Table of Contents
The best social media platforms of 2022
Find out the most popular social media websites these days. Some can be familiar, others won’t. Discover some that might be incredible in your logo however that you haven’t begun to explore.
You will learn
-Which social networks have the most month-to-month energetic customers and engagement
-Under-the-radar social networks that have huge enchantment
-Where to awareness your social media efforts if you’re trying to optimize scale
Whether you’re a pro social media marketer, a marketer seeking to assignment into social media marketing, or a commercial enterprise proprietor seeking to leverage social media, it’s useful to realize about the most famous social media web sites accessible right now. This will allow you to maximize your brand reach on social media, have interaction with the right humans, and gain your social media desires.
Of path, it isn’t best about the dimensions of the social media web sites. It’s also whether the social media website online is a proper fit in your business and for you. Does it match your logo photo? Is your audience the usage of that social media website? How many social media sites are you able to manipulate at once?
To make matters less difficult for you, we researched and compiled records about the pinnacle social media websites in 2022. Some can be familiar to you, at the same time as others might sound new. We advise analyzing via this list to research more about the social media web sites that is probably high-quality in your emblem. And take into account, you don’t must be on each social media site to have a a hit logo.
Top Social Media Sites to Consider for Your Brand in 2022
The top 20 social media sites of 2022
The ratings on our list are primarily based on the quantity of Monthly Active Users (MAUs).
1. Facebook — 2.9 billion MAUs
Facebook is the largest social media website, with more than two billion human beings the use of it every month. This approach that roughly 36.9% of the sector’s populace are Facebook customers. More than 200 million companies (in general small organizations) use Facebook gear, and greater than seven million advertisersactively promote their business on Facebook, which makes it a pretty secure guess if you want to have a presence on social media.
It’s easy to get began on Facebook because nearly all content material codecs work super on Facebook — textual content, pics, video content, and Stories. But the Facebook set of rules prioritizes content that sparks conversations and meaningful interactions among human beings, particularly the ones from own family and friends. To study greater about a way to start conversations on Facebook, test out our manual to advertising your business on Facebook — and degree your results.
2. YouTube — 2.2 billion MAUs
YouTube is a video-sharing platform where customers watch one billion hours of films every day. Besides being the second one largest social media web site, YouTube is often referred to as the second biggest seek engine after Google, its parent corporation.
So in case you use video advertising to sell your enterprise, then you definitely virtually need to be on YouTube. To get began, here’s a way to create a YouTube channel in your logo. And to help your movies get located with the aid of more human beings, we propose reading up on YouTube SEO or consider marketing on YouTube to boom your reach.
3. WhatsApp — 2 billion MAUs
WhatsApp is a messaging app used by humans in over 180 international locations. Initially, humans initially used WhatsApp to send text messages to their family and buddies. Gradually, human beings started out communicating with agencies via WhatsApp.
WhatsApp’s business platform allows agencies to offer customer service and percentage updates with clients approximately their purchases. For small groups, there’s the WhatsApp Business app, even as agency businesses can use the WhatsApp Business API.
As the most extensively used messaging platform, WhatsApp may be a exceptional customer service channel in your business. Check out those WhatsApp Business person success stories.
4. Instagram — 2 billion MAUs
As a visual platform, Instagram is the area for showcasing your products or services with snap shots or movies. On the app, you could percentage a huge range of content material which include images, films, Stories, reels, stay films, and IGTV for longer-shape movies.
As a emblem, you could create an Instagram commercial enterprise profile, which gives you with rich analytics of your profile and posts and the ability to agenda Instagram posts using 1/3-birthday party equipment.
To assist you operate Instagram like a pro, we’ve a entire guide to Instagram marketing.
5. Facebook Messenger — 1.3 billion MAUs
Messenger was once a function within Facebook, however considering that 2011, Messenger has been a standalone app with multiplied capabilities. Businesses can advertise, create chatbots, send newsletters, and more. These features have given organizations a myriad of new methods to engage and connect with their customers.
If you’re considering the usage of Messenger to your enterprise, read seven methods you could use Messenger to your advertising.
6. WeChat — 1.26 billion MAUs
WeChat was launched in 2011 through Tencent, certainly one of China’s biggest tech organizations. Like WhatsApp and Messenger, WeChat became firstly a messaging app, but it’s evolved into an all-in-one platform. Besides messaging and calling, users can save on-line, pay bills, purchase groceries, switch money, make reservations, ebook taxis, and more.
