{"id":16724,"date":"2025-12-22T19:14:00","date_gmt":"2025-12-22T19:14:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/snapchat-adds-custom-ai-lens-feature\/"},"modified":"2025-12-22T19:14:00","modified_gmt":"2025-12-22T19:14:00","slug":"snapchat-adds-custom-ai-lens-feature","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/snapchat-adds-custom-ai-lens-feature\/","title":{"rendered":"#\n                Snapchat Adds Custom AI Lens Feature"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/snapchat-adds-custom-ai-lens-feature\/#Snapchat_Adds_Custom_AI_Lens_Feature\" >Snapchat Adds Custom AI Lens Feature<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Snapchat_Adds_Custom_AI_Lens_Feature\"><\/span>\n                Snapchat Adds Custom AI Lens Feature<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/808544\/2025-12-23_10.06.22\/snapchat-adds-custom-ai-lens-feature.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span>Snapchat has added a fun new AI activation for the holidays, with its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.snap.com\/introducing-animate-it\" style=\"color:#0563c1\">new \u201cAnimate It\u201d Lens<\/a> now available for paying Snap users.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Snapchat Animate it\" data-imagemodel=\"191337\" src=\"https:\/\/imgproxy.divecdn.com\/nd8lTauMt7re4jlRgl7r_JsgfzTppLiqCZ8v6y9VrQU\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX2FuaW1hdGVfaXQucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>As you can see in this example, Snapchat\u2019s new video AI Lens will enable you to activate an animation in your Snaps via text prompts. So you can ask it to add a cat pawing at your face, and the Lens will give you a custom animation that looks mostly like a cat, but also, kind of like something out of The Polar Express.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.snap.com\/introducing-animate-it\" style=\"color:#0563c1\">Snap<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span>Available for Lens+ subscribers, the Animate It Lens leverages Snap\u2019s internally developed AI video generation model to turn your ideas into short, shareable videos in seconds. Whether you want to animate a reaction, dream up a mini-movie, or turn a playful idea into a dynamic clip, Animate It allows you to create motion from pure imagination.\u201d<\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>It\u2019s interesting that this is based on Snap\u2019s internal AI video generation model, because thus far, Snapchat has largely relied on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.snapchat.com\/hc\/en-us\/articles\/13266788358932-What-is-My-AI-on-Snapchat-and-how-do-I-use-it\" style=\"color:#0563c1\">external AI tools to power its AI features<\/a>. My AI, for example, <\/span><\/span>uses large language models from OpenAI and Google<span><span><span><span><span><span><span><span> to handle text-based queries. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The addition of its own, custom AI model suggests that Snap is working to build its own AI tools, though without significant data infrastructure, it\u2019ll be difficult for Snap to go it alone with any AI project. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>The new Lens is essentially an expansion of the first video AI Lenses that Snapchat launched back in March, which include custom animations of selected characters or objects that can be added to any clip.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Snapchat video Lenses\" data-imagemodel=\"175851\" src=\"https:\/\/imgproxy.divecdn.com\/zyLBp6u3NqVg0y-k9zz2KuHKDmgV__xEvanZmFrMuhY\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwY2hhdF92aWRlb19sZW5zZXMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>In this application, you choose from one of several options (raccoon, fox, spring flowers), and Snap\u2019s gen-AI engine will then animate your clip with your chosen addition.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>So it\u2019s less customizable, with your options restricted by certain objects, as opposed to this new variation, which enables you to add in whatever you like, based on your prompt. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>How capable the system is will be interesting to note, again considering Snap\u2019s limited AI capacity, but it could be a fun addition that\u2019ll help Snap boost engagement over the holidays. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span>Animate it is available to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.snapchat.com\/hc\/en-us\/articles\/38227175820564-What-is-the-Lens-Monthly-Plan-for-Snapchat\" style=\"color:#0563c1\">Lens+ subscribers<\/a>.<\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-adds-custom-ai-lens-feature\/808544\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat Adds Custom AI Lens Feature Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has added a fun new AI activation for the holidays, with its new \u201cAnimate It\u201d Lens now available for paying Snap users. As you can see in this example, Snapchat\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/bl51SKp5aKf0FxE28tjciqBRqBTIFQSPD1uMK4Arzqw\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zbmFwX2FuaW1hdGVfaXQyLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1521],"class_list":["post-16724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16724"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16725"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}