{"id":17413,"date":"2026-02-12T18:55:00","date_gmt":"2026-02-12T18:55:00","guid":{"rendered":"https:\/\/yohrt.com\/news\/elon-musk-outlines-xs-progress-and-future-plans\/"},"modified":"2026-02-12T18:55:00","modified_gmt":"2026-02-12T18:55:00","slug":"elon-musk-outlines-xs-progress-and-future-plans","status":"publish","type":"post","link":"https:\/\/yohrt.com\/news\/elon-musk-outlines-xs-progress-and-future-plans\/","title":{"rendered":"#\n                Elon Musk Outlines X\u2019s Progress and Future Plans"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/yohrt.com\/news\/elon-musk-outlines-xs-progress-and-future-plans\/#Elon_Musk_Outlines_Xs_Progress_and_Future_Plans\" >Elon Musk Outlines X\u2019s Progress and Future Plans<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Elon_Musk_Outlines_Xs_Progress_and_Future_Plans\"><\/span>\n                Elon Musk Outlines X\u2019s Progress and Future Plans<br \/>\n            <span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n        <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.socialmediatoday.com\/static\/img\/play.svg?500116090725\" alt=\"\"\/><br \/>\n        Listen to the article<br \/>\n        <span class=\"text-to-speech__button__audio-length\">5 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"https:\/\/text-to-speech.divecdn.com\/newspost\/812126\/2026-02-13_10.09.08\/elon-musk-outlines-xs-progress-and-future-plans.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><span><span><span>Elon Musk has shared some insights into growth projections for the X app, as well as how X is currently performing, as part of a broader all-hands meeting of the new, combined xAI and SpaceX group. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Following the departures of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nbcnews.com\/tech\/elon-musk\/xai-musk-addresses-wave-departures-xai-founder-rcna258651\">several xAI executives<\/a>, Musk sought to reassure staff of his future direction, by outlining his evolving plans to build a base on the moon, develop xAI, and more.<\/span><\/span><\/span><\/p>\n<p><span><span><span>And within that, we also got some notes on X specifically, which point to how the platform is performing, and what kind of usage X is currently seeing. <\/span><\/span><\/span><\/p>\n<p><span><span><span>First off, X\u2019s head of product Nikita Bier said that X has now hit a $1 billion annual run rate for X subscriptions. <\/span><\/span><\/span><\/p>\n<p><span><span><span>X Premium has been a major point of contention, with Musk hoping, initially, to get <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/antoniopequenoiv\/2024\/04\/15\/musk-will-charge-new-x-users-small-fee-for-posting-tweet-suggests\/\" style=\"color:#0563c1\">the majority of X\u2019s users to pay for the app<\/a>, as a means to both generate additional revenue (reducing reliance on advertisers) and deter spammers, by making account creation cost-prohibitive. <\/span><\/span><\/span><\/p>\n<p><span><span><span>But thus far, X Premium hasn\u2019t seemingly caught on in a major way, with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2024\/10\/15\/elon-musks-x-still-struggles-to-grow-subscription-revenue\/\" style=\"color:#0563c1\">reports suggesting that only around 1% of X\u2019s user base are paying for the app<\/a>, though earlier this year, external data did suggest that there had been an uptick in X subscriptions, driven by interest in its Grok AI tools. <\/span><\/span><\/span><\/p>\n<p><span><span><span>And now, X claims that it\u2019s now reached $1 billion in annual revenue from subscriptions. <\/span><\/span><\/span><\/p>\n<p><span><span><span>I mean, that\u2019s still a long way off what the platform generates from ads, but for comparison, Snapchat recently reported that it earned $750 million from Snapchat+ subscriptions in 2025. So X reaching $1 billion is within the realm of what could be expected, with expanding interest in Grok helping to drive more interest in its paid options. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Musk also gave a strange overview of how X actually has one billion users, or will have soon, or something.<\/span><\/span><\/span><\/p>\n<div align=\"center\"><img decoding=\"async\" alt=\"X billion users\" data-imagemodel=\"193385\" src=\"https:\/\/imgproxy.divecdn.com\/wcoo0VAQ-jLSJ-E6SVuta5FD2oI4pGDMuzRn7g15NgQ\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94XzFfYmlsbGlvbl91c2Vycy5wbmc=.webp\"\/><\/div>\n<p><span><span><span>As per <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/cb_doge\/status\/2021714634949243116\" style=\"color:#0563c1\">Musk<\/a>: <span><span><span><span>&#8220;The reason we say 1 billion users is that while our monthly users are, on average, around 600 million, the number of people who have the X app installed is well over a billion, it&#8217;s just that most people only occasionally come to the X app when there&#8217;s some major world event. But as we give people more reasons to use the X app, whether it&#8217;s for communications, for Grok or for X money, whatever the case may be, we want it to be such that, if you wanted to, you could live your life on the X app, and as we make it more and more useful, we&#8217;ll obviously give people compelling reasons to use the app every day, and my expectation is well over a billion daily active users.