{"id":17182,"date":"2026-01-29T22:56:00","date_gmt":"2026-01-29T22:56:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/x-announces-partnership-with-wbd-for-winter-olympics\/"},"modified":"2026-01-29T22:56:00","modified_gmt":"2026-01-29T22:56:00","slug":"x-announces-partnership-with-wbd-for-winter-olympics","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/x-announces-partnership-with-wbd-for-winter-olympics\/","title":{"rendered":"#\n                X Announces Partnership with WBD for Winter Olympics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/x-announces-partnership-with-wbd-for-winter-olympics\/#X_Announces_Partnership_with_WBD_for_Winter_Olympics\" >X Announces Partnership with WBD for Winter Olympics<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"X_Announces_Partnership_with_WBD_for_Winter_Olympics\"><\/span>\n                X Announces Partnership with WBD for Winter Olympics<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span>X has announced a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/media.wbdsports.com\/post\/x-partners-with-warner-bros-discovery-to-amplify-milano-cortina-\" style=\"color:#0563c1\">new partnership with Warner Brothers Discovery (WBD<\/a>) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K.<\/span><\/span><\/span><\/p>\n<p><span><span><span>That\u2019ll also provide more opportunities for marketing tie-ins and promotions, as X looks to capitalize on the popularity of sports in the app.<\/span><\/span><\/span><\/p>\n<p><span><span><span>As explained by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/media.wbdsports.com\/post\/x-partners-with-warner-bros-discovery-to-amplify-milano-cortina-\" style=\"color:#0563c1\">WBD<\/a>:<\/span><\/span><\/span><\/p>\n<p><span><span><span><em>\u201c<\/em><em><span><span><span><span>The collaboration fuses X\u2019s unrivaled real-time sports conversations with Eurosport (Europe) and TNT Sports\u2019 (UK and Ireland) premium broadcast coverage of Milano Cortina 2026, delivering X users a front row seat to all the action from the Games. X is where live sports discussions ignite and peak in real-time, supercharged by WBD\u2019s comprehensive coverage of the Olympics with its platforms &#8211; including HBO Max (Europe) and discovery+ (UK) &#8211; being the only places to stream every event live.\u201d<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>WBD also says that brands will <\/span><\/span><\/span><\/span><span><span><span><span><span>get access to WBD\u2019s in-game and event clips, via X\u2019s Amplify offering, which will be \u201cprioritized on X\u2019s high-engagement feeds and localised for audiences in 11 markets\u201d across Europe.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>That\u2019ll make it easier for marketers to tap into viral moments, while X also notes that discussion of the Olympic events has been on the rise, with the 2024 Paris Olympic Games generating 40% more impressions than the Tokyo games in 2020<\/span><\/span><\/span><\/span><\/span>.<\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>While X\u2019s cultural relevance has shifted of late, it still remains a key home for live sports discussion, with sports being the most talked about topic in the app. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X luxury fashion report\" data-imagemodel=\"177066\" src=\"https:\/\/imgproxy.divecdn.com\/r16JCfBCNcQmB8HmjHK63rRRzQGoiWevYATe4xexeCQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2x1eHVyeV8yLnBuZw==.webp\"\/><\/div>\n<p><span><span><span><span><span><span><span><span>As such, this new partnership could be a valuable consideration, both for X and advertisers, by providing a direct link between X discussion and the Winter Olympics, helping to amplify community engagement around the event.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>So if you\u2019re marketing anything winter sports related, it could be worth checking out X\u2019s Winter Olympics offerings, and considering how this aligns with your outreach plans.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/x-announces-partnership-with-wbd-for-winter-olympics\/810936\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X Announces Partnership with WBD for Winter Olympics X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That\u2019ll also provide more opportunities for marketing tie-ins and promotions, as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/HxPTILf4G4JhjdhTH-naWtt2ghtlDJP7ZH7RFMbrWrs\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2xvZ28yLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1442,1490],"class_list":["post-17182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-marketing","tag-x-twitter"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=17182"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/17183"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=17182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=17182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=17182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}