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Meta Integrates More AI-Powered Options Into Its Ad Flow Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. With its AI-based ad recommendations driving better results over time, Meta is now looking to make its AI targeting tools a more integrated element of the Meta ad…
Meta Adds Content Strategy Advice to Paid Verification Package Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. UPDATE: Meta says that it has not updated its Verified Max package, but it did recently revise some elements. Meta has added a new element to its Verified…
Instagram Update Reels Camera with Improved Functions Instagram is rolling out some new updates for the Reels camera, which will make it easier to capture and edit your clips in-stream, for on-the-go posting. Also, you can now capture longer videos via the camera, with 20-minute recording now available in-stream. As explained by IG: “The Instagram…
Meta Brings Enhanced HDR Dolby Vision Support to Instagram While both Facebook and Instagram have supported HDR video for some time, Meta recently upgraded this to support Dolby Vision and ambient viewing environment (amve) in the Instagram iOS app, providing an enhanced viewing experience for capable devices. It’s difficult to highlight an example of this…
Meta Shares Tips on How to Use its Click-to-Message Ads Meta’s Click-to-Message ads have seen significant growth over the past year, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection with potential customers. As such, they could be a valuable complement in your holiday marketing plans, and…
Meta Shares Insight Into Its Evolving AI-Powered Ad Targeting Process Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Meta has shared some new insights into its evolving ad targeting systems, and how its expanding AI processing capacity is driving better results for advertisers through improved…
Meta Highlights Content Created via Meta AI Glasses in Its Apps Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Given its massive reach, and the capacity to showcase its next-level products, this seems like a logical expansion for Meta. This week, Meta has started to…
Instagram Adds Option to Draw on DM Chats It’s been in testing for a while with some users, so if you’ve already got it, cool. There’s no need to tell me about it in the comments. But today, Instagram has officially announced a broader launch of its new option to draw on your DM screen,…
Instagram Adds New App Icons for Teen Users Meta’s trying to show that it’s still “down with the kids,” via a new option for teen accounts on IG, which will enable them to change their app icon to one of 6 new visuals. As part of the roll out of its recent update to teen…
Meta Shares Festive Season Marketing Tips Have you planned out your holiday content calendar as yet? This might help. Meta has published an updated Festive Season Guide, which includes a range of data-backed tips and pointers on how to maximize Meta’s various ad and content options throughout the end-of-year period. You can download the full…