Research Shows That Snapchat Delivers Better Results for E-Commerce Brands
Snapchat has shared some new data on the performance of e-commerce brands in the app, and how Snap ads can help to drive purchase activity.
In order to glean more insight on this element, Snapchat recently commissioned Triple Whale to conduct a study of 20,000 Snap advertisers, with a cumulative $3 billion ad spend, in order to get a better understanding of how Snap ads are performing for online retailers.
The results?
As per Snap:
“The research reveals that despite being a smaller platform by spend share, Snapchat achieved a 7.5% ROAS improvement while most platforms declined. And, for this cohort of advertisers, Snapchat had the lowest CPA across all platforms.”
So better bang for your buck than other apps, despite Snap being a smaller platform, in terms of overall reach.
The data also showed that apparel advertisers saw the highest ROAS in the app, with visual storytelling being the key driver of Snapchat engagement.
Expanded Snap data further indicates that:
- 77% of Snapchatters agree that visual search helps find apparel items faster and easier, compared to only 50% of non-Snapchatters.
- Over 80% of Snapchatters say that social is a primary way to keep up with the latest fashion trends.
So if you’re looking to sell fashion items, Snapchat should be a key consideration, especially if you’re looking to reach a younger audience.
Though presentation remains key, and you do need to familiarize yourself with what drives engagement on Snap specifically, in order to maximize promotional performance.
Or you can look to partner with a Snap creator, and use their platform nous to drive more responsive, engaging campaigns.
However you go about it, the data shows that e-commerce brands, and fashion brands in particular, should be considering Snapchat promotions in their content mix.
Worth factoring into your end-of-year campaign planning.
You can read more from Snapchat’s latest report here.
If you want to read more like this article, you can visit our Social Media category.
It’s always refreshing to see data that challenges the assumption that bigger platforms automatically mean better results. The fact that Snapchat delivered a 7.5% ROAS improvement while others declined, and with the lowest CPA, really makes you stop and think about where the smart money is going. I’ve personally been guilty of overlooking Snapchat for e-commerce, but this study from Triple Whale is a solid nudge to reconsider. It also reminds me that the little details in your ad creatives can make a big difference, like making sure your product images are clean and authentic. If you’re using AI-generated visuals, stripping hidden metadata with something like AI metadata remover can keep your brand looking polished and trustworthy.
It’s always interesting to see data that challenges the assumption that bigger platforms are automatically better for e-commerce. The fact that Snapchat showed a 7.5% ROAS improvement while others declined really makes you stop and think about where ad budgets are actually most effective. I’ve personally found that visual, quick-hitting content works wonders for engagement, and this study seems to back that up. For anyone juggling multiple channels, it might be worth taking a closer look at Snap’s lower CPA numbers. Speaking of visuals, if you’re creating ads or posts for Snapchat, having a tool to quickly edit screenshots or product images can save a ton of time. PicText – Screenshot Text Editor has been a handy little helper for tweaking text on images before I post them.
It’s always interesting to see data that challenges the usual assumptions about which platforms deserve the biggest slice of an e-commerce budget. I’ve personally been skeptical of Snapchat for anything beyond casual socializing, so reading that it delivered a 7.5% ROAS improvement while other platforms declined really made me pause. The fact that it also had the lowest CPA in that study of 20,000 advertisers is a pretty compelling argument for testing it out. It reminds me of how sometimes the less obvious tools can surprise you—like when I discovered an AI Music Generator for creating background tracks for my product videos. That small addition ended up making my ads feel more polished without a big production budget. Maybe it’s worth giving Snapchat a closer look, just like I gave that tool a chance.
It’s always refreshing to see data that challenges the usual assumption that bigger platforms automatically mean better returns. The fact that Snapchat managed a 7.5% ROAS improvement while others declined really makes you stop and think about where the attention actually is. I’ve personally found that smaller, more engaged audiences often convert better than huge, passive ones. If you’re running e-commerce ads and want to test this idea, you might also need a quick way to turn product links into scannable codes for packaging or flyers. That’s where a bulk qr code generator can come in handy. It’s a small tool, but it can make offline-to-online tracking feel a lot more seamless.
It’s always interesting to see data that challenges the assumption that bigger platforms automatically mean better results. The fact that Snapchat delivered a 7.5% ROAS improvement while other platforms declined really makes you stop and think about where the smart money is going. I’ve been experimenting with different channels for my own small shop, and it’s refreshing to hear about a platform that’s actually working for e-commerce right now. It reminds me of how I use my Online Guitar Tuner to quickly get my guitar ready before recording a video for social media—sometimes the simplest tools give you the best results. This kind of insight makes me want to give Snapchat a closer look for my next campaign.
It’s always refreshing to see data that challenges the assumption that bigger platforms automatically mean better returns. The fact that Snapchat managed a 7.5% ROAS improvement while others declined really makes you stop and think about where the attention actually is. I’ve been experimenting with different channels for my own small shop, and this kind of insight is gold for deciding where to put limited ad dollars. It also reminds me that keeping track of all the moving parts—like campaign notes or product ideas—can get messy fast. That’s why I’ve started using a Notepad Online With Password to jot down quick observations without worrying about prying eyes. Definitely going to look closer at Snapchat for our next launch after reading this.
It’s always refreshing to see data that challenges the assumption that bigger platforms are automatically better for sales. I’ve been experimenting with different channels for my own small shop, and Snapchat wasn’t even on my radar until I read this. The fact that it delivered a 7.5% ROAS improvement while others declined really makes you stop and think. It feels like there’s a lot of untapped potential for brands willing to look past the usual suspects. If you’re curious about optimizing your own online store, I’ve found that tools like Solve My Cube can be a fun way to take a break and reset your thinking.