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Instagram Tests Auto Scroll Option for Posts Instagram’s testing a new auto-scroll option with some users, which could make it easier to consume a heap of posts that are fed to you by IG’s algorithm. As you can see in this example, posted by @earningwithdedra (and shared by Lindsey Gamble), some IG users now have…
Instagram Promotes DM Translation and Scheduling Features for Business Users Instagram has expanded access to its DM translation and scheduling tools, with more businesses now able to access these options, providing additional engagement opportunities. Though, to be clear, these are not new. Instagram has been developing both for some time, and many users have had…
Instagram Trial Reels Are Now Available to More Creators If you’re looking for a way to boost your IG performance, Trial Reels could be the thing you need. Instagram first launched Trial Reels last December, providing a means for creators to essentially test whether their Reels will resonate with a broader audience, before sharing them…
Meta Shares Updated Reels Ads Guide, Including Creative Tips Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of short-form entertainment has been a seismic…
Meta’s Gifting Meta Verified to Selected Creators Not sure that this is a great indicator of take-up for Meta’s Meta Verified product, but… Over the last few months, Meta has been running a program which includes gifting Meta Verified to selected creators. As you can see in this example, posted by @ayfondo on Threads (and…