{"id":16565,"date":"2025-12-11T20:39:00","date_gmt":"2025-12-11T20:39:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/pinterest-acquires-ctv-ad-platform-tvscientific\/"},"modified":"2025-12-11T20:39:00","modified_gmt":"2025-12-11T20:39:00","slug":"pinterest-acquires-ctv-ad-platform-tvscientific","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/pinterest-acquires-ctv-ad-platform-tvscientific\/","title":{"rendered":"#\n                Pinterest Acquires CTV Ad Platform tvScientific"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/pinterest-acquires-ctv-ad-platform-tvscientific\/#Pinterest_Acquires_CTV_Ad_Platform_tvScientific\" >Pinterest Acquires CTV Ad Platform tvScientific<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Pinterest_Acquires_CTV_Ad_Platform_tvScientific\"><\/span>\n                Pinterest Acquires CTV Ad Platform tvScientific<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/807717\/2025-12-12_10.00.32\/pinterest-acquires-ctv-ad-platform-tvscientific.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span>Pinterest has announced that it\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.pinterest.com\/en-gb\/news\/pinterest-tvscientific\/\" style=\"color:#0563c1\">moving to acquire connected TV advertising platform tvScientific<\/a>, which will expand Pinterest\u2019s promotional capacity to a broader range of surfaces and formats.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The acquisition, which is currently pending approval, will enable Pinterest to combine its audience insights and consumer data signals with tvScientific\u2019s CTV engine, which will provide opportunity to reach customers on their home TV sets, and measure ad results.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.pinterest.com\/en-gb\/news\/pinterest-tvscientific\/\" style=\"color:#0563c1\">Pinterest<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span><span>With this acquisition, Pinterest will bring high-intent audiences to CTV. tvScientific\u2019s outcome-based CTV platform will be integrated directly into Pinterest\u2019s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.<\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>tvScientific was founded by a group of ad industry veterans, and enables advertisers of any size manage their CTV campaigns across various opportunities, in which they can also pay by outcome, and utilize advanced response data to validate TV\u2019s impact. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span>\u201ctvScientific\u2019s platform includes automated media buying, AI-powered optimization models, and deterministic attribution, enabling advertisers to run coordinated campaigns and measure outcomes across screens.<\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>tvScientific\u2019s system currently incorporates 15,000+ unique segments for more effective audience targeting and outreach, helping to home in your ad campaigns to the exact right audience, at the exact right time. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The combination of tvScientific\u2019s models with Pinterest\u2019s shopping data, based on engagement and behavioral patterns from 600 million active users, will empower better ad outcomes, and optimal placement across more placements. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>It could be a significant boost for Pinterest\u2019s ad tools, providing expanded placement options to boost your campaigns.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And with connected TV viewing on the rise, and with so many people now relying on the platform to find relevant products, the capacity to showcase your offerings in more ways will improve your results.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span>As noted, Pinterest\u2019s acquisition is currently under regulatory review, and is expected to close in the first half of 2026. Pinterest also notes that tvScientific will continue to operate under its own name once the deal is approved.\u00a0<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-acquires-ctv-ad-platform-tvscientific\/807717\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest Acquires CTV Ad Platform tvScientific Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Pinterest has announced that it\u2019s moving to acquire connected TV advertising platform tvScientific, which will expand Pinterest\u2019s promotional capacity to a broader range of surfaces and formats. The acquisition, which is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/d84-3fPCGFYOFB-L7dL9x49TGfY8383QaVMUZfB4M1U\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9waW50ZXJlc3RfdHZzY2llbnRpZmljLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1642,1442],"class_list":["post-16565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-pinterest","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16565"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16566"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}