WeChat is the most famous social media platform in China and different parts of Asia. So in case you want to reinforce your emblem in China (in which famous social networks like Facebook and Twitter are banned), WeChat is a great opportunity. You can run commercials at the authentic WeChat account or on WeChat Moments. There are also many WeChat-based totally influencers who can help your emblem reach tens of millions of Chinese clients.
7. TikTok — 1 billion MAUs
TikTok (referred to as Douyin in China) is a quick-form-video-sharing app. Despite handiest launching in 2017, it’s one of the quickest-growing apps within the international and lately overtook Google because the maximum visited internet site.
TikTok allows customers to create and proportion motion pictures between 15 and 60 seconds long, and the app has a great catalog of sound outcomes, music snippets, and filters to decorate the films and cause them to greater attractive. You can locate motion pictures regarding nearly all interests, starting from lip-syncs, dancing, and challenges to DIY hints and makeup tutorials. About 47.4% of TikTok customers in the U.S. Are aged 10-29. So if your goal demographic is young, then TikTok is a splendid platform on your enterprise to be on.
We currently introduced TikTok scheduling to our publishing platform! You can plan and schedule TikTok posts in advance that will help you develop your brand and increase your fans!
8. Sina Weibo — 573 million MAUs
“Weibo” (微博) means “micro-blog” in Chinese. Launched via the Chinese technology company Sina Corporation in 2009, Sina Weibo or surely Weibo is, you guessed it, a microblogging platform that compares to Twitter and Instagram.
Through Weibo, users can publish photos, videos, and memories, see trending subjects, use hashtags in posts, and use the platform for immediate messaging.
In comparison to WeChat, Sina Weibo has a more youthful demographic, and it gives more informational and trending content material. In reality, The New York Times said Weibo is the region to be in case you “need to head viral” in China. Weibo additionally lets in businesses to installation legit and tested money owed to talk with their fans and to use paid advertising.
9. QQ — 538.91 million MAUs
QQ changed into launched in China in 1999 by means of Tencent. Prior to the release of WeChat, QQ changed into the number one Chinese messaging app. Besides its immediate messaging features, QQ additionally allows customers to decorate their avatars, watch films, play on-line games, circulate tune, save on-line, weblog, and make payments.
While WeChat has become the marketplace leader in China, QQ continues to be popular with more youthful users. It’s also used in eighty international locations and is to be had in many other languages. One of the upsides of QQ is you do not need a phone wide variety to sign up. This attracts younger people who don’t have cellular gadgets however use the computer model.
However, the biggest audience for QQ is inside the body of workers. QQ’s computing device messenger is famous for its ease of use and ability to switch documents extra than 25 MB, which WeChat doesn’t allow.
10. Telegram — 550 million MAUs
Telegram is a unfastened messaging app that works across more than one gadgets without a limits on media sizes.
There are numerous methods manufacturers can employ Telegram, except imparting one-on-one customer service. For example, brands can create chatbots for the Telegram platform or employ Telegram’s channel characteristic to broadcast messages to up to two hundred,000 people.
11. Snapchat — 538 million MAUs
Snapchat makes a speciality of pix and quick films (known as snaps) shared among friends. It made the vertical video layout famous, which finally proliferated on other social media systems like Instagram and TikTok. But the rise of Instagram Stories, mainly, appears to have hindered Snapchat’s increase and marketers’ hobby in using Snapchat for his or her brands in standard.
Nevertheless, sixty nine% of U.S. Teenagers say they use Snapchat. So if your audience is generally young adults, you should recollect the use of the app. If you’re not acquainted with Snapchat, test out our novice’s guide to Snapchat. Or if you’re not sure between Snapchat and Instagram, we wrote a little assessment of Snapchat and Instagram for brands.
12. Kuaishou — 519.8 million MAUs
Kuaishou is a Chinese rival to Douyin or TikTok. Like its competitors, Kuaishou allows users to overlay textual content and stickers to snap shots or films and add sound bites. Users also can stay circulation content to their fans at the platform or record longer films.
Compared to TikTok, Kuaishou is greater popular with an older audience, especially in rural parts of China. The app also is predicated extra on e-trade revenue than on advertising revenue.
Click to download Kuaishou!
13. Qzone — 517 million MAUs
Qzone is another China-primarily based app from Tencent that combines social networking and running a blog. Users can upload multimedia, preserve diaries, write blogs, play video games, and flow music.
