{"id":16758,"date":"2025-12-21T21:51:00","date_gmt":"2025-12-21T21:51:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/tiktok-announces-expanded-partnership-with-international-ski-federation\/"},"modified":"2025-12-21T21:51:00","modified_gmt":"2025-12-21T21:51:00","slug":"tiktok-announces-expanded-partnership-with-international-ski-federation","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/tiktok-announces-expanded-partnership-with-international-ski-federation\/","title":{"rendered":"#\n                TikTok Announces Expanded Partnership with International Ski Federation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/tiktok-announces-expanded-partnership-with-international-ski-federation\/#TikTok_Announces_Expanded_Partnership_with_International_Ski_Federation\" >TikTok Announces Expanded Partnership with International Ski Federation<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"TikTok_Announces_Expanded_Partnership_with_International_Ski_Federation\"><\/span>\n                TikTok Announces Expanded Partnership with International Ski Federation<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/808457\/2025-12-22_09.44.28\/tiktok-announces-expanded-partnership-with-international-ski-federation.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span>TikTok has announced that it\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/tiktok-and-the-international-ski-and-snowboard-federation-fis-extend-partnership-to-bring-the-thrill-of-wintersport-to-the-global-community?lang=en\" style=\"color:#0563c1\">expanding its partnership with the International Ski Federation (FIS)<\/a>, in order to bring more winter sports content to the platform, and help to build on rising engagement in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>And with the Winter Olympics coming up in just a few weeks, this could become an important expansion, with TikTok looking to tap into the trending popularity of winter sports to build more community interaction.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/tiktok-and-the-international-ski-and-snowboard-federation-fis-extend-partnership-to-bring-the-thrill-of-wintersport-to-the-global-community?lang=en\" style=\"color:#0563c1\">TikTok<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span><span><span><span>Throughout the 2025\/2026 winter sports season, fans will once again enjoy a front-row view of the most compelling moments through behind-the-scenes access across FIS&#8217; nine dedicated competition TikTok accounts. From Alpine Skiing, Ski Jumping, Snowboard Freestyle and beyond, TikTok&#8217;s thriving <\/span><\/span><\/span><\/span><\/span><\/em><em><span><span><span><span>#wintersport<span> community brings the atmosphere and thrill of the competitions to the platform.<\/span>\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"TikTok FIS\" data-imagemodel=\"191296\" src=\"https:\/\/imgproxy.divecdn.com\/ANFMG2MeRWfpyLgm88NQ9rVonucqXUK37dIIKQdZGQM\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9rdG9rX2ZpczIucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span><span><span>And as noted, this could become an important partnership, particularly with winter sports about to see a big jump in global attention. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><span>TikTok says that interest in winter sports has been growing in the app, with posts increasing by over 1600% over the past year.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span><span><span>\u201cThis resulted in more followers (over 600%), as well as higher levels of reach and engagement (+4400%). One of the season&#8217;s standout moments on the platform was a jaw-dropping <\/span><\/span><\/span><\/span><\/span><\/em><em><span><span><span><span>Ski Jumping clip<span> of Austrian Daniel Huber, which saw over 100M views and drew more than 30k comments, reflecting just how global the <\/span><\/span><\/span><\/span><\/span>#wintersport<span> community has become.<\/span>\u201d<\/em><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"TikTok FIS\" data-imagemodel=\"191297\" src=\"https:\/\/imgproxy.divecdn.com\/cgL9GbdTypfYPjUezfGaTt6EzktABRYnejGYWYC9AfQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9rdG9rX2ZpczMucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span><span><span>As such, partnering with FIS on more winter sports-based content could help to make TikTok a more important platform for connecting fans, while also driving more opportunities for advertisers in related sectors. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><span>In addition to this expanded content partnership, <\/span><\/span><\/span><\/span><\/span><span><span><span><span><span>TikTok and FIS are also launching a dedicated program focused on supporting athletes as they grow their presence on the platform.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span><span>Which, again, will also facilitate expanded marketing opportunity, through branded content partnerships and other sponsorship approaches. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><em><span><span><span><span><span>You can read more about TikTok\u2019s expanded partnership with FIS <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/tiktok-and-the-international-ski-and-snowboard-federation-fis-extend-partnership-to-bring-the-thrill-of-wintersport-to-the-global-community?lang=en\" style=\"color:#0563c1\">here<\/a>.<\/span><\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-announces-expanded-partnership-with-international-ski-federation\/808457\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Announces Expanded Partnership with International Ski Federation Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. TikTok has announced that it\u2019s expanding its partnership with the International Ski Federation (FIS), in order to bring more winter sports content to the platform, and help to build&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/FKkBoBMHos1ytfYtsD1bUldLzjNREqHTY9FSnykXgoA\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9rdG9rX2Zpcy5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1412],"class_list":["post-16758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=16758"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/16758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/16759"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=16758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=16758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=16758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}