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YouTube Announces Expanded Content Hosting Deal With Sesame Street YouTube has reached a new deal with Sesame Workshop, the non-profit group behind “Sesame Street,” which will see YouTube become the official home of the beloved kids TV show moving forward. The deal is a major win for YouTube’s content ambitions, bringing one of the most…
X Faces Regulatory Pushback Over In-Stream Payments Plan It seems like Elon’s “everything app” vision is going to take a little longer to come together, with X reportedly having a tough time gaining regulatory approval for a money transmitter license in New York, which is a key state for its “X Money” plan. According to…
Meta Shares More Info on Incremental Attribution Tracking If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now have more ways to measure ad performance, based on expanded response tracking powered by AI. Last August, Meta announced the initial launch…
Pinterest Expands In-App Alerts to Get Teens off the App During School Times Pinterest is expanding its in-app push notifications for teens, which aim to get kids off their devices during school time, with U.K. teens now set to receive these new alerts. As you can see in this example, Pinterest’s teen usage prompts aim…
Meta Will Enable You to Exclude Terms from AI Copy Generations Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads expert Jon Loomer, Meta…
New Details Emerge About Meta’s ‘Hypernova’ Smart Glasses It’s September, which means we’re just days away from Meta’s 2025 Connect Conference, where it’s expected to unveil new details about its various next-level projects, including AI, AR glasses, VR, and all that may lie in-between. Indeed, for his keynote address, the Connect website says: “Join Mark…
TikTok Adds Audio Messaging, Audio and Video Attachments for DMs TikTok has added some new DM features, including the capacity to send minute-long voice notes, as well as expanded image and video sharing, both for one-on-one messaging and group chats. First off, on audio messages. Now, TikTok users have the option to create minute-long audio…
Instagram Adds More DM Management Options Instagram is rolling out some more DM updates, as it continues to focus on building out its messaging features, in line with usage shifts. First off, Instagram’s adding new filters to your inbox, so you can easily sort your messages based on variable parameters, As you can see in…
Threads Tests In-Stream Text Expansion for Longer Updates Threads is looking to help users post longer missives, with the addition of a custom text editor, which attaches a separate text window to your update. As you can see in these examples, posted by Robert Nickson, Threads is live testing a new text editor, which provides…
YouTube Expands Gift Goals to Drive More Live-Stream Donations YouTube’s trying out another way to encourage live-stream donations, with expanded “gift goals,” which will enable creators to incentivize donations by offering a reward at a certain donation threshold. As explained by YouTube: “We’re experimenting with gift goals, a new feature that expands the goals feature to…