Like Facebook, customers also can hook up with pals, see a feed of updates, comment, proportion or react to posts, and update cover or profile pictures.
14. Pinterest — 444 million MAUs
Pinterest is a one-stop save for concept and discovering new products and ideas. On Pinterest, customers “pin” photographs that hyperlink to websites, product pages, blog posts, and different content material across the internet. It’s a brilliant platform for driving visitors to your internet site, and Pinterest customers are 7x much more likely to purchase products they have pinned.
Popular subjects and issues on the social platform consist of fashion, beauty, home, lawn, and DIY. So if your commercial enterprise operates in any person of those industries, then you definitely have to fantastically take into account the usage of Pinterest marketing to advantage exposurefor your business.
15. Twitter — 436 million MAUs
Twitter customers like to post news, amusement, sports, politics, and greater. What makes Twitter distinctive from most other social media web sites is it strongly emphasizes actual-time information — things going on and trending right now — and in just 280 characters (a hundred and forty for Japanese, Korean, and Chinese).
Many brands use Twitter as an trade customer service channel. According to advertisers on Twitter, greater than 80 percent of social customer service requests appear on Twitter. And Salesforce calls Twitter the “New 1-800 Number for Customer Service.”
If you’re new to the platform, then take a look at out our Twitter Tips for Beginners. After you’ve mastered the fundamentals, flow on to exploring the 20 Hidden Ways to Use Advanced Search for Marketing and Sales.
16. Reddit — 430 million MAUs
Reddit, acknowledged for its famous upvoting function, has been referred to as the “the front web page of the net,” thanks to its blend of present day occasions, celebrity “ask me anything” (AMA) activities, and in-intensity discussions of niche subjects.
There are subreddits (i.E., dedicated boards) for quite plenty anything underneath the sun. Subreddits, however, have exceptional degrees of engagement, so it’s tremendous to research to look if there are popular subreddits your brand can be part of. For example, in case your enterprise is a beauty logo, you may be part of r/splendor. Be aware, even though, most subreddits do now not allow self-merchandising. The aim is to engage with participants inside the respective subreddits with the aid of asking and answering questions, sharing hints and assets, and participating in discussions.
Besides filing your content to Reddit and participating in discussions, you could additionally discover content material thoughts and put it up for sale.
17. Quora — 300 million MAUs
Quora is a network-based Q&A internet site and app where humans can discover information on a extensive form of subjects. Questions and solutions are person-ranked based on perspectives, votes, opinions, and shares.
As a brand, you could create a Quora page in your enterprise or use employee advocates to answer questions on your products or services or approximately subjects for your industry. Quora additionally has an ads platform you may use to promote it your commercial enterprise. And due to the fact sixty three% of customers studies primary on line purchases, it is a brilliant vicinity to reach clients actively seeking out a service or product.
18. Skype — 300 million MAUs
Skype is a video, audio, and textual content conversation app that permits humans to make and receive unfastened video calls and send instantaneous messages to different Skype users throughout more than one platforms. Skype started as an unbiased enterprise back in 2013 however is now owned and evolved with the aid of Microsoft.
Skype for Business has all the standard Skype functions and advanced capability that’s awesome for small organizations. For example, Skype for Business helps you to upload as much as 250 human beings to on line meetings, offers you enterprise-grade security, allows you to control worker debts, and has integrations with Microsoft Office apps.
19. Microsoft Teams— 270 million MAUs
Microsoft Teams is a collaboration and video conferencing platform that allows humans to communicate thru textual content chat, voice, or video name. It also has integrations with diverse other Microsoft 365 offerings, which includes OneDrive and PowerPoint.
Microsoft Teams is extra perfect for larger groups than Skype. Specifically, Microsoft Teams gives organization-grade security, lets in groups of up to 10,000 to fulfill and collaborate, we could customers share large documents (up to 1TB in line with consumer), and has a greater list of functions and extra collaboration alternatives than Skype for Business.
20. LinkedIn — 250 million MAUs
LinkedIn has advanced from a simple activity search engine and resume web site right into a expert platform where industry specialists share content, community, and construct their private logo. It has additionally come to be an area for groups to set up notion management in their industries and attract top skills.
To help you grow your LinkedIn Business Page, we’ve got written a simple five-step strategy. LinkedIn also offers advertising possibilities, such as the ability to send customized commercials to customers’ inboxes.
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