{"id":17206,"date":"2026-01-29T19:34:00","date_gmt":"2026-01-29T19:34:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/linkedin-continues-to-add-users-revenue\/"},"modified":"2026-01-29T19:34:00","modified_gmt":"2026-01-29T19:34:00","slug":"linkedin-continues-to-add-users-revenue","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/linkedin-continues-to-add-users-revenue\/","title":{"rendered":"#\n                LinkedIn Continues To Add Users, Revenue"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/linkedin-continues-to-add-users-revenue\/#LinkedIn_Continues_To_Add_Users_Revenue\" >LinkedIn Continues To Add Users, Revenue<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"LinkedIn_Continues_To_Add_Users_Revenue\"><\/span>\n                LinkedIn Continues To Add Users, Revenue<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">4 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/810894\/2026-01-30_10.01.50\/linkedin-continues-to-add-users-revenue.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span>Another quarterly update from Microsoft means another quarter of \u201crecord engagement\u201d from LinkedIn, as the platform seemingly continues to go from strength to strength under the Microsoft brand.<\/span><\/span><\/span><\/p>\n<p><span><span><span>As a quick recap, we used to get in-depth performance data from LinkedIn within its own quarterly updates, which outlined user numbers, ad revenue, etc. But after Microsoft purchased LinkedIn in 2016, the professional social network became a line item in Microsoft\u2019s company-wide quarterly reports, which means we now get very little insight into LinkedIn\u2019s actual performance, and in almost every update, it says exactly the same thing:<\/span><\/span><\/span><\/p>\n<p><span><span><span><em>\u201cLinkedIn saw record levels of engagement.\u201d<\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span>Which seems impossible, right? I mean, it can\u2019t see \u201crecord\u201d levels of in-app interaction every three months, right?<\/span><\/span><\/span><\/p>\n<p><span><span><span>Well, that\u2019s what Microsoft has reported every quarter since 2018, and in this week\u2019s update, I\u2019d hazard a guess at what it will be:<\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn Q4 2025\" data-imagemodel=\"192698\" src=\"https:\/\/imgproxy.divecdn.com\/jbYuA1tADjuikhpUD3Zfhc5tNpqN3OBezOfF8_X1-lY\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9xNF8yMDI1LnBuZw==.webp\"\/><\/div>\n<p><span><span><span>Oh, that\u2019s different. No \u201crecord engagement\u201d on LinkedIn, just a note about the app\u2019s ad sales performance, which continues to rise steadily, with the platform <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.geekwire.com\/2026\/linkedin-passes-5b-in-quarterly-revenue-for-the-first-time-and-its-tiktok-pivot-is-paying-off\/\" style=\"color:#0563c1\">reaching $5 billion in quarterly revenue for the first time<\/a>.<\/span><\/span><\/span><\/p>\n<p><span><span><span>But no \u201crecord engagement\u201d claim. <\/span><\/span><\/span><\/p>\n<p><span><span><span>To be honest, I kind of miss it, I miss the bravado of Microsoft just cut and pasting the same overview for every one of its auditable quarterly updates.<\/span><\/span><\/span><\/p>\n<p><span><span><span>But it just goes to show that you can\u2019t see \u201crecord engagement\u201d every month. It can\u2019t happen, and now, after my years of ranting about this random claim, I\u2019ve been proven right in my skepticism. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Well, kind of.<\/span><\/span><\/span><\/p>\n<p><span><span><span>In terms of growth, Microsoft CEO Satya Nadella noted that LinkedIn saw \u201c<span><span><span>double-digit member growth\u201d in the period, as it continues to expand in more regions. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>LinkedIn is now sitting on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/news.linkedin.com\/about-us\" style=\"color:#0563c1\">1.3 billion members<\/a>, and as more people look to the platform as a means to showcase professional expertise, it\u2019s growing its opportunities through expanded reach.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"LinkedIn member map - January 2026\" data-imagemodel=\"192699\" src=\"https:\/\/imgproxy.divecdn.com\/8biBeOLjZUHvC91qAFqFVEEj7hu4RXTljYoWt8WGNcg\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9tYXBfMldQWDhyTy5wbmc=.webp\"\/><\/div>\n<p><span><span><span><span><span><span>Though \u201cmembers\u201d and \u201cactive users\u201d are vastly different stats, and it is confusing why LinkedIn continues to report total members as an indicator of performance, while every other social app reports actual users.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Based on its EU user count, which it has to report as part of the DSA (and also continues to grow), LinkedIn\u2019s active member percentage in that region is around 36%, which would be a pretty regular profile\/user split for a social app. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>But that would also suggest that LinkedIn\u2019s actual active user count is around 450 million or so. Which, again, is pretty fine, pretty much what you would expect for the app. Yet, for some reason, LinkedIn has gotten away with focusing on the bigger member number as an indicator.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>But it\u2019s not, and realistically, fewer than half of its members are logging into the app regularly.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Yet, even so, more than 430 million people discussing professional topics, and looking to put their best foot forward via thought leadership posts, is still a hugely valuable audience, which many advertisers will glean significant benefit from targeting. \u00a0\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>On that front, LinkedIn also saw 30% growth in video ads in the most recent quarter, which points to the increasing popularity of video material in the app. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span>LinkedIn has also emerged as a key reference point for AI chatbots, which could be another lure for brands, as posting on LinkedIn could increase brand exposure and awareness via evolving search and discovery processes. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Overall, things look pretty good for the app, with more money coming in, and more people signing up. <\/span><\/span><\/span><\/p>\n<p><span><span><span>I just don\u2019t understand why LinkedIn looks to play smoke and mirrors with its numbers, but then again, if the market lets it, why not, I guess. <\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-continues-to-add-users-revenue\/810894\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Continues To Add Users, Revenue Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Another quarterly update from Microsoft means another quarter of \u201crecord engagement\u201d from LinkedIn, as the platform seemingly continues to go from strength to strength under the Microsoft brand. As a quick&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/81Vxaokoh1JoAEyd12uqUMOWMrwhjpQM2hHSZa1zN8E\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl9tYXBfMldQWDhyTy5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1552],"class_list":["post-17206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-linkedin"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=17206"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/17207"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=17206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=17206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=17206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}