&#8221;<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span>So, X doesn\u2019t have a billion users now, but it has a passive usage of over a billion, and it will have a billion actives sometime soon. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Though even the user count quoted here is in contention, because earlier in the week, Bier noted that he serves as customer support for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/nikitabier\/status\/2021511294785057276\" style=\"color:#0563c1\">500 million people<\/a>. <\/span><\/span><\/span><\/p>\n<p><span><span><span>So, X has 500 million or 600 million active users, but actually, a billion people could use the app if it was better. So Musk is claiming a billion users, or saying that this is the aim. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Either way, there\u2019s something about a billion users here.<\/span><\/span><\/span><\/p>\n<p><span><span><span>X also claims that January saw a major spike in overall engagement, while February will beat that again, while first-time downloads are also up 50%.<\/span><\/span><\/span><\/p>\n<p><span><span><span>And in terms of what people are doing in the app, X says that the amount of <span><span><span><span><span>long-form articles published on X has jumped 10x, with reading of long-form posts in the app up 17x.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Though when you offer a $1 million prize for the most popular article in the app, that will tend to drive a lot more interest. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Finally, Musk also discussed the development of X Money, which he hopes will be the next big evolution for the app. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Musk\u2019s dream is to create an all-in-one platform, in which users can engage, shop, pay bills, etc., all in a single app, as Chinese users do on WeChat, but thus far, Musk\u2019s hopes for even simple money transfers in-stream have been dashed by regulatory approvals, which X has been struggling to obtain in some U.S. states. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Musk initially said that it would <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/10\/26\/23934216\/x-twitter-bank-elon-musk-2024\" style=\"color:#0563c1\">\u201cblow my mind\u201d<\/a> if X didn\u2019t have funds transfers up and running on X by the end of 2024, but more than a year on, we\u2019re still yet to see anything on this front. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Though Musk says that it is coming. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Musk says that X Money is already operating internally, with expectations of a public launch within the next two months. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>Yeah, I wouldn\u2019t be betting too much on that happening, and Musk does have a long history of overly optimistic projections. But as it stands right now, X does not have a money transmitter license in New York, a key state for its plans, and without that, and approval in several other U.S. states, I\u2019m not sure that we\u2019re going to be seeing X Money in 2025. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>But Musk says that it\u2019s coming, probably by April. So we\u2019ll see.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>X didn\u2019t offer insight into its ad business, so we don\u2019t have full insight into the performance of the app, but these notes do provide some additional context as to how the X project is evolving, as Musk and Co. look for ways to make it a more valuable, engaging platform. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>And it also forms a key part of X\u2019s AI plans, with X data feeding into the xAI system. So it is a crucial puzzle piece for Musk\u2019s broader plans, and it\u2019ll be interesting to see if and how X can get more of its audience back in 2026.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/yohrt.com\/news\/social-media\/\" target=\"_blank\" >Social Media<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.socialmediatoday.com\/news\/elon-musk-outlines-xs-progress-and-future-plans\/812126\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elon Musk Outlines X\u2019s Progress and Future Plans Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Elon Musk has shared some insights into growth projections for the X app, as well as how X is currently performing, as part of a broader all-hands meeting of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imgproxy.divecdn.com\/ZGIL5uP1ggv8yy5H1eSBcXz1wcAGXj--pMIvZp__bV8\/g:ce\/rs:fit:770:435\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94XzFfYmlsbGlvbl91c2Vycy5wbmc=.webp","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1490],"class_list":["post-17413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-x-twitter"],"_links":{"self":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/comments?post=17413"}],"version-history":[{"count":0,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/posts\/17413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media\/17414"}],"wp:attachment":[{"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/media?parent=17413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/categories?post=17413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yohrt.com\/news\/wp-json\/wp\/v2\/tags?post=17413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}