{"id":16313,"date":"2025-11-17T19:59:00","date_gmt":"2025-11-17T19:59:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/google-adds-ai-powered-image-and-video-tools-to-demand-gen-campaigns\/"},"modified":"2025-11-17T19:59:00","modified_gmt":"2025-11-17T19:59:00","slug":"google-adds-ai-powered-image-and-video-tools-to-demand-gen-campaigns","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/google-adds-ai-powered-image-and-video-tools-to-demand-gen-campaigns\/","title":{"rendered":"#\n                Google Adds AI-Powered Image and Video Tools to Demand Gen Campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/google-adds-ai-powered-image-and-video-tools-to-demand-gen-campaigns\/#Google_Adds_AI-Powered_Image_and_Video_Tools_to_Demand_Gen_Campaigns\" >Google Adds AI-Powered Image and Video Tools to Demand Gen Campaigns<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Google_Adds_AI-Powered_Image_and_Video_Tools_to_Demand_Gen_Campaigns\"><\/span>\n                Google Adds AI-Powered Image and Video Tools to Demand Gen Campaigns<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span>Google has outlined its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-gen-drop-november-2025\/\" style=\"color:#0563c1\">latest updates to its Demand Gen ad tools<\/a>, including AI image and video creation tools, improved A\/B testing, updated suitability controls, and more.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>First off, Google is rolling out new <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16483726\" style=\"color:#0563c1\">AI-powered image enhancement options<\/a> for demand gen and app campaigns, with \u201cAnimated images,\u201d which, as it sounds, generates moving variations of your assets, and \u201cAdaptable designs,\u201d which will add branded-style text overlays to your images.<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Google Demand Gen update\" data-imagemodel=\"189567\" src=\"https:\/\/imgproxy.divecdn.com\/OpKRrZbLH1IUv7uxJhBCMZTaVO2BotFbM2bRdukEEf4\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfZGVtYW5kX2dlbl9kcm9wLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span>So now, you\u2019ll have additional options to create more assets, without any additional work at your end, while you\u2019ll also be able to <\/span><\/span><span><span><span><span>adjust image aspect ratios quickly and easily, so you can expand your campaigns across more surfaces.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Google\u2019s also rolling out <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13652431\" style=\"color:#0563c1\">video enhancements<\/a>, so you can c<span>reate versions of your video content in different orientations to better fit the screen they&#8217;re displayed on.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201cGoogle&#8217;s AI intelligently rotates or scales your video to generate new aspect ratios while maintaining the original content. Additional video versions are automatically published if they pass a quality review.<\/span><\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Google Demand Gen update\" data-imagemodel=\"189568\" src=\"https:\/\/imgproxy.divecdn.com\/kg1ftJIwW0LBEVHbHpZOo2E1JPPHIWoUj8DEA8V_H4M\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfZGVtYW5kX2dlbl9kcm9wMi5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span>You\u2019ll also be able to create shorter versions of your video content, with Google AI <\/span><\/span><span><span><span><span>selecting key moments to re-form into Shorts for more promotional options.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Google\u2019s also rolling out <\/span><\/span><\/span><\/span><span><span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13719071#howtosetup\" style=\"color:#0563c1\" target=\"_blank\"><span>Asset Uplift A\/B Experiments<\/span><\/a> to Demand Gen campaigns, via the \u201cExperiments\u201d element of your campaign set up. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span>\u201c<\/span><\/span><\/em><em><span><span><span>Demand Gen experiments allow advertisers to test all variations of their image and video campaigns. Experiments can be conducted with creatives, audiences, product feeds, and bids. At this time, we do not recommend testing budget as a variable.\u201d<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>So you\u2019ll have more options to test the viability and value of your promotions, while Google\u2019s also rolling out <\/span><\/span><\/span><span><span>new <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16713852\" style=\"box-sizing:border-box; color:#0563c1\" target=\"_blank\"><span>suitability controls<\/span><\/a>\u00a0and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/12764663\" style=\"box-sizing:border-box; color:#0563c1\" target=\"_blank\"><span>excluded content themes<\/span><\/a>, offering you more control over your Demand Gen placements.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Finally, Google\u2019s also enabling the use of <\/span><\/span><\/span><span><span>Pathmatics-provided images and videos in Google Ads, which will enable advertisers to reuse top-performing creative assets from other platforms in Demand Gen.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Some handy updates, which could help you get more out of your demand gen campaigns across Google\u2019s various surfaces. <\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/google-adds-ai-powered-image-and-video-tools-to-demand-gen-campaigns\/805721\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Adds AI-Powered Image and Video Tools to Demand Gen Campaigns Google has outlined its latest updates to its Demand Gen ad tools, including AI image and video creation tools, improved A\/B testing, updated suitability controls, and more. First off, Google is rolling out new AI-powered image enhancement options for demand gen and app campaigns,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/JxFLZunAoU3QQjsAlOIdVvh4FV533HAS9gprxVjGqw0\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9nb29nbGVfZGVtYW5kX2dlbl9kcm9wMi5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1442],"class_list":["post-16313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16313"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16314"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}