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TikTok Adds New Features To Highlight Songwriters TikTok has added a new way to credit songwriters for their contributions, as another expansion of its music elements. As you can see in these examples, songwriters will now get direct accreditation in the app, with users able to discover songs that they’ve created in a separate profile…
X Partners With AppsFlyer for Third-Party Ad Performance Measurement X has announced a new partnership with app analytics provider AppsFlyer, which will enable advertisers to glean more insight into the performance of their ads. The new Advanced Self-Reporting Network (SRN) integration will enable X advertisers to track conversions stemming from their X ads, with more…
X Looks to Add Branding Markers to Screenshots of X Posts This is mostly interesting in consideration of the way in which Elon Musk has eroded the brand value of Twitter by re-naming it X, in line with his long-standing “everything app” vision. But even so, it could be a relevant shift. According to reports,…
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X Shares Key Data on Holiday Season Planning [Infographic]](https://imgproxy.divecdn.com/Kc6zrj99YXrKnxNO-WxZsG1vR_j7DF9xMfUjKBrwM0I/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS94X2hvbGlkYXlfc2Vhc29uX2luZm9ncmFwaGljMi5wbmc=.webp "#
X Shares Key Data on Holiday Season Planning [Infographic]")
X Shares Key Data on Holiday Season Planning [Infographic] As we enter the second half of the year, it’s time to start planning your holiday campaigns, and mapping out the optimal path to maximizing your Christmas and sales day messaging. Yes, it’s still months away, and yes, it feels way too early to be thinking…
TikTok Adds Scheduling Options in Post Composer TikTok has added another way to schedule content, with creators now able to select a date and time to post within the post composer in the app. As you can see in this example, posted by app researcher Radu Oncescu, the latest version of TikTok includes “Schedule post”…
Instagram Trial Reels Are Now Available to More Creators If you’re looking for a way to boost your IG performance, Trial Reels could be the thing you need. Instagram first launched Trial Reels last December, providing a means for creators to essentially test whether their Reels will resonate with a broader audience, before sharing them…
Meta Shares Updated Reels Ads Guide, Including Creative Tips Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of short-form entertainment has been a seismic…
TikTok Launched Its Own Font To Expand Its Familiar Style Hey, are you really, really excited about TikTok, and want to show everyone how cool and in touch you are with the latest TikTok-aligned trends? This could help. TikTok’s looking to expand its impact on broader web culture, with the launch of its own “TikTok…
YouTube Updates Trending Content Displays To Keep Users Watching for Longer YouTube’s making a change to its in-app discovery elements, with the removal of its “Trending” and “Trending Now” listings, which will be replaced by a series of category-specific charts. The update aims to align with emerging user behaviors across different content categories, and encourage…
xAI Launches Grok 4 Model, Which Has Achieved New Industry Benchmarks xAI has taken its next big step, with the launch of Grok 4, the latest version of its foundational system, which it’s claiming as “the world’s most powerful AI model” right off the bat. The latest model has achieved new industry benchmarks in accuracy…