{"id":17108,"date":"2026-01-22T22:20:00","date_gmt":"2026-01-22T22:20:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/x-experiments-with-paid-promotion-tags\/"},"modified":"2026-01-22T22:20:00","modified_gmt":"2026-01-22T22:20:00","slug":"x-experiments-with-paid-promotion-tags","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/x-experiments-with-paid-promotion-tags\/","title":{"rendered":"#\n                X Experiments With Paid Promotion Tags"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/x-experiments-with-paid-promotion-tags\/#X_Experiments_With_Paid_Promotion_Tags\" >X Experiments With Paid Promotion Tags<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"X_Experiments_With_Paid_Promotion_Tags\"><\/span>\n                X Experiments With Paid Promotion Tags<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/810316\/2026-01-23_08.59.45\/x-formerly-twitter-tests-paid-promotion-tags.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span>It looks like X will soon have its own paid partnership tags in-stream, with the feature spotted in testing in the back-end code of the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X paid promotion tags\" data-imagemodel=\"192366\" src=\"https:\/\/imgproxy.divecdn.com\/wcX78LoDyxb8bsitxZL5B98UfREMJWkXGhaLprW93bY\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2NvbnRlbnRfZGlzY2xvc3VyZS5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span>As you can see in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/nima_owji\/status\/2014411319697404257\/photo\/2\" style=\"color:#0563c1\">this example<\/a>, posted by app researcher <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/nima_owji\/\" style=\"color:#0563c1\">Nima Owji<\/a>, X is developing new content tags, which would make it easier for creators to run paid promotions within the X feed, with a simple tagging option to indicate the partnership.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>X already has parameters in place for paid promotions and disclosure, though transparency is still manual, with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.x.com\/en\/rules-and-policies\/paid-partnerships-policy\" style=\"color:#0563c1\">X\u2019s rules noting that<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span>\u201c<\/span><\/span><\/span><\/span><\/em><em><span><span><span><span>Posts that are part of a Paid Partnership published as an organic Post must include clear and conspicuous language indicating the commercial nature of such content, like \u2018Ad\u2019 or \u2018Promoted Content.\u2019\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>So you have to say, in your post, that it\u2019s an ad, which most creators do by using the #ad hashtag. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>But this would simplify that option, while X could also look to build out the tag a little more, in order to give brands access to performance analytics and insights, as they can now access in other social apps. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Which don\u2019t appear to be included at this point:<\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X paid promotion tags\" data-imagemodel=\"192367\" src=\"https:\/\/imgproxy.divecdn.com\/4-VdEyfHqjtof4qzucZxWzKmQXXVEZWh5kaFeSw6HKI\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2NvbnRlbnRfZGlzY2xvc3VyZTIucG5n.webp\"\/><\/div>\n<p><span><span><span><span><span>It would be a fairly minor update in the broader scheme, which would bring X more into line with market expectations around such, though with X looking to get more creators posting to the app, it could still be an important step, in facilitating more streamlined, transparent promotions.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>X is making a bigger push on creators this year, by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/XCreators\/status\/2012253925202919521\" style=\"color:#0563c1\">upping its revenue share payments<\/a>, and offering a cash prize for the top performing X article this month. More earnings potential could keep X as a key focus for more creators, while long-form content has the multi-pronged benefit of providing more money and exposure for creators, more engagement for X, and more data for xAI to use.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>As such, it makes sense for X to make this a priority, and this addition, if it is enacted in the app, could be another element in this broader push. \u00a0\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/x-formerly-twitter-tests-paid-promotion-tags\/810316\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X Experiments With Paid Promotion Tags Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. It looks like X will soon have its own paid partnership tags in-stream, with the feature spotted in testing in the back-end code of the app. As you can see in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/J3im-0J5UwK5nBZHALs8Zi6s36ZCUpFftFozqNDUePo\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2NvbnRlbnRfZGlzY2xvc3VyZTMucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1490],"class_list":["post-17108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-x-twitter"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=17108"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/17109"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=17108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=17108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=17108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}