazy\" src=\"https:\/\/images.pushsquare.com\/users\/276224\/avatar.jpg?v=1759744308\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"danzoEX\"><\/p>\n<div class=\"detail\">\n<ul class=\"info\">\n<li class=\" first\"><a rel=\"nofollow\" target=\"_blank\" class=\"num\" rel=\"nofollow\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comment8911918\">28<\/a><\/li>\n<li>danzoEX<\/li>\n<li class=\" last\"><time data-days=\"5\" class=\"date age \" datetime=\"2025-11-17T23:46:02+00:00\">31 mins ago<\/time><\/li>\n<\/ul>\n<section class=\"text\">\n<p>@Comic_bookguy that rumored PS6 Handheld is now more likely to be real, it would be the only way to combat Nintendo except one problem\u2026. It\u2019ll be sold separately as its own device unlike the Switch 2.<\/p>\n<\/section>\n<ul class=\"ui-comment-tools\">\n<li class=\"likes first last\">0<\/li>\n<\/ul>\n<\/div>\n<\/article>\n<p class=\"empty\"><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" class=\"ui-load-comments ui-cta-button\" onclick=\"this.innerHTML = 'Please Wait...'; this.classList.add('loading'); return false\" href=\"news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2#comments\"><span class=\"icon icon-comments\"><\/span> Show Comments<\/a><\/p>\n<\/div><\/div>\n<\/section>\n<section id=\"reply\" class=\"block comments\">\n<header class=\"widget-header\">\n<p>Leave A Comment<\/p>\n<\/header>\n<div class=\"body\">\n<p class=\"empty\">Hold on there, you need to login to post a comment&#8230;<\/p>\n<\/p><\/div>\n<\/section>\n<\/div>\n<div class=\"related-group optional\">\n<div class=\"insert centered block with-label lazyload for-mobile lazyload\">\n<div id=\"PS_MPU_X_L691BBB0F1347F\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/mobile_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-after-comments\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"Lazy_Load_HP_MPU\"><\/div>\n<\/div>\n<p><!-- cache: html:pushsquare.com\/ssl\/ps5\/related\/articles\/japan,ps5,sony @ 1763385912 --><\/p>\n<div class=\"related-articles\">\n<h2 class=\"heading\"><span class=\"ez-toc-section\" id=\"Related_Articles-2\"><\/span>Related Articles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/9d463ce3f06af\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"First PS Plus Extra Game for December 2025 Announced\"><\/p>\n<p class=\"heading\">First PS Plus Extra Game for December 2025 Announced<\/p>\n<p class=\"description\">Available from 2nd December<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/c9ac3d4026bde\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Red Dead Redemption 1 Confirmed for PS5, Out 2nd December\"><\/p>\n<p class=\"heading\">Red Dead Redemption 1 Confirmed for PS5, Out 2nd December<\/p>\n<p class=\"description\">Free upgrade for PS4 owners<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/ec525be2c1847\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Fallout 4 Anniversary Edition: All New Content, All Creation Club DLC Listed\"><\/p>\n<p class=\"heading\">Fallout 4 Anniversary Edition: All New Content, All Creation Club DLC Listed<\/p>\n<p class=\"description\">Every Creation included in Anniversary Edition<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/3a42b23c78dd0\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"New Ratchet &amp; Clank Game Announced, But Not for the Platform You Want\"><\/p>\n<p class=\"heading\">New Ratchet &amp; Clank Game Announced, But Not for the Platform You Want<\/p>\n<p class=\"description\">Ranger Rumble coming soon to mobile<\/p>\n<\/li>\n<li class=\"item\">\n<p class=\"image\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/images.pushsquare.com\/236a7411ec1e5\/75x75.jpg\" width=\"75\" height=\"75\" loading=\"lazy\" alt=\"Hands On: Where Winds Meet PS5 Is Vast, Visionary, and on the Verge of Collapse\"><\/p>\n<p class=\"heading\">Hands On: Where Winds Meet PS5 Is Vast, Visionary, and on the Verge of Collapse<\/p>\n<p class=\"description\">A free-to-play epic unlike anything we&#8217;ve encountered before<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"insert centered block with-label lazyload for-desktop lazyload\">\n<div id=\"PS_MPU_X_N691BBB0F1357D\" style=\"min-width:300px; min-height:250px;display:flex; flex-wrap: wrap; align-items:center; justify-content: center;\" data-dfp-id=\"pushsquare\/desktop_web_display\/article\" data-dfp-sizes=\"300x250\" data-dfp-targeting=\"pos=1,gto=false,experiment=nl-article-after-related-articles\" class=\"lazyload\" data-dfp-refresh-direct=\"true\" data-prebid-config=\"LAZY_DESKTOP\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/section>\n<\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/game\/\" target=\"_blank\" >Game<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.pushsquare.com\/news\/2025\/11\/playstation-ceo-pushed-through-cut-price-ps5-in-japan-after-seeing-system-slump-against-switch-2\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PlayStation CEO Pushed Through Cut-Price PS5 in Japan After Seeing System Slump Against Switch 2 Image: Push Square PlayStation\u2019s previous management believed it was acceptable for Nintendo to erode its market share in Japan, but new CEO Hideaki Nishino \u2013 who\u2019s Japanese and has replaced British leader Jim Ryan \u2013 won\u2019t go down without a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.pushsquare.com\/502ffedb12ff8\/large.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[1774,1403,1400,1404],"class_list":["post-16304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game","tag-japan","tag-news","tag-ps5","tag-sony"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16304"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16305"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}