{"id":16575,"date":"2025-12-11T19:58:00","date_gmt":"2025-12-11T19:58:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/operation-bluebird-aims-to-reawaken-twitter-trademarks\/"},"modified":"2025-12-11T19:58:00","modified_gmt":"2025-12-11T19:58:00","slug":"operation-bluebird-aims-to-reawaken-twitter-trademarks","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/operation-bluebird-aims-to-reawaken-twitter-trademarks\/","title":{"rendered":"#\n                \u2018Operation Bluebird\u2019 Aims To Reawaken Twitter Trademarks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/operation-bluebird-aims-to-reawaken-twitter-trademarks\/#%E2%80%98Operation_Bluebird_Aims_To_Reawaken_Twitter_Trademarks\" >\u2018Operation Bluebird\u2019 Aims To Reawaken Twitter Trademarks<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%98Operation_Bluebird_Aims_To_Reawaken_Twitter_Trademarks\"><\/span>\n                \u2018Operation Bluebird\u2019 Aims To Reawaken Twitter Trademarks<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">4 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/807707\/2025-12-12_10.06.54\/operation-bluebird-aims-to-re-awaken-twitter-trademarks.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span>Are you still pining for the glory days of Twitter, when tweeting was a broadly understood verb within regular conversation, and retweets actually meant something?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Well, Twitter, and its associated trademarks, could still make a comeback, though not through Elon and his \u201ceverything app\u201d passion project.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As reported by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/arstechnica.com\/information-technology\/2025\/12\/can-twitter-fly-again-startup-wants-to-pry-iconic-trademark-from-musks-x\/\" style=\"color:#0563c1\">Ars Technica<\/a>, a<\/span><\/span><\/span><span><span><span> Virginia startup calling itself \u201cOperation Bluebird\u201d announced earlier this week that it has filed a formal petition with the US Patent and Trademark Office to cancel X Corporation\u2019s trademarks of the words \u201cTwitter\u201d and \u201ctweet,\u201d due to X essentially no longer using them, and abandoning the previous Twitter brand.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>A founder of the group, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/stephenjadiecoates_backwithyourex-activity-7403799649222029312-D1-o\/\" style=\"color:#0563c1\">Stephen Coates<\/a>, posted on LinkedIn about the request earlier this week, explaining that:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span><span>After 12 months of quiet work at Operation Bluebird, we\u2019re stepping out of stealth mode to share something bold: we\u2019ve filed a petition to cancel the TWITTER trademark and new applications for TWITTER and TWEET.<\/span><\/span><\/span><\/em><em> <\/em><em><span><span><span>This isn\u2019t about nostalgia. It\u2019s about repairing what broke \u2014 because the public square is worth fighting for.<\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>If it\u2019s successful in its bid, Operation Bluebird is then aiming to launch its own version of what Twitter was, under the URL <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.twitter.new.\" style=\"color:#0563c1\">www.twitter.new<\/a>, which would be a first step towards restoring Twitter to its former state:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Operation Bluebird\" data-imagemodel=\"190836\" src=\"https:\/\/imgproxy.divecdn.com\/pO4zmkG8mHqXg3iU9e8yEk3NG5NfHb3Hse_B8igpvp8\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90d2l0dGVyX25ldy5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>And as you can see, people are already signing up to reserve a handle on the new Twitter, though the likelihood of it actually succeeding as a real social media platform is pretty low, while the chances of Elon giving up these past Twitter trademarks without a fight are also marginal at best.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Though he may not have a choice. Operation Bluebird was founded by trademark attorneys, one of whom actually worked for Twitter in the past, and their claim is based on the fact that X is no longer making use of these trademarks. It should therefore have no legal claim to them, which is the loophole that Operation Bluebird is looking to exploit to get control of the Twitter IP. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>X Corp will essentially need to prove that it\u2019s still using these terms within its business. Otherwise, it could lose them, whether it likes it or not, which would then enable the Operation Bluebird team to launch an actual Twitter alternative, both in name and in process.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Though, again, it\u2019s highly doubtful that Elon would allow this to happen, at least not without some significant, and likely long-running legal stand-off, that might render the project obsolete either way. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Musk has repeatedly demonstrated a pettiness in his business dealings, spending billions to target people who\u2019ve wronged him, and pushing to maintain control of all elements of basically anything stemming from his projects. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>A good example in this case is Musk\u2019s efforts to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/08\/15\/twitter-x-links-delayed\/\" style=\"color:#0563c1\">throttle links to external sites<\/a> from X, particularly to publishers <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/08\/15\/twitter-x-links-delayed\/\" style=\"color:#0563c1\">that he personally dislikes<\/a>, because he wants to keep the attention on X itself, not siphon that off to other providers. Musk sees X as being way more valuable than these external publishers and sites respect, and as such, he\u2019s explored several ways to make business pay to keep getting traffic from his app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Musk has also <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/world-us-canada-66129215\" style=\"color:#0563c1\">threatened legal action against Meta<\/a> over the development of Threads, which has copied many of X\u2019s key features, while he\u2019s also explored legal action against other replicas that he sees as stealing from him.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>That would suggest that he\u2019s not going to give up the Twitter trademarks without a fight, whether he\u2019s using them or not, and with a powerful team of lawyers on his side, Operation Bluebird will be in for a fight. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And even if it is successful, scaling a new social platform, even with the Twitter branding, will be difficult. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As such, I doubt that this project will become a bigger consideration in social media circles, but it\u2019s another one to watch, and it could end up bringing Twitter back, albeit in a different form. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Would that be enough to get you in? Would the return of the bird elicit enough nostalgic reaction to spark a whole new social platform ecosystem? <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>If you\u2019re at all excited, it could be worth heading to <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.twitter.new.\" style=\"color:#0563c1\">www.twitter.new<\/a> to reserve your handle.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/operation-bluebird-aims-to-re-awaken-twitter-trademarks\/807707\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Operation Bluebird\u2019 Aims To Reawaken Twitter Trademarks Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Are you still pining for the glory days of Twitter, when tweeting was a broadly understood verb within regular conversation, and retweets actually meant something? Well, Twitter, and its associated&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/sfFHOP8zeVzTxAx0y5CFSvPOQ304-MKU61oUEta8mOQ\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS90d2l0dGVyX25ldy5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1456],"class_list":["post-16575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media-updates"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16575"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16576"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}