{"id":17240,"date":"2026-02-03T00:55:00","date_gmt":"2026-02-03T00:55:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/2026-social-media-benchmarks-infographic\/"},"modified":"2026-02-03T00:55:00","modified_gmt":"2026-02-03T00:55:00","slug":"2026-social-media-benchmarks-infographic","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/2026-social-media-benchmarks-infographic\/","title":{"rendered":"#\n                2026 Social Media Benchmarks [Infographic]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/2026-social-media-benchmarks-infographic\/#2026_Social_Media_Benchmarks_Infographic\" >2026 Social Media Benchmarks [Infographic]<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"2026_Social_Media_Benchmarks_Infographic\"><\/span>\n                2026 Social Media Benchmarks [Infographic]<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p><span><span><span><span><span><span>Looking to get a better handle on your social media performance, and what you can expect to see from your social marketing and promotion efforts?<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>This will help. The team from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.socialinsider.io\/\" style=\"color:#0563c1\">Socialinsider<\/a> recently published their latest <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\" style=\"color:#0563c1\">social media marketing benchmarks report<\/a>, which looks at average performance stats based on 70 million total posts across <\/span><\/span><\/span><span><span>TikTok, Instagram, Facebook, and X.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\" style=\"color:#0563c1\">full report<\/a> looks at engagement rates per post, impressions, likes, comments and shares, as well as posting frequency benchmarks for each app. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>That provides some comparative context around what you can expect to see in each, based on the latest trends. And while reports like this are influenced by the specific profiles analyzed, and the content of each post, it could help you better contextualize your performance, and set more realistic benchmarks for your process.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>The key notes from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\" style=\"color:#0563c1\">Socialinsider\u2019s 2026 report<\/a> are:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span><span><span><span><span><span><span><span>TikTok\u2019s engagement rate is 3.70%, up 49% YoY<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span><span><span>Instagram\u2019s engagement rate is 0.48%, staying almost flat in 2025<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span><span><span>Facebook averaged 0.15% engagement, dipping in early 2025 and declining gradually afterward<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span><span><span>Average comments per post fell on TikTok (24%) and Instagram (16%), suggesting a shift toward more passive engagement<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span><span><span><span>Brands post an average of 5 posts per week on Instagram and TikTok<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span><span><span><span><span>Some helpful notes, which may give you a better idea of what to expect from your post performance this year. <\/span><\/span><\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"Socialinsider Social Media Benchmarks 2026\" data-imagemodel=\"192845\" src=\"https:\/\/imgproxy.divecdn.com\/j6Ht0WBUK9FOkV2IPaK1VctGj3w4OvxfGuY8dezsOw4\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zb2NpYWxfbWVkaWFfYmVuY2htYXJrc18yMDI2XzEucG5n.webp\"\/><\/div>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/2026-social-media-benchmarks-infographic\/811179\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 Social Media Benchmarks [Infographic] Looking to get a better handle on your social media performance, and what you can expect to see from your social marketing and promotion efforts? This will help. The team from Socialinsider recently published their latest social media marketing benchmarks report, which looks at average performance stats based on 70&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/NErUiWkav5XM_ySPHWqTdHXCRKw9vlBXU9Zd3AlmNmI\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zb2NpYWxfbWVkaWFfYmVuY2htYXJrc18yMDI2XzIucG5n.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1424,1443,1448,1442,1412,1490],"class_list":["post-17240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-infographics","tag-instagram","tag-social-marketing","tag-tiktok","tag-x-twitter"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=17240"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/17241"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=17240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=17240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=17240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}