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Reddit Highlights Opportunity for Healthcare Brands As it seeks to highlight its potential for brands from an expanding array of industries, Reddit has shared some key insights from its recent Health Summit event, where it presented the latest Reddit usage and trend data to more than 170 brand representatives from the healthcare and pharmaceutical industries….
Google Launches New Ad Tools for Retailers Google has announced a range of new ad tools at its “Think Week” event in New York, which could provide some additional considerations for your holiday marketing plan. First off, Google’s announced that it’s testing new ads within its AI overviews, which will give brands a direct way…
LinkedIn Shares Video Marketing Tips Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week,…
Reddit Highlights the Value of Reddit Ads for Tech Marketers Reddit has published a new report that looks at its value for technology marketers, and how Reddit’s evolving ad offerings can help to drive sales activity for tech brands. The report, conducted in partnership with TransUnion, incorporates a meta-analysis of past Media Mix Modeling studies,…
5 Ways to Research Key Trends for Your Social Media Ad Campaigns Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season? Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can…
Meta Will Enable You to Exclude Terms from AI Copy Generations Meta’s provided another way for advertisers to better guide their AI-generated ads, with marketers now able to list words that they want to exclude from AI-generated ad copy in-stream. As you can see in this example, shared by Meta ads expert Jon Loomer, Meta…
Instagram Adds More DM Management Options Instagram is rolling out some more DM updates, as it continues to focus on building out its messaging features, in line with usage shifts. First off, Instagram’s adding new filters to your inbox, so you can easily sort your messages based on variable parameters, As you can see in…
New Insights Suggest Posting Frequency Is Key to LinkedIn Success Are you looking to grow your presence on LinkedIn? The platform’s seeing “record high” levels of engagement, and with 1.2 billion members (and an estimated 480 million active users), it could be worth exploring your opportunities on how you can reach this professional audience, and…
YouTube Expands Access to Hype, Adds New Creator Tools YouTube has announced an expansion of its Hype program, which is designed to help boost emerging creators, while it’s also expanding access to its AI-generated video summaries, and launching new templates in its “YouTube Create” app. Some interesting additions to consider. First off, YouTube is expanding…
Meta Rolls Out Changes to Its Ad Billing Settings Meta’s quietly rolled out a couple of tweaks to its ad spending and charging process, which could impact your campaign performance and costs. First off, Meta recently changed the wording of its overview of how and when you’ll be charged for Meta ads, with upfront billing…