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Meta Will Enable You to Exclude Terms from AI Copy Generations Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads expert Jon Loomer, Meta…
Instagram Adds More DM Management Options Instagram is rolling out some more DM updates, as it continues to focus on building out its messaging features, in line with usage shifts. First off, Instagram’s adding new filters to your inbox, so you can easily sort your messages based on variable parameters, As you can see in…
Instagram Adds Retention Metrics for Reels Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added a new “Retention” chart for each of your Reels, which shows when you lose your audience within the…
Meta Rolls Out Changes to Its Ad Billing Settings Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged for Meta ads, with upfront billing…
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15 Ways to Boost Instagram Story Engagement [Infographic]](https://imgproxy.divecdn.com/xV5exaWdWKkYmaDaJeMZn0tG1RZbH0CncWjZLtKQeYQ/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xNV9pZ190aXBzX2luZm8yLnBuZw==.webp "#
15 Ways to Boost Instagram Story Engagement [Infographic]")
15 Ways to Boost Instagram Story Engagement [Infographic] Struggling to come up with fresh content for your Instagram Stories? Want practical, low-effort ideas that keep your audience engaged and coming back for more? You’ll find some social media basics in this infographic from Instagram advisor Mya Nichol. Here’s a summary of what’s covered: Play “This…
Instagram Reiterates Location Sharing Is Optional Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided complaints and concerns about how the new feature will expose people’s locations without them knowing, potentially putting millions of people at risk. To recap, Instagram’s new Friend Map will show you…
You Can Now Create Multiple Meta Avatars For Your Profile Hey, did you know that you can add multiple versions of your avatar to your Meta account? You can, and while I’m not 100% sure why people would necessarily want multiple avatar characters, if you’re really into changing up your appearance, or presenting yourself differently…
A Look at Meta’s ‘Value Rules’ for Specific Ad Targeting Approaches Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign…
DoubleVerify Expands Brand Suitability Measurement Across Meta Ads More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels. DoubleVerify’s brand suitability tools help to assess the suitability of content around your ads, so that…
Instagram Restricts Live Streaming to Creators With 1,000 or More Followers Yeah, this is not going to go down well with smaller creators on Instagram. Over the past few weeks, you may have seen this notification pop-up in your IG feed (via Social Varsity): Yes, Instagram has increased its follower requirements for live-streaming, which will…