Looking to add Reels into your digital marketing mix?

You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app.

The growth of short-form entertainment has been a seismic shift in the online landscape, and if you want to maximize your opportunities for attention and reach, you should be looking to integrate Reels into your creative flow.

And with more options than ever to create content, even AI material that you don’t need to film yourself, there’s really no excuse not to be posting Reels from your business account.

And if you are thinking about your Reels options, Meta’s latest Reels guide could give you the inspiration you need to get started.

Meta’s updated Reels Ads Guide is a short, 6-page overview of Reels promotions best practices, including data on Reels ads performance:

There are also creative and presentation tips to ensure you get the most out of the format:

As well as narrative pointers based on what works in video posts:

There are also tips on working with collaborators, and the benefits of partner promotions within Reels:

There’s a range of insights here, and while much of it you may have heard or read before, the fact that these best practice tips are being reinforced by Meta itself, and are therefore based on actual performance data, makes this guide, in particular, a more valuable reference point.

And as noted, you can also now use AI tools to generate short video clips, like the latest options in Meta’s Edits video editing app, while you can even use other platforms’ tools, like Google Veo, which enables full video generation from text prompts.

There are more options on this front than ever before, and with these additional Reels posting tips, it could end up being a valuable element in your strategy.

You can download Meta’s Reels Ads Guide here.