{"id":17315,"date":"2026-02-08T19:42:00","date_gmt":"2026-02-08T19:42:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/metas-recurring-marketing-messages-api-will-end-this-week\/"},"modified":"2026-02-08T19:42:00","modified_gmt":"2026-02-08T19:42:00","slug":"metas-recurring-marketing-messages-api-will-end-this-week","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/metas-recurring-marketing-messages-api-will-end-this-week\/","title":{"rendered":"#\n                Meta\u2019s Recurring Marketing Messages API Will End This Week"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/metas-recurring-marketing-messages-api-will-end-this-week\/#Metas_Recurring_Marketing_Messages_API_Will_End_This_Week\" >Meta\u2019s Recurring Marketing Messages API Will End This Week<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Metas_Recurring_Marketing_Messages_API_Will_End_This_Week\"><\/span>\n                Meta\u2019s Recurring Marketing Messages API Will End This Week<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/811668\/2026-02-08_17.29.58\/metas-recurring-marketing-messages-api-will-end-this-week.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span><span><span><span><span>A quick reminder to more advanced marketers who utilize Meta\u2019s Messaging API: Meta\u2019s change to recurring notifications <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/1321849029608125?locale=en_GB\" style=\"color:#0563c1\">will come into effect on Feb. 10<\/a>, meaning that you\u2019ll no longer be able to send follow-up messages in the same way. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>Meta announced a change to its recurring messages setting last July, prompting developers to switch to its revised follow-up communications instead. The updated approach changes the permissions that businesses need to send people further messages, in order to stop businesses from overdoing it and filling people\u2019s inbox with promotions. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/1321849029608125?locale=en_GB\" style=\"color:#0563c1\">Meta<\/a>: \u201c<\/span><\/span><\/span><\/span><span><span><span><span><span>Marketing messages (also known as recurring notifications) lets businesses send promotional content to opted-in users via Messenger. This feature on Messenger API will go away on 10 February 2026.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Meta says that marketing messages will now be further limited, while the \u201csubscription_token\u201d message sending cooldown will change from allowing one send per subscriber every 24 hours to one send every 48 hours.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>This is all more technical, back-end updates, only relevant to those who have complex follow-up messaging flows that link into Meta\u2019s systems. But if that\u2019s your business, then you need to ensure that you\u2019re compliant with the new API update this week. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>\u201cPartners worldwide can integrate with the new Marketing Messages API for Messenger. Partners and end-clients should migrate to the new Marketing Messages API for Messenger in 2025.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Meta has changed its approach to recurring marketing messages several times, as it looks to maintain the right balance between maximizing customer connection, and spamming the crap out of people. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>And that balance is relative. What\u2019s fine for some people will be different for others, and while users can always unsubscribe and limit such, having in-built parameters ensures that Meta maintains some control over messaging volume, and the rate of marketing promotions in DMs. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>And with Click-to-Message ads on the rise, this is becoming a bigger consideration. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span><span><span>You can learn more about Meta\u2019s messaging API changes <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/1321849029608125?locale=en_GB\" style=\"color:#0563c1\">here<\/a>.<\/span><\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/metas-recurring-marketing-messages-api-will-end-this-week\/811668\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta\u2019s Recurring Marketing Messages API Will End This Week Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. A quick reminder to more advanced marketers who utilize Meta\u2019s Messaging API: Meta\u2019s change to recurring notifications will come into effect on Feb. 10, meaning that you\u2019ll no&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/jtFl8l6BsGmGnMdnKkBuXTUVcdNE3PFfV9vasuIPtAs\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2xvZ28yLnBuZw==.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1442],"class_list":["post-17315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=17315"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/17316"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=17315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=17315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=17315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}